📊 In this latest edition of The #Wheelhouse, Director Gavin Desir makes the case for building econometric models that balance both the long-term and short-term impact of #marketinginvestment. He puts a particular emphasis on taking proper account of the long-term impact which many – particularly digital-first, attribution-based – models tend to overlook. 📰 Stay ahead with the latest insights from our #MarketingEffectiveness team in The Wheelhouse blog series. Subscribe to our newsletter today for exclusive access! https://bit.ly/3VLEFwb mike campbell Ryan Rooney Martin Radford Steffen Kapffenstein Tom Loughnan Inés Miranda Rivero Olga De Giovanni Nic Pietersma
Ebiquity plc
Advertising Services
London, England 47,370 followers
We are a data-driven solutions company helping brand owners drive effectiveness and efficiency from their media spend.
About us
Ebiquity is the world leader in media investment analysis. We deliver data-driven solutions that create value and eliminate waste, enabling brand owners to increase returns from their media investments and improve business outcomes. Our independent fact-based advice is delivered through four service lines: • Media Management • Media Performance • Marketing Effectiveness • Contract Compliance We stand out because we do things differently: Independent advice We can provide independent advice and solutions because we have no commercial interest in any part of the media supply chain. Unparalleled data expertise We analyse c.$100bn of media spend and contract value from 110 countries annually, including trillions of digital impressions. Innovating for the future Solutions for the challenges of today and tomorrow, including CO2 emissions, disinformation, diversity, and rapidly emerging channels. Global reach and expertise We cover 80% of the global advertising market, providing us with the most comprehensive, independent view of the world’s media investment. More than 70 of the world’s top 100 advertisers today chose Ebiquity as their trusted independent media advisor. Our commitment is to create an inclusive environment that welcomes individuals from all backgrounds, ensuring equal opportunities for everyone, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability, or age.
- Website
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https://ebiquity.com/
External link for Ebiquity plc
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1997
- Specialties
- Marketing ROI & Effectiveness, Multi-Channel Analytics, Media Auditing & Benchmarking, Pitch Management, Contracting & Compliance, Media Measurement, Strategic Media Consultancy, and Digital Performance Measurement
Locations
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Primary
Get directions
Chapter House, 16 Brunswick Place
London, England N1 6DZ, GB
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Get directions
156 Fifth Avenue
6th Floor
New York, NY 10010, US
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Get directions
Level 9
146 Arthur Street
North Sydney, NSW 2060, AU
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Get directions
Ballindamm 2-3
20095
Hamburg, DE
Employees at Ebiquity plc
Updates
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🌏 #APAC is a key driver of global growth, contributing about two-thirds of global growth last year and projected to be the fastest-growing region of the world economy in 2024. Despite the availability of some excellent resources, many are outdated and lack insights directly applicable to today's dynamic environment in the region. 💡 To fill this gap, we're excited to be one of the founding partners to launch #KnowledgeSpotlights - a new series of courses by WFA aiming to enhance the skills of emerging marketing leaders, helping them thrive in the ever-changing digital landscape. Click here to learn more - https://bit.ly/3KQE47q Debbie Morrison Leela Nair Sanny Manduapessy Stewart Li Sandeep Srivastava Ilda Jamison Nick Pugh Nick Waters Mark Gay Lars Noordewier Peter Hanford Federica Bowman Bouke de Vries Olga De Giovanni
Enhancing Marketing Skills: WFA Knowledge Spotlights initiative
https://ebiquity.com
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In the latest edition of our Marketing Effectiveness team blog series, The #Wheelhouse, Group Director Nic Pietersma hunts for Easter eggs in the Thinkbox Profit Ability 2 sequel and picks out the one killer slide that nearly flew beneath the radar. Stay ahead with the latest insights from our #MarketingEffectiveness team in The Wheelhouse blog series. Subscribe to our newsletter today for exclusive access! https://lnkd.in/gV_-kDfQ Mike Campbell Ryan Rooney Martin Radford Steffen Kapffenstein Tom Loughnan Inés Miranda Rivero Olga de Giovanni
Profit Ability 2: The killer slide that very nearly flew beneath the radar
Ebiquity plc on LinkedIn
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🚀 ProcureCon Marketing kicks off tomorrow! Our teams can't wait to meet you in London on June 4-5! Don't miss the chance to connect with #marketing and #procurement industry leaders. If you're attending, we'd love to arrange a meeting with our team, contact us! 🤝 Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries James Stroude Izabela Kvam Stewart Morrison Ardit Bejko ProcureCon Europe Series FirmDecisions Olga de Giovanni
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Join our Peter Hanford, Director of Revenue & Growth, on Tuesday, 4th June, at 3:00 pm as he takes the stage with JLR and The HEINEKEN Company for a thought-provoking session! Explore strategies to elevate your marketing procurement team's management of current digital media governance issues, covering #MFA and audience extension networks, whilst improving value #measurement. 🤝 Are you attending? Reach out to us, let's meet up at Stand 8! Nick Waters Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries Olga de Giovanni Debbie Morrison ProcureCon Europe Series
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📺 Prepare to navigate the landscape of Advanced/Connected TV with Michelle Morgado, Managing Director UK & Ireland, and Maya Arber, Senior Client Partner, at #ProcureConMarketing's private workshop on Tuesday, 4 June, at 4:30 pm. Join us as we explore ways to unlock unprecedented value, enhance spend management, eliminate waste, and optimise CTV #effectiveness. 🤝 Let’s meet up if you’re attending. We’ll see you at Stand 8! Nick Waters Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries Olga de Giovanni Debbie Morrison James Stroude Izabela Kvam Stewart Morrison Ardit Bejko ProcureCon Europe Series
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Our Andras Vigh, Managing Director, Europe at FirmDecisions, will be speaking at the upcoming #ProcureConMarketing event in a fireside chat with ISBA about fostering industry collaboration to develop generative #AI guidance and contract terms. Join us to learn how these initiatives can enhance #transparency in your agency relationships. 🤝 Connect with us if you're attending, see you at Stand 8! Nick Waters Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries Olga de Giovanni Debbie Morrison James Stroude Izabela Kvam Stewart Morrison Ardit Bejko ProcureCon Europe Series
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Is capturing the real value of #GenerativeAI proving more challenging than advertisers expected? Our Ruben Schreurs shared his insights with MARKETING-INTERACTIVE. Click below to learn more. Nick Pugh Lars Noordewier Mark Gay Paul Williamson Susanne Elias Leela Nair Olga de Giovanni Bouke de Vries Les Hostetler Travis Lusk Federica Bowman
#GenerativeAI has taken the globe by storm and more companies are already investing in it for marketing. However, despite many of the #APAC marketers intending to use AI, their readiness, usage and investment are still in the early stages. According to WE Communications’s latest ‘brands in motion’ report, only 46% of companies are investing to upskill their employees in AI learning and programmes, revealing a vision-action gap. Vincent Kan, head of digital and GBA practice for PHD Hong Kong, said, "While adopting AI may involve a learning curve, continuous monitoring and evaluating the cost-benefit ratio are crucial to understand the overall return on investment." “Existing staff can improve the quality of their output significantly, and this is often overlooked as a financial benefit, beyond the mere cost saving,” said Ruben Schreurs, chief strategy officer, Ebiquity plc. #report
How brands can start measuring the ROI of AI
marketing-interactive.com
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Our Debbie Morrison, Peter Hanford, Michelle Morgado, Maya Arber, Andras Vigh, Angelika Scarperi, and Terry Edwards are gearing up for #ProcureConMarketing 2024, on June 4-5! Join us for two days of insightful content, engaging sessions, and unparalleled networking opportunities! 🤝 Are you attending? Make sure to connect with our team on the ground, let's chat! Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries James Stroude Izabela Kvam Stewart Morrison Ardit Bejko ProcureCon Europe Series FirmDecisions Olga de Giovanni
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Ebiquity plc is happy to share the publication of our 2023 Annual report - Nick Waters said " I am pleased with our performance and progress during the year where we have expanded relationships with clients. Market conditions in 2023, though, were much more challenging, but despite this backdrop, our business showed great resilience with revenue growing by 7% to £80.2 million with an adjusted operating profit of £12.0 million." Read our 2023 Annual Report here: https://lnkd.in/eWiB_DjG Rob Woodward Lara Izlan Nick Pugh Lars Noordewier Paul Williamson Josephine Fehrmann Julia Hubbard BSc FCA ACA Mark Gay Leela Nair Federica Bowman Peter Hanford Ruben Schreurs Olga de Giovanni Debbie Morrison
Investors
https://ebiquity.com