Earnest

Why do you need to ‘do different’ to make your #B2Bmarketing strategies catch fire? Watch the playback of our LinkedIn Live talk and find out!

Swap your pumpkin for a sparkler and you’re ready for November! Start yours right, with the #EarnestFridayFiver ⤵️ ❶ If you want to amp up your sustainability efforts, here’s how to get carbon accounting right: https://lnkd.in/eYvswdmB (via TechTarget) ❷ If you’re wary of meeting invites with ambiguous titles, Heather Barnett knows what they really mean: https://lnkd.in/ekg8ZiE4 ❸ If you’re curious to discover how influential time-travel movie ‘La Jetée’ was made entirely with still photos, here: https://lnkd.in/eXqJd4gv ❹ If you find the world of online streaming somewhat murky, here’s your navigator for avoiding any risky business: https://lnkd.in/edTMmEY6 (via Vogue Business) ❺ And if you're up for busting some B2B marketing myths, here’s how: https://lnkd.in/efqR2Yrj

Happiest of Hallowe’ens to you! And remember – we’ve plenty of B2B marketing tricks and treats for your brand and campaigns, all year long! https://bit.ly/40ta7Dk

Struggling with brand restructuring in a complex B2B environment? Read our new case study to see how we helped HBX Group tackle a major brand restructuring challenge: https://bit.ly/3C8uuvC

Looking for fresh ways to connect with audiences? Read our new case study to see how we helped Trustpilot cut through the noise with authentic storytelling and a human touch: https://bit.ly/3NLh4bd

Did you enjoy your extra hour in bed this morning, or could you still use several more? Perk yourself up with today’s #EarnestMondayMojo ⤵️ ❶ Supercharge your self-improvement with this selection of the best (and worst) ‘Winter Arc’ TikToks: https://lnkd.in/e7jZExiC ❷ Surprise yourself with the true history of the tumbleweed: https://lnkd.in/eam-eT8y ❸ Ponder the impact of Meta saving the best video quality for the most popular posts: https://lnkd.in/eDTbkYdm ❹ Witness 140 years of movie history in only 80 minutes: https://lnkd.in/ehVf5g5t ❺ And master the art of making a successful B2B campaign landing page: https://lnkd.in/ec8k2vGB

Struggling with brand restructuring in a complex B2B environment? Read our new case study to see how we helped HBX Group tackle a major brand restructuring challenge: https://bit.ly/48kXM6i

Looking for fresh ways to connect with audiences? Read our new case study to see how we helped Trustpilot cut through the noise with authentic storytelling and a human touch: https://bit.ly/3YxNI6u

Hallowe’en may be in 10 days time, but Christmas is now only 65 days away! If that’s not enough to get your pulse racing this Monday morn, here’s the #EarnestMondayMojo ⤵️ ❶ Beat back those darker-day Autumnal moods with these uplifting life hacks: https://lnkd.in/eWEb-7B8 ❷ Absorb some edifying culture right off your phone via the Living Museum: https://lnkd.in/eGE3J2VX ❸ Celebrate the fast-growing contingent of women entering the tech arena in Moldova: https://lnkd.in/eHSVGN8a ❹ Bring order to your (Apple) desktop with these organisational features in the new OS: https://lnkd.in/ejez5fv2 ❺ And ask yourself these key questions before you even start building your value proposition: https://lnkd.in/ehUD3H3V

Did the full moon send you a little loopy last night? Rebalance yourself in time for the weekend – with the #EarnestFridayFiver ⤵️ ❶ If you enjoy c-suite level musings on LinkedIn, spare a thought for the ghostwriter who likely wrote them: https://lnkd.in/diCiCb5d ❷ If you’re loathe to admit you’re less than certain what digital marketing actually is, here’s a very helpful explanation: https://lnkd.in/gNZkfB8 ❸ If you enjoy interactive storytelling, take a look at this fun feature about the state of connected TV: https://lnkd.in/dpN4J26H ❹ If you’ve seen those campaign ads highlighting remarkable women doing the rounds recently, here they are winning at D&AD in 2019: https://lnkd.in/dTJma-a9 ❺ And if you’d like your brand proposition to work harder than it is right now, here’s how: https://lnkd.in/eqp9_8Ut