FERO

Cart abandonment is one of the most frustrating challenges in e-commerce. Every abandoned cart represents a lost opportunity — a potential sale that didn’t happen. Understanding why customers abandon their carts is the first step in reducing this rate. Is it unexpected shipping costs? Complicated checkout processes? FERO uses advanced behavioural analytics to dig deep into these issues, identifying the exact pain points that cause customers to leave. By addressing these, you can recover those lost sales and improve your overall conversion rate 🔍 💡 Did You Know? Addressing checkout pain points can recover up to 30% of abandoned carts, turning potential losses into revenue. #CartAbandonment #EcommerceSolutions #CustomerBehaviour #LostRevenue

Personalisation is no longer a luxury; it’s a necessity in today’s e-commerce landscape. But it’s more than just addressing customers by their first name - true personalisation involves understanding your customers' preferences, behaviours, and purchase history to offer a tailored shopping experience. Whether it’s suggesting the right payment method or offering a personalised discount at checkout, these small touches can make a big difference. FERO empowers businesses of all sizes to implement advanced personalisation strategies that were once only accessible to big players. Make each customer feel special, and watch your conversions soar 📈 💡 Example: Personalised checkout options can increase the likelihood of purchase by addressing specific customer needs in real-time. #Personalisation #EcommerceInnovation #CustomerExperience #SmartSelling

Did you know that approximately 70.19% of online shoppers abandon their carts before completing a purchase? 🛒 Imagine if 7 out of every 10 shoppers in a physical store left their items at the checkout counter and walked out. In e-commerce, this is an everyday reality. For many businesses, the checkout process is a critical battleground where sales are either won or lost. Optimising this process is not just about reducing friction; it’s about doubling your conversion rates and boosting your bottom line without increasing your marketing spend. Every step in the checkout process matters — make sure yours is seamless and user-friendly. 💡 Real Insight: Focusing on checkout optimisation can turn potential losses into guaranteed sales. #CheckoutProcess #EcommerceInsights #RevenueGrowth #AbandonedCarts

A seamless checkout experience does more than just increase your immediate sales — it also contributes to a higher Customer Lifetime Value (CLV). The easier and more pleasant the checkout process, the more likely customers are to return for future purchases. With FERO’s data-driven approach, you can ensure that every visitor has a smooth checkout experience, increasing customer satisfaction and fostering loyalty. Remember, repeat business is the foundation of long-term growth 💼 💡 Stat to Know: 77% of shoppers are more likely to return to a site that offers a personalised and hassle-free checkout experience. #CustomerExperience #CLV #EcommerceSuccess #RepeatCustomers

Exciting times- FERO is growing! #hiring. This is a great opportunity to join a unique start up focused on Data driven Check out conversion 😉 🚀 #MLEngineer #Machinelearningengineer

In the dynamic world of e-commerce, checkout personalisation is a game-changer. Yet, the retail industry often sticks to a one-size-fits-all model, leading to a massive 70% cart abandonment rate 🚨 Key Insights: ▪ Cart Abandonment: 70% of shoppers abandon their carts due to a lack of personalisation and overly complex checkout processes (Baymard Institute) ▪ Personalisation Benefits: Customised checkouts create a smoother user experience, build trust, and significantly improve conversion rates. Personalisation makes customers feel valued, enhancing their overall shopping experience (McKinsey & Company) ▪Seamless Payments: Tackling unexpected costs, payment security concerns, and international transaction complexities can slash cart abandonment rates and unlock global sales potential (PayPal) At FERO, we craft unique checkout experiences tailored to each shopper, cutting checkout time by up to 50%. Our comprehensive dashboard offers insights into cart abandonment causes and provides actionable solutions. This approach not only refines the shopping experience but also builds lasting customer loyalty 🚀 Prioritise personalised checkouts to bridge the checkout chasm and elevate your e-commerce game! Read the full blog here: 👉 https://lnkd.in/dvwfmdsQ #EcommerceTips #Personalisation #CheckoutOptimisation

Even before our official launch, our beta phase is delivering outstanding results 🚀 In July alone, we processed 2.7 million carts, marking a 3.5x increase for the second month in a row. At this rate, we could be looking at 9 trillion transactions per month this time next year! 😉 Our innovative solutions are proving their value and transforming the way businesses operate. Imagine what we can achieve together as we gear up for our official launch! 70% of shoppers abandon their cart - don't let them be yours 🛒

📢 Interesting Read Alert: Gen Z's Shopping Habits Influenced by TikTok and Influencers Recent insightful article by CNBC discusses how Gen Z's shopping behaviour is significantly shaped by TikTok and influencers. According to a KPMG report, this trend underscores the powerful role of social media in today's retail landscape. 🔹 Influence of TikTok: Gen Z consumers are highly responsive to trends and recommendations from TikTok, often translating social media engagement into purchase decisions. 🔹 Power of Influencers: Influencers are not just promoting products; they're shaping purchasing habits by creating relatable and authentic content that resonates with Gen Z's values. 🔹 Digital Savvy Generation: Gen Z's comfort with technology and social media platforms makes them a unique demographic that marketers are keen to understand and engage with. For businesses and marketers, this highlights the importance of a strong social media presence and collaboration with influencers to connect with the Gen Z audience effectively. Check out the full article here! https://lnkd.in/duEunXti

🚀 Mastering Abandonment Emails 🚀 In the fast-paced world of e-commerce, cart abandonment is a significant challenge. An effective abandonment email strategy can turn potential missed opportunities into conversions. Nearly 45% of these emails are opened, with over 21% resulting in click-throughs, and half of those clicks leading to purchases. 📈 🛠️ Key Elements for Success: ⏱️ Timing is Key: Send the first email within an hour of abandonment to boost conversion rates by 20.3%. 📬 Compelling Subject Line: Grab attention with lines like "Did you forget something?" or "Your cart misses you!" 🛒 Clear CTA: Make it easy for customers to return to their cart with a prominent, visually distinct CTA button. 🎁 Incentives: Offer discounts or free shipping to motivate customers. 📱Mobile Optimisation: Ensure emails are mobile-friendly to reach a broader audience. 🌟Social Proof: Include reviews or testimonials to reinforce product value. 🔧 Top Tools for Enhanced Emails: Klaviyo: Advanced segmentation and automation. Intuit Mailchimp: User-friendly with detailed analytics. Omnisend: Personalised emails and robust reporting. Shopify Abandoned Cart Recovery: Effective and customisable. Drip: Seamless integration with detailed customer insights. Personalise your CTAs to match individual preferences, making your customers feel understood and valued. 💡 Start mastering your abandonment emails today and watch your e-commerce sales grow! 🚀 Read the full blog here 👉 https://lnkd.in/esBArfMH #ECommerce #CartAbandonment #AbandonmentEmail #EmailMarketing #CartAbandonment #CustomerEngagement

Discover five actionable strategies and tools you can use to boost your company's conversion rates! 🚀 Check out our latest blog 👉 https://lnkd.in/ekw27Dpn #checkoutconversion #cartabandonment #ecommerce