We love this from Lindsey Jordan, our UK Head of Creative Strategy! In our third edition of 'In the New Communications Economy', Lindsey explores why brands need to lean into the stranger side of life to stand out in the digital landscape. Lindsey then highlights the four golden rules for embracing your weird as a brand... Discover them on our website below. 👇 https://lnkd.in/eZG3xQkB #BreakthroughForBrands #NewCommunicationsEconomy
EssenceMediacom
Advertising Services
London, England 51,369 followers
We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.
About us
Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
- Website
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https://www.essencemediacom.com
External link for EssenceMediacom
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
124 Theobald's Road
London, England WC1X 8RX, GB
Employees at EssenceMediacom
Updates
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EssenceMediacom reposted this
TUI has just unveiled its innovative digital-first campaign - "Reasons To Choose TUI"!🏖 The campaign, "Book happy with lots of reasons to choose TUI", comprises of three unique creatives featuring talking bags being wheeled around airports highlighting the diverse experiences TUI offers and why it's the go-to choice for your next getaway. 👜 Spanning VOD, OLV, OOH, Digital Display, Print, and Social, this campaign is everywhere you look. Leveraging Skyscanner data within our digital strategy ensures we catch the eye of potential consumers as they plan their trips. Plus, our sequential messaging guarantees they'll uncover all the reasons TUI is their best choice for an unforgettable holiday.🛫 A massive round of applause for our EssenceMediacom team who worked on this breakthrough campaign alongside Leo Burnett and our amazing client TUI! 👏 Read more about the campaign here👉 https://bit.ly/3zuw3mb #ReasonsToChooseTUI #BreakthroughForBrands #NewCommunicationsEconomy
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For this week's 'Breakthrough' article we spoke with Laura Neal, our Global Head of Business Systems. Laura describes her breakthrough career moment and even names a fellow Essential who's work she really admires. Read the short article on our website here 👉https://lnkd.in/e-DQR7NE #BreakthroughForBrands #NewCommunicationsEconomy
Breakthrough with Laura Neal – Persist. Challenge. Learn.
essencemediacom.com
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7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/eT6PgEzi #BreakthroughForBrands #NewCommunicationsEconomy
Don’t be scared, be prepared: seven things you need to know about a cookieless world
campaignlive.co.uk
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Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/ekP-QJFj #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy
Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration
essencemediacom.com
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A huge congratulations to Emily Joy Howe who has been named Well-being and Mental Health Champion of the year at the InsideOut Awards! 💛 So incredibly well-deserved, Emily. We are so proud to have you. Learn more about the awards here 👉 https://lnkd.in/dsYRexDR #MentalHealth #Wellbeing #InsideOutAwards
2023-2024 — InsideOut Awards - celebrating our mental health and those who champion it.
insideoutawards.xyz
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Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy
The Cannes Essentials 2024 | EssenceMediacom
essencemediacom.com
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One of the highlights from Cannes Lions International Festival of Creativity was seeing our amazing client, The Coca-Cola Company, crowned as Creative Brand of the Year. 👑 This is such an impressive feat, it's great to see all the hard work recognised in such a prestigious way. Congratulations to everyone at Coca-Cola and WPP Open X. 👏 #WPPOpenX #CannesLions2024 #BreakthroughForBrands #NewCommunicationsEconomy
We are proud to share that Cannes Lions International Festival of Creativity has named Coca-Cola as Creative Brand of the Year – a distinguished honor, unprecedented in our history. The Lions awards are announced annually and are the global benchmark for creative excellence. Overall, our company’s brands received 18 Cannes Lions. This included our first Grand Prix in more than a decade and five Gold Lions for campaigns such as Recycle Me and Thanks for Coke-Creating. We congratulate colleagues across the company who have been part of this work, and we thank our marketing partner WPP Open X for their incredible collaboration. #CannesLions #AlwaysInnovating
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EssenceMediacom reposted this
Extremely delighted for our achievement in marketing interactive AOY! Again EssenceMediacom key belief of taking analytics at our core of service in providing to clients has led to terrific results: - Analytics agency of the year (2 consecutive years) - Best client retention agency of the year The recognition has proven our belief and thank you all Essentials' efforts and contributions!
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Now that the dust has settled on Cannes Lions International Festival of Creativity for another year, we can say it's been one of our favourite editions yet. We are thrilled to announce our total awards tally of 30 Lions! 🏆2 x Grand Prix 🏆6 x Gold 🏆8 x Silver 🏆14 x Bronze A huge congratulations to all our clients and people for making these incredible results possible. 🙌 With so many fantastic sessions on offer throughout the week, we were able to get a real insight into the future at the GroupM Rooftop. 🔭 The future of marketing is integrated and omnichannel. Kristin Gower sat down with Kellanova's Omar Carrión, and Target's Stephanie Stopulos to talk about navigating this new commerce landscape. Watch their conversation here 👉 https://lnkd.in/guSjQmdh 🔭 The future of entertainment is diverse and inclusive. Fandom's Stephanie Fried, PlayStation's Jaap O. Tuinman, and Audible's Susan Jurevics discussed representation in entertainment. 👉https://lnkd.in/gZRXxrPE 🔭 GroupM and The World of Women Foundation hosted a panel focused on Investing in Women’s Sports. Aruna Natarajan moderated the panel with Bridget Sponsky (Izor), Ally, Kathryn Swallow, Unilever and Thomas Dobson, NAB Bank. 🔭 GroupM and The World Women Foundation hosted another panel focused on Women Driving Culture Through Media. JiYoung Kim, GroupM, moderated the panel with Tracy-Ann (Goodwin) Lim, JPMorganChase and Jennifer Wiener, Hello Sunshine . 🔭 We loved the discussion around #AI's role in advertising, privacy in a post-cookie world, and the concept of hyper-personalisation. Listen to choreograph's Rich Astley and Microsoft's Rukmini Iyer on navigating the complexities of the tech world. 👉 https://lnkd.in/gfAMXETs In fact, you can catch up with all the sessions from the GroupM Rooftop on demand, here. 👉 https://lnkd.in/eWZ8CuhE Our EssenceMediacom Cannes Wrap will be available here next week. Still feeling the #FOMO? Don't worry, if you are based in London, Cannes on the Big Screen will be returning in July. Watch this space! #WPP #BreakthroughForBrands #NewCommunicationsEconomy
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