'Generally, older respondents retrieved fewer brands from their memory than younger consumers, and they also tend to winnow their options more dramatically, both when moving from awareness to consideration, and from consideration to purchase.' https://hubs.ly/Q02HcqK90
About us
Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing. We believe that creativity wins. In fact, when it comes to successful marketing, creativity kicks the living crap out of non-creative work. It’s that simple. And we believe that the best brands and campaigns are the ones that people feel compelled to talk about. The ones that earn a place in people’s lives by being useful, relevant or entertaining. But achieving that isn’t easy. So that’s where we come in. We provide inspiration and practical insights based on our interrogation of the world’s most exceptional campaigns and disruptive trends. We help people learn from the best so they can make the best. Our intelligence is delivered remotely, through our online tool, Contagious IQ as well as in person, through our events and advisory service. When some of the world’s biggest brands and ad agencies need to raise their creative bar, develop more compelling strategies, brief more effectively or get to grips with emerging technologies, Contagious is their first port of call. With offices in London and New York, we serve a global roster of brands, agencies, media companies, start-ups, governments and other organisations through our intelligence platform, briefings, live events and advisory services.
- Website
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http://www.contagious.com/
External link for Contagious
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2004
- Specialties
- market intelligence, editorial and content, advisory, events, advertising, branding, innovation, disruption, information services, marketing innovation, creativity, and creative agencies
Locations
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Primary
Business Design Center
52 Upper Street
London, N1 0QH, GB
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61 Greenpoint Ave
Suite 612
Brooklyn, New York 11222, US
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Avenida Manuel Bandeira 360
São Paulo, 05317-020, BR
Employees at Contagious
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Vonita Samtani
Channel Partners to WARC | Cannes Lions | Money 20/20 | Contagious | Fathom+Hatch
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Jiri Rakosnik
Reconnecting men with their essence | CMO lifestyle brands | ex-Heineken
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Wade Kingsley
My mission is to make the world a more creative place. The Creative Coach | Ideasy | Founding Partner, adroitly | Co-Founder, May8 & Credo |…
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Jim White
Creative Director
Updates
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Campaign of the Week: McDonald's in Holland wants its food to become the currency of friendship debts, via TBWA\NEBOKO https://hubs.li/Q02H2L7r0
McDonald’s prompts people to repay their friends with a Maccie
contagious.com
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Give us a day and we’ll give you a year's worth of marketing insights and inspiration — that's the Most Contagious promise. Most Contagious, our end-of-year event, is meticulously curated to help you make better, braver work in the year ahead. You’ll get behind-the-scenes insights into the most innovative and effective campaigns of the year just gone, and learn about the marketing trends that will reverberate in 2025. You can secure your place at our end-of-year event for just £450 from today with our Trust pass. Trust passes to Most Contagious 2024 are only available until we announce what’s on the agenda. That’s why they’re called Trust passes — you have to show a little faith. We have two Trust pass options available: Classic / £450 Your all access pass, the Classic gives you complete access to the Most Contagious London experience - an insight-packed day dedicated to creative learning, inspiration and networking. Gold / £499 All the benefits of the Classic pass, plus exclusive 4-week access to all talk recordings and a concise written summary of themes and trends covered through the day. Video recordings of the talks and summary will be available the week following Most Contagious. If you need a little more convincing, see what some of our past speakers and attendees had to say below. To find out more about Most Contagious London 2024 and get your Trust pass, click here: https://hubs.li/Q02GYrqV0
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In this week's newsletter: The effect of advertising on older people, the effect of Gen AI on writing quality, and the effect of downloading our free report on Grand Prix-winning campaigns...
Advertising's age-old problem
Contagious on LinkedIn
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Earlier this week we turned VML's London offices into a mini Croisette and deconstructed Cannes Lions — looking at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work. A huge thank you to all our speakers Harjot Singh, Firdaous El Honsali, Alex Jenkins, Chloe Markowicz, Katrina Dodd and Ryan McManus for helping us to relive the full week of inspiration that was Cannes Lions in just a few hours. But there's more. We're continuing our partnership with VML next week — taking over their New York offices to deliver the exact same trends, insights and inspiration. If you're keen to hear from industry experts, jurors and winners on stage discussing the most highly awarded campaigns and what it took to win a Lion in 2024 — get yourself a ticket to Cannes Deconstructed in New York. Expect inspiration, food, drinks, amazing views and the opportunity to network with lovely people who know the value of creativity. Get your ticket here: https://hubs.li/Q02GlWgf0
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In this week's newsletter: Get behind-the-scenes insights about some of the biggest winners at this year's Cannes Lions International Festival of Creativity
How GPs get made
Contagious on LinkedIn
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Cannes Lions might be over, but you don't have to wait another year to see the world's best work. Our online intelligence platform, Contagious IQ, is packed with case studies analysing the best campaigns from around the world, to help you find winning ideas — fast. Book a demo with us today and find out more: https://hubs.li/Q02F_t-20
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'We face an uncertain future and in the face of increased creative automation it seems natural to us that the antidote is a better shared understanding of the very thing that makes us human — emotion.' https://hubs.li/Q02Fsrvm0
Why advertising is emotionally stunted and how to fix it
contagious.com
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Campaign of the Week: Uber Eats taps Rugby World Cup interview cliches for discount code campaign https://hubs.li/Q02FsM-30
Uber Eats taps Rugby World Cup interview cliches for discount code campaign
contagious.com
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‘[Gucci’s Alessandro Michele] was cool, he really got the digital culture, and that really helped, and he also did some good clothing, and that’s his job. But it was a bit superficial. And so it means that when the trends change, or evolve, it’s super hard to keep on riding the wave of the trends. Culture is deeper.’ Read the full Expert Interview with Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice, on what it was like leading Cannes Lions’ first ever Luxury & Lifestyle jury, and the importance of connecting deeply. https://hubs.li/Q02FqDWf0
Inside the inaugural Luxury & Lifestyle category at Cannes Lions
contagious.com