Ever cringe at your past dating blunders? What if embracing those awkward moments could reshape your love life? Gen Z is doing just that—turning "cringe nostalgia" into a new dating trend that’s changing the game. Gone are the days of perfectly curated online personas; today’s youth are owning their quirks and mishaps, using them as stepping stones in their romantic journeys. This shift isn’t just a digital phenomenon—it’s a radical rethinking of vulnerability and authenticity in relationships. Curious about how this might redefine modern dating norms? You’ll want to dive into this fascinating exploration https://hubs.li/Q02Nv2WP0 #GenZ #DatingTrends #CringeNostalgia #Vulnerability #DigitalCulture #Authenticity #Relationships
Canvas8
Advertising Services
London, England 15,229 followers
We help businesses understand people | Live: Gamification for Good https://shorturl.at/4gbZD
About us
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.
- Website
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http://www.canvas8.com
External link for Canvas8
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Behavioural insights, Storytelling, Trend research, Anthropology, Strategic analysis, Innovation workshops, Ethnography, Videography, Behavioural science, Consumer behaviour, Trend analysis, Pitch support, Market research, and Trend forecasting
Locations
Employees at Canvas8
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Nick Morris
Founding Partner at Canvas8
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Mark Ellerington
Strategic Creative Consultant
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Viviana Venneri
Freelance Writer at Babbel
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Arthur Gallego
CPG | Fractional CMO, GM and start-up CEO | Food & Beverage (Alcohol & Non-Alc) | Co-founder, former CEO of SunDaze RTD cocktails | Advisor to…
Updates
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Is the 'Broccoli Haircut' the New Frontier of Masculine Self-Expression? 🥦 Have you noticed a surprising new trend sweeping through high school hallways and social media feeds alike? Gen Z boys are now sporting the 'broccoli haircut'—a textured, voluminous perm that’s breaking traditional masculinity norms and sparking a fresh wave of self-expression 💇♂️ Initially met with humour and scepticism, this retro-inspired look has evolved into a symbol of how today's youth are redefining masculinity. From the rise of K-pop influences to a greater acceptance of varied beauty standards, this trend reflects a broader cultural shift 🙌 Curious about how this hairstyle is influencing teenage self-esteem and what it reveals about changing gender norms? Dive into our latest blog post to explore the full story behind the 'broccoli haircut' and what it means for the future of male grooming and self-expression https://hubs.li/Q02N7r5q0 #GenZ #Masculinity #SelfExpression #YouthCulture #FashionTrends #GenderNorms
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Did you miss yesterday's transformative event on customer engagement strategies? Don't worry—you can still catch up! We dove deep into the new rules of Gamification for Good at our analyst-led Spotlight event 🎮 As customers become more discerning, creating meaningful, lasting loyalty without overwhelming them is more important than ever. Here’s what we covered: ✨ Fair Play: Engaging customers who value brands that respect their boundaries. 📈 Boost Engagement: Case studies where gamification positively impacts users' lifestyles. 💡 Avoid Burnout: Identifying the pitfalls of over-gamification and how to prevent swipe fatigue. If you couldn’t join us live, request a recording to gain exclusive insights and strategies to elevate your brand’s approach to gamification. #Gamification #CustomerEngagement #BrandLoyalty #MarketingStrategies #Webinar #DigitalMarketing #CustomerExperience #Innovation #BrandStrategy
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Are you ready to tap into the next big travel trend? As the rush of revenge travel fades, soft travel is emerging as the new consumer favourite, offering a calmer, more mindful approach to exploration 🌍✈️ Imagine savouring simple pleasures, wandering through quaint neighbourhoods, or just relaxing at a cosy café without a jam-packed itinerary. If the "soft life" trend resonates with you, then you'll love what soft travel has to offer 🌅 Curious about this calming alternative to whirlwind vacations? Discover how soft travel is becoming the ultimate way to rejuvenate in 2024 https://lnkd.in/e9waWPTB #SoftTravel #WellnessTravel #TravelTrends #CustomerExperience #BrandStrategy #MindfulTravel #BusinessGrowth #TravelIndustry
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Is Kamala Harris set to redefine the 2024 race? 💥 After Joe Biden's exit, small donors are rallying around Harris, boosting her campaign with a record-breaking $81M in just 24 hours. Could this surge in grassroots support disrupt the election landscape? Dive into how meme politics and Gen Z trends are shaking up traditional campaign strategies and what it means for the future of U.S. politics. Discover more in our latest article: https://hubs.li/Q02LWdR-0 #Election2024 #KamalaHarris #GrassrootsSupport #PoliticalCampaigns
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It's time to dive into the latest from our Keeping TABS blog and global stories featuring the Canvas8 team 🌍 This month on Keeping TABS, we’re tapping into some intriguing cultural trends and insights. Nostalgia is making a comeback, and for Gen Z, it’s adding a cringe-worthy twist to their dating lives. Plus, find out why teen boys are rocking 'broccoli haircuts' and how the concept of 'soft travel' is reshaping the way we vacation. We also take a closer look at how small donors are bolstering Democrat funds in the wake of Biden’s presidency. Check out our "As Featured In" articles in the slides below, and make sure to subscribe to our Keeping TABS blog for more trends and updates! 👉 https://lnkd.in/ddHMRxgx #InsightsHub #MarketingTrends #CulturalInsights #GlobalStories #FeaturedArticles #GenZDating #SoftTravel #BroccoliHaircuts
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Are your push notifications pushing users away? In a world where users crave more than just flashy gamified experiences, how do you stand out? 📲 Gamification has long been the go-to strategy to boost engagement, but with everyone playing the same game, it’s easy for users to burn out. Join us for our upcoming 20-minute Spotlight session: Gamification for Good, where we’ll dive into: 🎮Driving loyalty through thoughtful gamification without triggering negative behaviours. 🧑💻Real-world examples of successful strategies that add value (and don’t just annoy users). 🕹️How users, increasingly protective of their mental health, are quick to drop apps that don’t align with their well-being. 🗓️ Tuesday 27th August at 10amBST / 5pmSGT or 9amPST / 12pmEST / 5pmBST Don't miss out on actionable insights that could redefine your user engagement strategy. Save your seat now! 👉 https://hubs.li/Q02LWh520 #Gamification #UserEngagement #DigitalExperience #MentalHealth #LoyaltyBuilding #TechTrends #BrandStrategy #CustomerEngagement #Innovation #MarketingTrends #Webinar
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Last Friday, the NY team had a blast at our summer gathering! We kicked things off with an exciting trip to Mercer Labs for an immersive, 'ultra sensory' experience that had everyone engaged and laughing. The fun didn’t stop there - we wrapped up the day with a delicious Mediterranean-inspired dinner as part of NY Restaurant Week. It was an afternoon filled with team bonding, shared memories and delicious foods that remind us why our team culture is so special. Here's to more experiences that fuel our passion and strengthen our bond!
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What do you get when Heinz teams up with Deadpool and Wolverine? A brilliant campaign that turns product placement into a punchline! Through a spoof trailer, cheeky ads, and collectible sauce bottles, Heinz is showing us how to masterfully tap into pop culture with humour and self-awareness. Curious about how this collaboration is winning over fans and redefining brand partnerships? Dive into the full story here: https://hubs.li/Q02LWd3h0 #Marketing #PopCulture #BrandPartnerships #HeinzxDeadpool #Wolverine
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This summer, "tenniscore" is more than just a game—it’s a full-blown fashion phenomenon 🎾 With Wimbledon fever, the buzz around the Challengers film starring Zendaya, and a surge in luxury sportswear, the preppy tennis aesthetic is making waves far beyond the court 👟 From tennis skirts to polo shirts, this revival is capturing hearts across diverse audiences, blending sporty chic with cultural conversations 💬 Want to know how tennis fashion is making its way into mainstream culture? Discover more in our latest article https://hubs.li/Q02LWj0S0 #Tenniscore #FashionTrends #SummerStyle #Wimbledon