Energy PR

It’s been a busy few weeks at Energy securing stellar coverage for our clients 🐝 Swipe to get the full scoop - from the latest buzzwords in the workplace, to the naughtiest and best-behaved children’s names 🗞️ Rippl - Recognition, Reward & Benefits Origin Global My Nametags Wellers #pr #pragency #prwin #coverage #clientwins #inthenews

Part seven of our Brands We Love series, we're putting a spotlight on the world's favourite Swedish home brand - IKEA 🏡 Known for popularising flat-pack furniture and introducing Swedish meatballs to the masses, the retailer's branding strategy is iconic amongst marketers for its consistency, familiarity, and relatability. Swipe to read why we think IKEA is a brand masterclass 💬 #branding #brandlove #marketing #marketingseries #pr #pragency

Google's AI Overviews have been live in the US for some time now, but we've had limited to no access in the UK. However, over the past few weeks we have noticed AI Overviews starting to appear in our Google search results. So what is AI Overviews, and could we see a full UK launch sometime this year? Swipe to find out more 👉 #SEO #SEOnews #AIOverviews #GoogleUpdates #DigiPR

This week we’re saying goodbye to Molly A., who has spent the last year with us completing her year in industry as part of her course at University of Gloucestershire. In her year with us, Molly has: ⭐ Secured national coverage for multiple clients 🤝 Built impactful relationships with journalists ✍ Developed her copywriting 🚀 Taken us viral on TikTok multiple times 🎤 And encouraged the team to lip-sync on TikTok (which is no mean feat!) All amongst many other responsibilities and achievements. Good luck in your last year of university Molly, you will be sorely missed by the whole team (and Ned). #employeehighlight #employeefocus #pragency #pr #publicrelations #placementyear #yearinindustry

🔎 Are you over-reliant on PPC? Let’s talk about it. PPC is a measurable, reliable source of traffic. So, it’s easy to see how brands get stuck in a cycle with it. After all, it delivers immediately and it’s predictable – both of which make it look like a smart use of your marketing budget. However ‘bottom of the funnel’ activity like this works best when combined with brand-building efforts that feed the ‘top of the funnel’. Tactics like #DigiPR focus on feeding the top of your sales funnel and have a long-term impact, helping to build a more sustainable flow of traffic that doesn’t stop the second your spending stops. #PPC #digitalmarketing #marketing #PR #strategy

Feeling overwhelmed by the ever-changing media landscape?   Here are three key trends you NEED to be aware of to stay ahead of the curve 👇   🎥 The rise of short-form video content   People’s attention spans are continuing to shrink, and platforms like TikTok and Instagram are prioritising addictively short content to keep people scrolling on their apps.   💡 Actionable Tip: Start adding short-form video content (think explainer videos, product demos, or behind-the-scenes glimpses) into your marketing strategy to grab attention, engage viewers, and win the algorithm game.   ⭐ The evolution of influencer marketing: authenticity reigns supreme   Consumers are becoming increasingly sceptical of inauthentic endorsements from celebrities and mega-influencers. The power is shifting towards "real people" with a genuine passion for your brand and the products they use.    💡 Actionable Tip: Focus on building relationships with micro-influencers and brand advocates who can share their authentic experiences with your target audience. Don't forget the power of customer reviews! Encourage satisfied customers to leave positive reviews on trusted platforms and showcase them in your PR efforts.   👥 The growing power of community engagement:   Consumers crave connection and belonging. They're actively seeking out brands that foster a sense of community and engage them in meaningful conversations.     💡 Actionable Tip: Develop a strong brand voice and personality that resonates with your target audience. Utilise social media platforms to create a community around your brand, encouraging user-generated content and two-way communication.   Want to know more about these trends and how to leverage them in your PR strategy? Get in touch!   #mediatrends #medialandscape #marketing #pr

Yesterday we celebrated 2024 so far with our annual summer social 🥂 What did we get up to? First we hit Woodchester Valley Vineyard for some wine tasting, then off to Stroud Brewery - a certified B Corporation for some lunch and beer 🍻 A well-deserved break with the whole team 🫶 #workculture #pragency #summersocial 

Is keyword swarming an unethical SEO tactic? 🐝 We think so. If you’re not familiar with the tactic, brands are publishing a swarm of onsite content about one topic in a short period of time. Typically, it’s big brands that are guilty of doing so.   So what’s the goal exactly? And does it even work?   When these brands flood Google with blogs on a topic, the goal is to dominate this keyword and all related searches.   As we know, Google loves a big, authoritative site and fresh comprehensive content, so this technique can work - killing small sites in the process.   What are your thoughts on this tactic? Is it unethical SEO or fair game?   #digipr #seo #keywordswarming #seotactics 

Are your inferior competitors causing you a headache? You’re not alone. According to our research last week, 50% of marketers are struggling to stand out from their competition. Here are our team’s top tips for tackling this challenge 👉 Let us know in the comments if you'd like to see a more in-depth guide! #prtips #marketingtips #marketing #pr

🤔 Do you know where your audiences are spending their time?   According to Sprout Social’s latest survey, consumers’ use of social media platforms is shifting (again).   Here are the three key takeaways, and what they will mean for your strategy:   🍿 Consumers find ‘Edutainment’ content - which educates them about a product or service in a fun way - the most entertaining.   Edutainment content is appealing as it’s both valuable and relevant. It helps users acquire new skills, knowledge, or insights that improve their day-to-day or working lives. Carousel and video content thrive in delivering these kinds of messages, so are well worth integrating into your marketing plans.   ✖ 43% of consumers are likely to unfollow brands because they have an unoriginal content strategy.   Authenticity is king! If your content has become repetitive or generic, it’s likely that you’ll start to lose followers. So, even if you’re jumping on a trend, ensure you keep it relevant and original to your brand.   🤳42% of consumers are likely to unfollow brands for collaborating with the “wrong” influencer.   This isn’t a revelatory insight, but it’s an important reminder that not all partnerships work. Partnering with influencers that don’t align with your brand or your audience’s values will do more harm than good.   Sprout Social, Inc. #socialmedia #socialmediainsights #socialmedianews #marketing #sproutsocial #pr