"Insights are the difference between a good campaign and a great campaign" Namita Mediratta sat down with to share her expertise on insights, and what a great knowledge bite! Watch the full interview here https://lnkd.in/e4XY_ZWk #Insights #CampaignStrategy #CreativeTesting #AI #CPG #Innovation
Dragonfly AI
Technology, Information and Internet
London, Greater London 5,178 followers
Creative intelligence and optimization
About us
Instantly predict attention on visual assets across all channels and environments. Trusted by global CPG brands for a new layer of insights to optimize assets specifically for attention. Empower your brand with creative confidence.
- Website
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http://www.dragonflyai.co
External link for Dragonfly AI
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Founded
- 2018
- Specialties
- AI, FMCG, CPG, Retail, eCommerce, Advertising, Predictive Analytics, In-store, Artificial Intelligence, Insights, and Creative testing
Locations
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Primary
Get directions
8-14 Vine Hill
London, Greater London EC1R 5DX, GB
Employees at Dragonfly AI
Updates
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Jessica Litherland asked Rébecca Paquille and Galya Korukhchyan to share their expertise around technology and creativity in digital fashion. Watch the full episode here https://lnkd.in/efrs2_3U #Podcast #Creation #Technology #AI #Fashion #NewEpisodes
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What an insightful event from My Digital Shelf last week. It was great to have Alex Townsend on stage with us to talk about Dragonfly AI supported Birds Eye UK & IE with their rebrand across some packaging. Plus we heard from leaders across the field such as Hannah Skardon, Josh Clarkson, Katie Swain, Ana Afán, and more! What was your favorite talk of the day? #DigitalGrocerySummit #AI #CreativeConfidence #Packaging #Ecommerce #Optimization
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Dragonfly AI empowers brands to test inflight for better positioning instore. What does this actually mean? - Get immediate insights into how much attention your product is getting - See how you compare alongside your competition - Increase your ROI with packaging that performs better Drop us a message to see just how comprehensive this offering is! #CreativeTesting #InstoreImpact #Retail #Packaging #ROI #RealTime
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The Dragonfly AI team out in Switzerland to attend Nestlé's Digital Day ✨ #Collaboration #CPG #NestleDigitalDay #Innovation #CreativeConfidence
Honored to have been invited by Nestlé to attend their Digital Day at the HQ in Vevey, Switzerland. Together with my colleagues at Dragonfly AI, Steve King James Harvey and Sophie Pain, we’re excited to connect with our partners at Nestlé and share how our platform provides brands with the creative confidence. This event is a fantastic opportunity to deepen our collaboration, exchange insights, and continue innovating alongside the incredible Nestlé team. Here’s to pushing creative boundaries and unlocking new potential! #NestleDigitalDay #Innovation #CreativeConfidence #Dragonfly
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As we head into the last week of November, here is what has been going on across the industry 💻 The Estée Lauder Companies Inc. joins Prestige Beauty Lineup on Amazon by launching virtual foundation tool. ♻ Kenvue's new data framework is fueling sustainability efforts. Kenvue has pivoted to a more strategic method of using data to develop sustainable business rules. 🍝 Kraft Heinz are building out its Agile@Scale pod structure to help the company scale faster with innovation. Delimex Crispy Quesadillas as the most recent evidence of success. 👞 Cole Haan grows DTC inventory reach through expanded inventory distribution powered by an ERP partnership. 👜 🍫 The limited edition Mars M&Ms x kate spade new york collection is launching on Friday the 1st of November across 33 countries. 🛍 SEPHORA is growing its Australian footprint with three new stores opening. The stores will offer more than 100 brands, including Rare Beauty, Savage X Fenty, and Paula's Choice Skincare. 🐼 Meiji invests $28 million to boost production capacity of Hello Panda in US to grow overseas sales #News #CPG #Headlines #CPGNews #Retail #IndustryNews #Headlines
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What are some of the biggest creative challenges for the CPG industry? 1. Brand consistency across channels on a global scale 2. Getting the biggest share of attention in a crowded market 3. Personalization at scale 4. Speed of creative decision making 5. Measuring creative effectiveness in the right ways If we had a group of CPG leaders discussing any one of these topics, which conversation would you find the most valuable? #CPG #CreativeChallenges #Personalization #BrandConsistency #Attention #CreativeDecisionMaking #Insights
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📣 New episode! Jessica Litherland hosted two experts from the fashion and fragrance industry, Galya Korukhchyan and Rébecca Paquille, to talk about: - Technology - Attracting attention in competitive markets - The value of human and AI working collaboration - And more! Listen to the full episode here: https://lnkd.in/efrs2_3U #Attention #AI #VR #DigitalFashion #DigitalFragrances #Technology #DigitalTransformation #Podcast #NewEpisode #ExpertInsights
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Amazing to be able to share this project with those who attended #DigitalGrocerySummit this week. Thanks to Alex Townsend for sharing this alongside Steve King on stage! #Packaging #AI #CreativeConfidence #Optimization #Attention #Instore #Onshelf
Yesterday, we were on stage at the #DigitalGrocerySummit to talk about how we’ve been using AI to optimise our new Birds Eye ‘Masterbrand’ design on packaging, which has already started to roll out into store. Thank you to Dragonfly AI for helping us embed AI into our design process (and with such great results!) and for inviting us to speak at the summit, it was a great day hearing about the advances in technology in the Grocery industry and it was a privilege to have the opportunity to share our own experiences and learnings with the audience. #AI #technology, #packagingdesign, My Digital Shelf
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