Manasa Annamaraju, one of our talented Insights Analysts, shares her thoughts on the evolving landscape of social media marketing. 🌟 We couldn't agree more. The shift from chasing numbers to building genuine communities is actively reshaping how brands engage. With the help of culturally sensitive social listening and consumer insights, brands can truly understand their audience, fostering deeper connections and trust. At Convosphere, we’ve helped clients create thriving communities that drive loyalty and long-term success. Check out this case study as an example: https://lnkd.in/e8ewZuaX How are you leveraging insights to build stronger connections with your key audiences? #SocialListening #ConsumerInsights #CommunityBuilding #CustomerEngagement #BrandLoyalty #Marketing
Extending Friday Inspiration Beyond Emails! I recently shared this in one of our #FridayInspo emails, and I thought it would be valuable to bring it to my LinkedIn network as well. The Power of Building Communities on Social Media For a while, social media marketing was all about numbers - more followers, likes, and shares. But lately, there’s been a realisation: having loads of followers doesn’t always mean better engagement, loyalty or trust. Now, brands are shifting their focus to building genuine communities where people actually feel connected, heard, and valued. So, why is this change so important? Loyalty and Retention: People stick around when they feel part of something bigger. Meaningful Engagement: Real conversations in communities are so much more valuable than passive likes. Better Feedback: Communities give brands direct insights into what their audience truly wants. Trust and Authenticity: Recommendations from peers in a community? Way more trusted than ads. Organic Growth: Active community members naturally promote the brand, spreading the word without big ad budgets. Platform Support: With features like interactive stories and video responses, it’s easier than ever to foster engagement. Brands like Nike, Starbucks and the LEGO Group are already leading the way, and it’s clear that this focus on community is key to long-term success. What do you think? Have you noticed this shift in the brands you follow? How are you engaging with your own community? Convosphere #SocialMedia #CommunityBuilding #Marketing #CustomerEngagement #BrandLoyalty