Business of Apps

Have you checked out our latest guide—The Key to Profitable App Growth: Combining Strategic Retargeting with User Acquisition? 🚀 Co-authored with our friends at Remerge, this comprehensive resource is your blueprint for attracting, retaining, and engaging app users more effectively in 2024 and beyond. We zero in on the crucial role of retargeting in mobile app marketing to show you how it can work in tandem with user acquisition to drive meaningful growth and long-term user retention.   Download today to learn how to:   💎 Seamlessly integrate retargeting with acquisition efforts 📈 Enhance user engagement and ensure a higher ROI 💫 Implement these strategies amidst the evolving privacy landscape 🌱 Ensure your marketing efforts remain both effective and compliant The guide offers a blend of insights, strategies, and examples to help you turn one-time downloads into loyal, high-value users. Don't miss this opportunity to refine your app marketing strategy and enhance user lifetime value. Access the guide here: Link in comments

I went on a bit of a hiatus for the last two weeks but I am now back... hopefully, with a bang. ⬇️ for your Friday tour of the most important headlines from the past week. And if you want to receive daily app news and updates, check out our newsletter: https://lnkd.in/eyB_JUhE ✔️ Microsoft’s Designer app arrives on iOS and Android with AI editing and creation > https://lnkd.in/gii4CHFN ✔️ Apple’s public betas: All the news on iOS 18, macOS Sequoia, and more > https://lnkd.in/gUYk_bcq ✔️ Taboola to oversee ads in Apple News and Stocks > https://lnkd.in/dfx8BQ88 ✔️ Google will crack down on low-effort Play Store apps in August > https://lnkd.in/gT-aq7xT ✔️ Braze introduces the Braze Data Platform > https://lnkd.in/gyMJ_nss ✔️ Moloco invests in its competitor Topsort as the retail media stakes go up > https://lnkd.in/dyaaguzF ✔️ InMobi eyes $10 billion valuation in 2025 India IPO > https://lnkd.in/g4DQFfX8 ✔️ The gaming industry saw 166 deals worth $4.1 billion in Q2 2024 > https://lnkd.in/gtCAGrQa Stay tuned and see you next week! 📣

We are pleased to announce the addition of Mobupps to our Marketplace. 🚀🌐 Mobupps is a global leader in mobile adtech solutions with over fifteen years of experience, operating an international team in twelve countries. Mobupps extensive network is trusted to connect thousands of partners and hundreds of direct clients. Here’s how Mobupps stands out: ✔️ User acquisition - the platform seamlessly connects advertisers and publishers with accurately targeted users, ensuring optimal performance based on their specific KPIs and business models. ✔️ Media targeting - leveraging real-time, actionable data and cutting-edge technology, Mobupps provides the most effective media optimization strategies for our clients. ✔️ Monetization - by attracting premium offers and rigorously monitoring performance, the Mobupps team delivers tangible conversion results with unparalleled precision. Mobupps is dedicated to revolutionizing mobile marketing on a global scale, offering unmatched value for advertisers and publishers through proprietary technologies, extensive experience, and premier partnership opportunities. Discover more about Mobupps:  https://lnkd.in/dmKjfwC #marketplace #sponsorship #mobileadvertising #mobilemarketing #mobileadtech #useracquisition #mediatargeting #monetization #partnership

Are you eager to discover how mobile ad networks can revolutionize app growth and revenue? 🚀 Explore the insights in our latest 2024 guide, 'Top Mobile Ad Networks' – a crucial read for app owners and marketers aiming for exceptional results 🌟 💡 Did you know that partnering with leading mobile ad networks can increase app earnings by up to 70%? This opportunity is too significant to overlook. Here’s why collaborating with top mobile ad networks is a transformative move: ✅ Amplify Reach: Utilize the vast audience and credibility of top ad networks to boost app visibility and build a loyal user base. ✅ Drive Quality Installs: Gain from highly targeted ads directed by networks that understand your market, ensuring better user acquisition and retention. ✅ Enhance Revenue Streams: Open up new revenue channels through effective ad placements that align with app objectives. ✅ Foster Strategic Partnerships: Develop lasting, beneficial relationships with ad networks invested in the success of mobile apps. Make sure to check out this essential guide. Discover how leading mobile ad networks can maximize the full potential of mobile apps and drive its success: 📈📲 https://lnkd.in/g9c9bx2 #MobileAdNetworks #AppGrowth #MobileAdvertising #BusinessofApps The guide features the mighty: 💪 Reacheffect LTD ZumoAds ASTRAD - DSP-DMP Verve PropellerAds AdMaven RevX AdsCompass Hitapps Perform[cb] SocialPeta Ltd EvaDev Mobupps AppLovin Google AdMob Zoomd Technologies (TSXV:ZOMD) (OTC: ZMDTF) InMobi

Mobile purchases now account for 60% of all global eCommerce sales, with experts predicting that they will reach $3.4 trillion by 2027. What's more, an increasing number of eCommerce businesses are investing in well-designed apps to get a bigger slice of this mobile commerce pie. This inevitably poses two main questions. When is the right time to launch or improve your shopping app? And how do you keep customers coming back? Find out the answers to those questions and more in Remerge's new guide. Get access to From Malls to Mobile today. Read more here: Link in comments

We're pleased to announce the latest episode of the Business of Apps podcast, featuring an insightful conversation with Thomas Butta, Chief Strategy and Marketing Officer at Airship. In this episode, we explore strategies for helping retailers retain app acquisition gains, delving into practical approaches and key insights. Tune in to learn from Thomas's extensive experience and expertise in app marketing and strategy. Topics discussed in this episode include: - The Airship's "Peak App Install Research" report - How retailers can improve retention rate for customers acquired during peak shopping periods (think Black Friday) - Key metrics brands should monitor to effectively drive app engagement #Appretention #mobileretention #shoppingapps #retail #holidayseason #podcast #appmarketing

Fetch is the biggest loyalty app in the US, with 11 million weekly active users and five million five-star reviews from happy Fetchers. The company’s engagement strategy has for over a decade focused on upgrading customer loyalty as consumers upload their everyday in-store receipts in Fetch Rewards to earn Fetch Points. When they accumulate enough points, they can redeem these to save money on their favorite brands, such as Starbucks, Target, and Amazon. The Fetch team decided to diversify its product portfolio, engage customers in a new way, and inject extra revenue streams into its app. The US-based company started working with us in December 2023 to integrate a premium play-to-earn mobile gaming solution into its app. The collaboration achieved unprecedented success within just days of the integration. Keep reading adjoe's newest post: Link in comments Big thanks to Sara Vordermeier for this amazing article.

Curious about how affiliate marketing can significantly boost app revenue and user retention? 🚀 Uncover the strategies with our cutting-edge 2024 guide 'Top Affiliate Marketing Companies' – a must-read for app owners and marketers aiming for unparalleled success 🌟 💡 Did you know that collaborating with premier affiliate marketing companies can boost mobile app earnings by up to 65%? You don’t want to miss out on this. Here’s why collaborating with top affiliate marketing companies is a game-changer: ✅ Expand Influence: Leverage the credibility and reach of top affiliates to enhance app reputation and attract a loyal user base. ✅ Drive High-Quality Traffic: Benefit from targeted traffic directed by affiliates who understand your niche and audience, ensuring higher conversion rates. ✅ Diversify Revenue Streams: Unlock new monetization opportunities through performance-based marketing that aligns with mobile app objectives. ✅ Strengthen Partnerships: Build long-term, mutually beneficial relationships with affiliates who are invested in the success of mobile apps. Don't miss out on this essential guide. Dive in and learn how top affiliate marketing companies can help unlock the full potential of mobile apps: 📈📲 https://lnkd.in/dq9XFEgY #AffiliateMarketing #AppGrowth #MobileMarketing #BusinessofApps The guide features the mighty: 💪 V.Partners Eightcap PrimeXBT GoldLead Affter Vantage Olavivo Algo-Affiliates PIN-UP.PARTNERS 1win Partners BizzOffers Affiliate Program ALPHA Affiliates ClickDealer AdsMain - Affiliate Network MobX Agency Affilight eBay Partner Network Amazon Associate

Boost your user acquisition with the cost-per-install (CPI) model. 🎯 This strategy ensures you pay only for real results—when users install your app. From driving high-quality engagements to boosting app ratings, CPI campaigns offer efficiency and scalability. Discover the significant advantages of CPI and transform your user acquisition approach. 📈 Learn more with Perform[cb]'s latest article: Link in comments #UserAcquisition #MobileMarketing #CPI 🚀