AI-driven, full-funnel, cookieless attribution in action ⚡ Our AI-powered attribution solution combines log-level impression data (LLD) with all the data from advertisers' search and social activity to rebuild complete web journeys and attribute value across every touchpoint according to its impact on conversion. So, for example, by feeding conversion path data into the Google Ads platform that is 2-3x in length compared with cookie-based tracking, advertisers are better able to identify and bid against top-of-the-funnel value where there is less competition. By reallocating ad spend up the funnel, our customers have seen a 34% CPC reduction and up to a 89% increase in ROAS. Find out how you can unlock truly accurate attribution and achieve new levels of digital performance at: https://lnkd.in/eTqpDYJc #DigitalMarketing #DataDriven #CookielessFuture #Innovation #Fiducia #Corvidae #logleveldata
Fiducia
Advertising Services
London, England 617 followers
Log-level data management platform providing transparency, accountability and efficiency to the advertising marketplace
About us
FIDUCIA is technology company developing a log-level data management platform delivering transparency, accountability and efficiency for the digital advertising marketplace over TAG TrustNet, the global initiative launched jointly with the Trustworthy Accountability Group (TAG). TAG TrustNet enables programmatic marketplace participants to share, harmonize, map and automate the reconciliation of impression log-file data to come up with Shared Truth: a single record of every ad impression across the digital advertising supply chain. The Fiducia platform was used for the ANA Programmatic Media Transparency Study and is now getting used for the Industry Programmatic Transparency Benchmark, a joint initiative of the ANA and TAG TrustNet.
- Website
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http://www.fiducia.eco
External link for Fiducia
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Blockchain, Distributed Ledger Technology, Digital Advertising, Process Automation, Data Reconciliation, Programmatic Advertising, Supply Chain Monitoring , and BtoB Technology Platform
Locations
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Primary
590 Green Lanes
London, England N13 5RY, GB
Employees at Fiducia
Updates
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How do you attribute value in a cookieless world? ❓ Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to: - Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms. - Rebuild & unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer, then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure. - Attribute: Eliminate attribution of value to low quality, non-viewable, and invalid display impressions, and use separate, patented, neural network AI to ingest joined entity maps and generate visit-level attribution data. Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site. Find out more at: https://lnkd.in/eTqpDYJc #MarketingInnovation #MarketingAI #Attribution #Cookieless #CookielessTracking #Fiducia #Corvidae #logleveldata
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The benefits of AI-driven cookieless attribution by Fiducia and Corvidae 💡 Fiducia’s attribution solution, provided jointly with Corvidae, combines log-level data management with patented AI-driven attribution to assign media value without the use of cookies and enables full-funnel attribution across platform, channel, and device, alongside integrated viewability and fraud verification. On implementation, advertisers immediately see: - a 40% increase in conversion path touchpoints - more than 20% overall increase in conversions attributed to media activity - a 25% decrease in single-touch conversions Work with Fiducia and Corvidae to solve for full-funnel digital attribution for right now. Find out more at: https://lnkd.in/eTqpDYJc #MarketingTechnology #logleveldata #Cookieless #CustomerExperience #Fiducia #Corvidae
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The problems of cookie-based attribution. ❗ The need to accurately assess and measure the value of their media investments is mission-critical for brands. But the limitations of cookie-based attribution mean advertisers suffer: • Overinflated last-click channel revenue reporting • Undervalued upper-funnel activity • Misdirected, wasted marketing spend New solutions are needed right now to help brands understand their customers’ complete paths to conversion and assign value based on the true impact of their campaigns, channel choices, and partners. Visit https://lnkd.in/eTqpDYJc to discover how Fiducia and Corvidae‘s AI-driven solution combines patented AI with LLD management to solve for full-funnel, cookieless digital attribution. #MarketingTechnology #DataPrivacy #Cookieless #CustomerExperience #Fiducia #Corvidae
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Fiducia reposted this
Introducing full-funnel cookieless attribution by Fiducia and Corvidae. 🚫 Cookies are still how brands understand customers’ buying journeys yet: · More than 70% of internet journeys are already cookieless · ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend · Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals. This is why we have worked with Corvidae to launch an AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms. Discover more at: https://lnkd.in/eTqpDYJc #DigitalMarketing #Attribution #Cookieless #Fiducia #Corvidae
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Introducing full-funnel cookieless attribution by Fiducia and Corvidae. 🚫 Cookies are still how brands understand customers’ buying journeys yet: · More than 70% of internet journeys are already cookieless · ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend · Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals. This is why we have worked with Corvidae to launch an AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms. Discover more at: https://lnkd.in/eTqpDYJc #DigitalMarketing #Attribution #Cookieless #Fiducia #Corvidae
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Merci Cannes!
Photo-roll from our great second day in Cannes discussing all things transparency. Featuring: Tim Brown, Amy Williams, Bill Duggan, Lou Paskalis, Jules Kendrick, Gabe Greenberg, Joe Zawadzki, Igor Alferov, Phillip Hayman!
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Fiducia reposted this
A great day today debuting results of the new ANA / TAG TrustNet Programmatic Media Transparency Benchmark. A great opening panel thanks to Allison Schiff Bob Liodice George Manas Teresa Fusaro Also thanks to Tim Brown Lou Paskalis Association of National Advertisers
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Fiducia reposted this
Another incredible day in Cannes tackling the issues at the heart of the drive for programmatic supply chain transparency, and the launch of the ANA-TAG TrustNet Programmatic Transparency Benchmark. AJ Brown, COO, of the Brand Safety Institute, moderated our panel on the inclusion of CTV in the Benchmark - the first time CTV has been assessed against key transparency metrics. And Joe Zawadzki, Chairman, FxM led the discussion as Bill Duggan, Group Exec VP, Association of National Advertisers, Amy Williams, CEO, Good-Loop, Lou Paskalis, CEO, AJL Advisory, and Tim Brown, CEO of Fiducia reviewed exactly what the Benchmark means in terms of next steps for advertisers. Our thanks to them all. Find out more about how you can map your own supply chain to industry averages at: https://lnkd.in/eVyFj2hm The time for transparency is now.
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Fiducia reposted this
PROGRESS! Spend on MFA sites has decreased from 15% to 4%. The # websites used by an avg. participant dropped from 44k to 23k. Given the reduction in # websites, we expect to see improvement in measurability, viewability, and IVT. Inclusion lists are key (not exclusion lists). Association of National Advertisers