Energy PR

A good work-life balance is essential for fostering a happy, healthy, and productive team 🌟 So, for #NationalWorkLifeWeek we asked the EPR team what work-life balance means to them, and what their top tip is to achieving it. Here’s what they shared! Have you got any tips? We want to hear them! Share them in the comments #WorkLifeBalance #WellbeingAtWork #EmployeeWellness #TeamCulture #PRagency

Last week Ben Eaglestone took a trip down to sunny Brighton for some Digi PR and link building insights at brightonSEO 🌊 Here are his highlights from the event 👇 🔗 As firm believers in earning our links and coverage – it’s clear that the SEO sector is still massively split on this. The panel discussion on link building really demonstrated all the different perspectives on the topic – it’s well worth listening to when the recordings come out! 🗣️ As we’re an audience-led agency, the audience-focused talks were a must-watch. And they didn’t disappoint. The favourites were Sophie Coley’s session on audience personas, Carla Dobson-Elliott’s insights on curiosity and Mel Barfield’s discussion of verbal identity. All incredible, with so many great insights and practical tips. 🤖 It wouldn’t be an SEO conference without mentioning AI. There were plenty of great talks on the topic, but Nathan Height’s session on diversifying beyond Google was a highlight. 🔎 Overall, the key takeaway was that Google is still king (shock), but search is going through the biggest transformation since, well, ever. So, our approaches to SEO and digital PR needs to adapt accordingly – whether that’s integrating AI into our work or optimising for the new search landscape (although right now, no one what this will look like). 💫 Ultimately there were so many amazing talks over the two days, but special shoutouts must go to Hassan Ud-deen’s talk on branded content, Sophie Coley’s talk on link relevance gaps and Will Slater’s session on SEO writing lessons from The Princess Bride. #brightonseo #digipr #pr #pragency #seoinsights

We are searching for people that have sold a business. Can you help?❓ We’re investigating the different ways of adding value to a business ahead of a sale, and would love to hear from anyone that has been through the process before. Our short survey takes two minutes, and your input would be invaluable. Help us out and have your say on the best things to do ahead of selling a company! https://lnkd.in/eD5b-GWv

Calling all investors 📣 We’re surveying investors about what they look for before buying a business. Can you help or do you know someone who can?   We want to know how businesses can add value ahead of a sale. Which things matter most to investors? How important is the business’ reputation compared to say the calibre of management team?   To get to the answers, we’d love people who’ve bought or invested in a business to complete our survey. Please share with your network! https://lnkd.in/eGm2NCXd

POV: You’ve secured a broadcast interview, but now you’re wondering how to prepare for it… Live TV interviews are the big dog of interviews. You’ve got to look right, sound right, and say the right thing. Here are our top tips to set you up for success: First, you need to get your key messages sorted: 🧏 They should be what you want to say and what your audience needs to hear 🎯 Aim for no more than three – listeners can only take in a certain amount Once you have those nailed, it’s time to consider how to present yourself on air: 🤗 Be natural and enthusiastic 💻 If you’re doing a Zoom interview, keep your camera height level with your face 👐 Avoid wild gesticulations and other distracting mannerisms, like waving hands or fiddling 👀 Keep eye contact but avoid nodding – you might look like you’re agreeing with something you don’t mean to 💙 The safest colour to wear on TV is blue. Sadly, if you do or wear anything distracting on TV, people will remember that and nothing you say #tvinterview #tvtips #broadcast #mediatraining #pr #comms

Introducing the Energy E-E-A-T checklist ⭐ #GoogleEEAT Here's 8 things you can check in (roughly) 8 minutes. Save this checklist to come back to every time you update your website. #seo #search #contentmarketing #digipr #marketingstrategy #pr #publicrelations

With almost 6,000 PR agencies in the UK, you might think it’s easy to find one that’s right for you. But that’s not always the case. So, where should you start when looking for a PR agency? 🗣 Ask your contacts – Talk to colleagues and contacts you trust. Having a recommendation from someone you know and value is a great starting point. 🔎 Google – When it comes to suppliers, Google is your friend. It’s always worth selecting a few agencies to speak to, and not just the ones with big ad budgets that pay to apear top in your search. Look for the ones that are ranking organically too, as they are there on merit. 🌍 Go local – You can narrow your hunt by searching for ‘best PR agency in [location]’. But remember, you are cutting out a huge proportion of excellent PR companies just because they are outside your area with this approach. 📲 Search on social – Social media is a valuable tool for asking for recommendations from followers and scouting out potential agencies yourself. When looking at a PR agency’s social media activity ask yourself: How do they use their platforms? What content are they creating? Does it resonate with you and your business? Do you get a sense of their expertise and personality? Do you like what you see? 💬 Crowdsource expertise – If you belong to a networking group or Chamber of Commerce, check out the fellow members. Are there any that specialise in public relations? ⭐ Aspire for greatness – Consider which brands you admire. Do you like their creativity, or sense of purpose? Enjoy their news and socials? Or, are you simply seeing them at every turn? Find out who does their PR and get in touch. If they can do a great job for someone you like, they may be able to do the same for you. #pr #publicrelations #pragency #findapragency

What’s the latest in #digiPR, you ask? Ben Eaglestone's latest column covers: 🆕 OpenAI’s SearchGPT announcement 🔎 Bing’s new AI search to encourage website clicks 🛑 Why Reddit has blocked search engines (but not Google) And what they mean for #digitalPR You can read the full piece on PRmoment below. https://lnkd.in/evwCjviu #seo #pr #search #pragency

We recently held a 2024 goals check-in for the team 🎯 The session included the mood boards we created back in January – which feels like a distant memory - and delving into how we’ve grown both personally and professionally. Plus, plenty of snacks! 🍩 What are your goals for the rest of the year? #2024goals #workgoals #pr #pragency #professionaldevelopment

Looking for brands and businesses to follow on LinkedIn to power up your feed? (besides us, of course 😉) We asked the Energy PR team which brands they love following on LinkedIn and why. Here’s the shortlist: ✨ SparkToro Sparktoro’s account is my go-to place for a quick fix of new inspiration when it comes to understanding and reaching audiences, top tips on new tech tools and bags of clever thinking. ✨ Gymshark I love Gymshark, because it lives and breathes such a great ethos, creatively but without pretence. The content isn’t showy, it just feels genuine, showing all aspects of the business as it really is, from product launches to HQ food. It makes you want to be part of it, either as a customer or an employee. ✨ HubSpot HubSpot pushes the boundary of what is ‘acceptable’ to post on LinkedIn. I really enjoy that most of its content sounds like it’s coming from a person with a distinct and authentic personality. If you’re a marketer, not only will you gain great industry insight and advice directly from HubSpot, but you’ll also find a valuable community of marketers in the comments who are very engaged and can offer their own advice. ✨ SURREAL Quirky cereal brand, SURREAL’s style of corporate banter might not be for everyone on LinkedIn, but no one can deny that it stands out from the crowd. From in-jokes about bland marketing reports, to acknowledging that no matter how planned your social content is, a pet picture will always outperform every other post, the content is straight-talking, relatable, and different. ✨Rolls-Royce I like following Rolls Royce on LinkedIn because you get such a great insight into the diverse work the company does, from engines on the ground to engines in the sky. ✨ GE Vernova and GE Aerospace General Electric might not be the first company that pops into your head when you think about brands to follow on LinkedIn, but I like the mix of content it produces. It is educational and promotional in a refreshingly honest way, and its blend of stock and real-life imagery offers a nice insight into the brand. #marketing #marketers #socialmedia #linkedin #brands