Butterfly 3ffect

We’re happy to announce that we’ve been named as ‘Best Small Agency of The Year’ at the Global Agency Awards 🦋 Since our launch just over 1 year ago, our team’s achieved incredible milestones, and delivered truly impactful work for our clients, and the communities that surround their brand. Thank you to our amazing clients, partners, and team members for believing in the vision 🙏

Elfried Samba 🤝 B2C influencer strategy Join our CEO today at 7pm BST as he discusses what it takes to stand out in today’s influencer landscape. Did we mention it's free? Register today via link in comments 👇

Looking to join Butterfly 3ffect team? 🦋 We’re searching for a Marketing Manager & Senior Creative to join the team - Apply through the links below, or tag someone you think would be interested ⬇️ Marketing Manager (Freelance) - https://lnkd.in/exeFU_AM Senior Creative (Freelance) - https://lnkd.in/engf9v3h

Sign up to the Butterfly 3ffect newsletter to access all the latest... 📰 Social News 📈 Up & Coming Trends 📣 Our take on recent social campaigns Unlock all this and more, here: https://lnkd.in/e86JkMK8.

Netflix 🤝 Butterfly 3ffect Incase you missed it, last quarter we worked on a very exciting project... Netflix gave us the keys to the social accounts for the final series launch of Top Boy. This was a campaign close to our hearts, with many of the team having loved the show from Summerhouse to today. Netflix needed a partner that was cut from the same cultural cloth as Top Boy’s characters, so we stepped in to bring this loved drama to a show stopping close.

"The most invaluable thing I've learnt so far is the importance of implementing diverse perspectives in everything that we do at Butterfly 3ffect." Meet Kim LeStrange, our US Partnerships Manager. Kim shares her favourite thing about working at Butterfly 3ffect...

Did you know? 🤔 🦋 The creator economy in 2027 is predicted to be valued at $480 billion 🦋 39% of consumers are watching creator content vs 22% watching studio content 🦋 90% of media agencies are confident in their ability to measure the effectiveness of creator-produced content Last month our Creative Producer, Pablo Lorenzana hit Google's office in Manhattan for the IAB Creator Economy Workshop to learn all of this and more.

Happy Holidays from the Butterfly 3ffect team 🦋 Check out how our team across the globe are spending their festivities...

Meet our Partnerships Manager, Kim LeStrange... 🦋 What does your role at Butterfly 3ffect entail? My role at B3 is all about both developing and maintaining relationships with our client partners to help them reach their goals and ultimately help make their brand famous. I manage these partnerships via daily comms via email, text, and sometimes in person if we are lucky! 🦋 What is your favourite thing about working at B3? My favourite thing about working at B3 is the collaborate environment. Whether working on a proposal or a strategic plan for a client, we are all involved in decision making and encouraged to voice our opinions to ensure that both the client and ourselves achieve success. 🦋 What's one thing you've learnt while working at B3 that is invaluable? The most invaluable thing that I've learned while working at B3 is the importance of diverse perspectives. When it comes to strategy, creative, and driving culture, the work we do is never a 'one size fits all' approach. The content and experiences we create stem from our diverse experiences and backgrounds, and leveraging everyone's diverse perspective really allows us to have an open mind and a solid grasp on culture. Connect with Kim LeStrange to follow her journey at Butterfly 3ffect.

Meet our Co-Founder and MD, Michael Heaven... 🦋 What was the main motivation for co-founding B3? Since I was young, I’ve had the ambition to make an impact in advertising. 2020 was the catalyst for a lot of change in my life and within the short space of time I had the experience of working at 3 agencies with distinct cultures and operations. I wanted to synthesize the best of all three and create an agency that took advantage of recent world changes. 🦋 What's your favourite thing about working at B3? Firstly, I love that I have the freedom to balance work and life as we work remotely. I’ve been able to sample more countries and ways of living which has been a powerful source of inspiration and insight. I’ve also been fortunate to have so many precious moments with my two young children which I would have missed commuting to the office, such as hearing my son's first word on a lunch break. The second thing I love is the impact we’ve been able to have in such a short space of time. At its best, our energy is intense despite the physical distance. That intensity has created a lot of excitement which has opened lots of doors starting great talent, briefs and press coverage. 🦋 Where do you see B3 in 5 years? My personal goal is to win a Clio for work that B3 has created, I think that would be an amazing moment to celebrate the challenging journey we are embarking on. Connect with Michael to follow his journey at Butterfly 3ffect...