Cognism

📢 Cognism is hiring a Senior Data Scientist to join the team! Here are the key responsibilities of the role: • Advanced data modeling and innovative solution development • Project leadership and management of end-to-end data projects • Cross functional collaboration on complex projects that drive strategic business decisions The role requires expertise in NLP, Python, SQL and Spark. Think you'd be a good fit? Apply via the link in the comments 👇 James Corfield

Handling rejection can make cold calling so nerve-wracking. In the latest episode of Redefining Outbound, Sara Uy shares her go-to ways for fighting the nerves and being confident to overcome objections. Sara narrows it down to:  • Identifying and practicing your most common objections • Not being afraid to ask a prospect clarification questions to dig out information you can then use later • Remembering that there’s always going to be another yes and to keep a positive mindset 💡 Want more insights like this? Tune into the full episode where Sara also shares with Frida her best cold-calling openers and how she built her following on LinkedIn. Link in the comments!

Join us for some live cold-call training! Morgan will be joined by not 1, not 2... but 3 sales experts! All ready to share their insights and experience with you. This is not one to skip! See you there 📞

➡️ Comment passer de la Lead Gen à la Demand Gen ? C'est le sujet du nouvel épisode de la Demand Gen Academy avec Mony CHHIM. Chez Cognism, nous avons réalisé cette transition il y a maintenant 2 ans. Vous retrouvez dans cet épisode de 13 minutes, les étapes importantes de cette transition. Pour retrouver l'épisode complet, rendez-vous en commentaire. 😉

💡 Are your demand generation and paid teams working in sync? Alignment between these two powerhouse departments can make or break your growth strategy. In this latest episode of The Loop podcast, we explore how to align demand generation and paid teams for maximum impact. Join Jamie Skeels , Senior Demand Gen Manager and Lee Gannon, Senior Digital Marketing Manager, covering their insights on fostering collaboration, streamlining processes, and driving results. 🔥 Learn how to: Optimise communication between teams Unify strategies for stronger campaigns Unlock the full potential of both demand gen and paid efforts #podcast #b2bmarketing

📢 Morgan's top tip for LinkedIn that converts at 70%! It's called 'Zelda's Boomerang'. Here is how it works. Click on your profile views. Find someone relevant in your ICP. Send them a message saying this: "Hi Terry, saw you viewed my profile. How can I help?" OR "Hi Becky, saw you viewed my profile. Did I do something wrong?" Both of these work very well to spark a conversation in the DMs with someone. Want more tips like this? Join Morgan and his guest Nick for his LinkedIn masterclass on 22nd October. Click to register!

Cognism is looking for a new Enterprise Account Executive! Here’s a bit more about what the role will entail: Managing the full sales cycle from prospecting to closing high-value deals. Leading complex sales processes, including multi-stakeholder negotiations and CxO-level meetings. Building and managing account plans for a designated territory. Generating pipeline through self-sourced opportunities and collaboration with SDRs. Providing accurate sales forecasts and pipeline updates, ensuring quarterly quotas are met. So, if you have experience as an Enterprise Account Executive, have managed high-value and complex sales and have strong communication, presentation, and relationship-building skills, this job is for you! Apply today through the link in the comments! James Corfield Michelle Green

What are the most common challenges companies are facing when it comes to outbound? For one, it’s getting a lot harder to reach prospects: Email service providers are making it harder to send unsolicited emails. Device manufacturers make it harder to connect calls, as device owners have the power to block incoming calls from certain regions. Data privacy laws, including GDPR and opt-out clauses, make it harder to find contact data and information. Buyers have seen and are tired of the common and repeated sales strategies and are looking for more transparency. Here's Hannah Ajikawo and Frida Ottosson's top tips: Make sure internally, as an organisation, you are as educated as possible about what your top-of-tunnel outbound strategy should look like so that when your reps pick up the phone or send over an email, they don’t just end up in spam. The old and traditional sales strategies aren’t working as well, so try to stand out as much as possible. If you’re looking for more tips and insights, check out this week’s episode of Redefining Outbound. Link in the comments!

The first 30 seconds of a cold call are the most important, but what do you actually say in these 30 seconds to make sure your conversation leads to conversions? Check out Morgan J Ingram's permission-based opener. He starts his cold calls by saying: “Hi X, you don’t know me, I don’t know you, but the reason for my call is…” This is effective as prospects love to know who you are and the direct reason for your call. He also uses information about the prospect from their ‘about’ section on LinkedIn to tailor and personalise his pitch. This helps build rapport. If you’re looking for more tips like this, join Morgan, Sara Uy, and William Padilla next week for some live cold calling. They will cover their top cold-calling frameworks, PLUS, if you volunteer to put your cold-calling skills to the test you'll have the opportunity to win one of the following prizes: 🎒 A NorthFace bag 🍔 £100 UberEats voucher 🎧 A pair of JBL Headphones Sign up through the link in the comments!

Comment créer une culture de l'outbound et de chasse dans une entreprise très orientée inbound ? Avec une expérience forte en outbound, Jacob Sulim est arrivé chez Pennylane en inculquant une culture de la chasse et de la performance. Laetitia FALL le questionne sur les enjeux de créer cette stratégie outbound même si les inbounds viennent par eux-mêmes. Ils y parlent de mindset, de culture d'entreprise, de chasse et de ciblage des prospects (même inbound). Pour l'épisode entier, rendez-vous en commentaire ! 👇 Bonne écoute 😉