Carat

How is AI transforming the media landscape? From smarter budgeting and cost efficiencies to uncovering new growth audiences, #GenAI applications are reshaping the way brands strategise. With rapid data processing and contextual insights, brands are set to unlock new growth potential. Hear more from Baijayanti Chatterjee Chadha, Media Strategy Director, Carat  👇 🎥 Rewatch the LinkedIn Live: https://lnkd.in/eCpKkCFR 📄Download the our #2025MediaTrends report: https://lnkd.in/e-tSm4Qc

We expect to see strategic brand initiatives across the media value chain to make campaigns more impactful, establishing AI as a cornerstone of the media toolkit. https://lnkd.in/ewnTsEp2 #2025MediaTrends

Diwali brings a beautiful time for reflection and celebration. At Carat, we feel incredibly grateful for our community of dedicated and inspiring people who make each achievement possible. This Festival of Lights is a reminder of new beginnings, teamwork, and gratitude. Here’s to a Diwali full of joy, success, and bright possibilities ahead! #HappyDiwali #FestivalOfLights

In 2025, we expect more brands to go beyond platform solutions to explore AI's potential across the entire media value chain. https://lnkd.in/ewnTsEp2 #2025MediaTrends

#Artificalintelligence is progressively making its way across the entire media value chain to become a cornerstone of the media toolkit. Unlock the insights shaping 2025—download your copy of The Year of Impact now and prepare your brand for the future 👉 https://lnkd.in/ewnTsEp2 #2025MediaTrends

How will the #algorithmicera change marketing? The key drivers for growth in 2025 have been identified in our #2025MediaTrends report and Campaign UK spotlighted five of them. Check it out!

It was a great pleasure to be able to see so many inspiring cases at the MMA DACH Jury meeting yesterday. Great discussions among experts. And what a very special feel-good moment with valuable Ex-colleagues. Stefanie Tannrath Dr. Peter Petermann See you on the 4th of Dec in Berlin: Daniel Jäger, Benjamin Schoderer, Anna Caroline Keller, Yulia Kalner, Henrik Ihlo,Jan Heumüller, Beate Rosenthal, Marc Alexander Schüling, Jochanan Senf,Stefanie Tannrath, Frank Olma,Katja Anette Brandt, Jan Gräwen, Giuseppe Fiordispina, Dr. Peter Petermann, Andrea Koch, Hilal Eksel Merter , Patrick Swientek, Gregor Feisel

Couldn’t make it to our #LinkedInLive? We’ve got you covered. Watch the full replay of our discussion on the #2025MediaTrends report. Learn how the latest trends, from generative AI to the evolution of media, will impact your business in the coming years. https://lnkd.in/d6ZVs2PC

NEWS | Carat is thrilled to share that we have been reappointed as Kellanova’s agency of choice for media, digital, and data strategy, planning, and buying across 28 European territories 👏 The decision, which follows a competitive review, underscores the strength of our 16-year relationship and our shared vision for digital transformation through media. Commenting on the renewed partnership, Paul Humphries, Chief Marketing Officer, Kellanova Europe, commented, “We were looking for a partner to help us continue pursuing our marketing transformation agenda, and throughout the pitch process, Carat built confidence that they could significantly enhance our capability in building connected experiences that deliver behaviour change. What they showcased across people, data, and tech was impressive. We’re looking forward to continuing our partnership with the team.” Thanks to Campaign UK's Shauna Lewis for covering: https://lnkd.in/esa2jKGY #CaratProud #DigitalTransformation #MediaStrategy #CustomerExperience #MarketingInnovation #Kellanova #Carat #dentsu

Explore how advanced algorithms are transforming the media landscape into one that’s 100% addressable, 100% shoppable, and 100% accountable. Join Baijayanti Chatterjee Chadha, Media Strategy Director, Carat and other dentsu experts for a dynamic panel discussion unpacking the findings from our latest report, The Year of Impact | dentsu 2025 Media Trends. https://lnkd.in/d6ZVs2PC #2025MediaTrends