How to be the winner in competitive socialising 🏆🎳 Competitive socialising is rapidly becoming a key part of Britain’s hospitality industry, with 2 in 5 consumers visiting venues for this experience in the last quarter alone. This growing trend is moving into the mainstream of dining and drinking culture. While this presents exciting opportunities for suppliers, it’s important to recognise that competitive socialising environments have distinct preferences and decision drivers compared to traditional venues. Understanding these differences is crucial to meeting evolving consumer expectations. Discover how CGA’s latest report offers valuable insights into the world of competitive socialising > https://lnkd.in/gb44z2Zr #CompetitiveSocialising #HospitalityIndustry #ConsumerInsights #CGAInsights
About us
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM). CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses. NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
- Website
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http://www.cgastrategy.com
External link for CGA by NIQ
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Stockport, Greater Manchester
- Type
- Privately Held
- Specialties
- Bespoke On Trade Consultancy, Consumer Research, hospitality, market research, market measurement, location and sales planning, out of home, drinks, and eating out
Locations
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Primary
Strawberry Studios
Watson Square
Stockport, Greater Manchester SK1 3AZ, GB
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200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at CGA by NIQ
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Julien Veyron
Client Solutions Director France CGA by Nielsen IQ
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George Argyropoulos
Supporting On Premise Business Growth | Activating Data & Insights | Coaching & Mentoring
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David Turner
Director of Information Services at CGA Strategy Ltd
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Dale Richards
Project Manager, NIQ, NA Operations
Updates
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Calling all #Gin brands in #Italy📢 Do you have the key to your consumer's ever-evolving taste? Hint: there’s more to it than night bar venues! With only 16% of consumers currently drinking gin when out—there’s substantial room to grow gin sales in Italy’s On Premise market, but it’s all about targeting the right consumers, channels, and occasions.🍸 So, how can gin brands carve out a bigger slice of the Italian market? From serve innovation to tapping into new occasions and collaborating with bartenders, CGA’s On Premise insights reveal actionable strategies to win over Italy’s gin drinkers and make gin their go-to drink for more occasions. Explore here: https://lnkd.in/gsNi79qV #GinCategory #GinBrands #ItalyOnPremise #ConsumerTrends #GinDrinkers #BrandAwareness #MarketOpportunities
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🚀 World Lager is Winning Big in 2024! 🍻 Lager continues to thrive despite consumer spending challenges, making it one of the standout categories of the year! Curious about what’s fueling this momentum? We’ve highlighted the top trends driving its success. Discover the full insights here 👉https://lnkd.in/gbavf2Wz
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🚀 Unlocking New Opportunities in Earlier Dayparts 🌅 CGA by NIQ's latest REACH research highlights a significant shift in consumer behavior towards earlier On Premise occasions. With more people opting to dine and drink earlier in the day, there are crucial insights for drinks suppliers and operators to capitalize on. From mid-afternoon opportunities to the changing role of spirits and a growing focus on moderation, there are clear strategies for success in this evolving landscape. 📊 Dive into the global trends and key takeaways by reading the full blog here: https://lnkd.in/gG3FSwFP
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🍁 Happy Canadian Beer Day! 🍻 Did you know Craft Beer is Canada's second-largest beer segment by volume in the traditional On Premise channel? While its slightly behind Domestic Beer, it still holds a significant share of beer sales. What stands out is that 49% of Craft Beer drinkers prioritise one key factor when choosing their beer: that it’s made by a local company. This top factor shows the strong preference for supporting Canadian-produced brands. Tap into more Beer insights in Canada by getting in touch here > https://lnkd.in/gku6zdfe #CanadianBeerDay #CraftBeer #BeerSales #LocalBrewery #BeerInsights #CanadianBrands
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CGA by NIQ reposted this
Recently, we’ve witnessed exciting Ready-to-Drink launches from some of the biggest beverage manufacturers in the market. While RTDs are making the most impact in the Off-Premise, their reach in licensed venues shouldn’t be underestimated. 🚀 Did you know that over 30 million people have ordered an RTD in a US bar or restaurant, with 19% of them being Gen Z? (OPUS Spring 2024). 📢 Coming in late October: To bring you a deeper understanding of the category, we are enhancing our RTD On-Premise Measurement service and will deliver an RTD overview through our OPM PR. If you’d like to learn more, reach out! #CGAbyNIQ #NIQ #RTDs
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The excitement for #Oktoberfest is brewing...and so are incredible opportunities for #beer brands! 🍻 Did you know that 55% of 25-34-year-olds are planning to celebrate Oktoberfest this year? Even weekly visitors to pubs and beer gardens are feeling the festive spirit, with a 10% increase in celebration plans compared to 2023. With more consumers ready to raise their steins, now is the perfect time for beer brands in the German #OnPremise market to refine their strategies and capitalise on this excitement. While sales by value have dropped 7% and total licensed premises are down 2.6% in the past year, Oktoberfest presents a crucial opportunity for brands to gain market share. Don’t miss out on this festive opportunity! 🍺 Read here to expand your brand footprint in the #German On Premise landscape: https://lnkd.in/g5X93Yj2 #CGAbyNIQ #beverageindustry #consumerinsights #brandshare #marketshare
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CGA by NIQ reposted this
🌟🏆 Say hello to our 2024 Consumer Choice Award Nominees This coveted award is based on guest ratings, making it one of the awards that every brand wants to win. 🏅🙌 The long-standing Consumer Choice award is for brands that leave their customers satisfied, looking to return and converted to brand advocates. It combines CGA by NIQ BrandTrack ratings for satisfaction, intention to revisit and likelihood to recommend. And the nominees are: Dishoom Hawksmoor Hickorys Smokehouse's Honest Burgers Ltd Mr Fogg's Rudy's Pizza Napoletana The Ivy Collection Tortilla Mexican Grill plc Voted for by the people, it’s the ultimate recognition of guest love and loyalty.❤️ The winner will be crowned by CGA by NIQ at the Hero & Icon Awards dinner following the Peach 20/20 Leaders’ Summit on Monday, 18 November at Convene Sancroft, London. #ConsumerChoice #HeroAwards2024 #Peach2020 #HospitalityStars
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CGA by NIQ reposted this
🌟🏆 Introducing our 2024 Power Brand Award nominees The Power Brand category is for leading brands that attract a regular and loyal core of customers, determined by combining overall brand usage with CGA by NIQ BrandTrack ratings for frequency of visit, return rates of customers and NPS scores 📊🙌 Congratulations to: Five Guys Europe Greene King J D Wetherspoon Lounge from Loungers plc Nando's UK & IRE PizzaExpress Toby Carvery wagamama Presented by Fourth, the winner will be unveiled at the Hero & Icon Awards dinner after the Peach 20/20 Leaders’ Summit on Monday, 18 November — this year at a brand new venue, Convene Sancroft in the City of London! Stay tuned to see which brands take the crown 👑 #Peach2020 #PowerBrand #HeroAwards2024 #HospitalityLeaders
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🥃 The On Premise remains the channel in which to drive sales and value and the trend for premiumisation continues with engagement across all consumers, particularly millennials. Graeme Loudon keeps a pulse on Premiumisation and presents the latest On Premise spirts trends and insights at #BCB2024 on 14th October. Don’t miss out: https://lnkd.in/gBp-SGhu