Welcome to Friday and welcome to This Week in Apps, the series where I recap the latest in mobile app news. Here's what's been happening over the last five days. Also, if you want to receive daily app news and updates, I recommend signing up for our newsletter here: https://lnkd.in/eyB_JUhE ✔️ TikTok breaks $15 billion barrier in lifetime consumer spend > https://lnkd.in/dHEnCBCW ✔️ Coin Master surpasses $6 billion in revenue > https://lnkd.in/ddF2RbBt ✔️ The company behind Pokémon GO wants to build a 3D map of the world > https://lnkd.in/gGWCsB9b ✔️ Play Store can now download multiple Android app updates at the same time > https://lnkd.in/dKnf25Kc ✔️ Gmail on Android now lets you ask Gemini to find that pesky lost email > https://lnkd.in/dav_8etg ✔️ Apple introduces major updates to browser choice, default apps, and deletable features for EU users > https://lnkd.in/dAx8VGsN ✔️ Apple to hold fall event on September 9, new iPhones expected > https://lnkd.in/dGPXSJKa ✔️ Apple, Nvidia are in talks to invest in OpenAI > https://lnkd.in/esPq3xBh ✔️ France formally charges Telegram founder, Pavel Durov, over organized crime on messaging app > https://lnkd.in/dwDGs9DF ✔️ EU investigating Telegram over user numbers > https://lnkd.in/dgjBENse ✔️ Durov arrest boosts Telegram app downloads > https://lnkd.in/diar6CFk ✔️ X is working on its own version of Zoom for some reason > https://lnkd.in/dJsUZRQz Enjoy and see you next Friday! 📣
Business of Apps
Information Services
Staines-upon-Thames, England 7,303 followers
We provide app industry news, analysis, insights, data & statistics for an audience of app industry professionals.
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https://www.businessofapps.com/
External link for Business of Apps
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- Information Services
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- 11-50 employees
- Headquarters
- Staines-upon-Thames, England
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- Privately Held
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Staines-upon-Thames, England, GB
Employees at Business of Apps
Updates
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JobSwipe App - Get a Better Job!, a leading job-seeking app in the UK, partnered with Favoured - Digital Marketing Agency to enhance its app marketing efforts. Through a strategic marketing push involving data-driven advertising, refined mid-funnel communications, and engaging creatives, they achieved: 🔹 +28% increase in ad spend MoM 🔹 +24% boost in app installs MoM 🔹 -19% reduction in Cost Per Install (CPI) MoM Read the full case study here: Link in comments #AppMarketing #GrowthStrategy #DigitalMarketing
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Janie Ho, former Deputy Editor, Growth and Audience Development at the New York Daily News. Janie is a former Deputy Editor of Growth & Audience Development at the New York Daily News, a Tribune Publishing company. She is also an Adjunct Professor of social media and a speaker and corporate trainer specializing in LinkedIn, social media, digital strategies, and growth marketing. Janie has experience as a Global Account Analyst at LinkedIn and has worked as a journalist at CBS, ABC, GQ, and more. One of her favorite roles was being a restaurant critic for New York Magazine, and she also worked as a wedding, portrait, and events photographer on the side. She graduated from Boston College and currently lives in NYC. What do you like most about working in apps? "There is a lot of flexibility in functionality and creative use, offering many ways to genuinely improve people’s daily lives or utility. The promotion and search capabilities in app stores also provide significant opportunities for growth and visibility." More on Janie 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development
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📊 The landscape of app analytics is evolving, and Quantum Metric is at the forefront, leveraging the power of Generative AI 🤖 to reimagine how we understand user behavior. During an interview for App Talk by Business of Apps with Peggy Anne Salz, Alfred Awosanya of Quantum Metric shared valuable insights on how their innovative approach is transforming app analytics, enabling deeper insights and more actionable data. #AppAnalytics, #GenerativeAI, #UserExperience, #AIInnovation, #MobileApps, #TechInsights, #AppDevelopment, #DataDriven, #DigitalTransformation
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📊 According to AppsFlyer, around 40% of iOS users are now opting into ad tracking on their devices—and this number is expected to keep growing. In the latest episode of Remerge’s Apptivate podcast, Roy Yanai, VP of Product at AppsFlyer, dives into key learnings from three years of the App Tracking Transparency (ATT) framework and shares strategies for mobile marketers to boost user opt-in rates. Tune in to hear about: 🔍 Roy's tips for staying ahead of industry changes 📈 Trends in mobile ad spending 🔐 The Android Privacy Sandbox and Protected Audience API 📊 An overview of media mixed modeling Catch the full episode here: Link in comments #AdTech #MobileMarketing #ATT
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Jeremiah Runser, Head of Marketing at Sandboxx. Jeremiah is a seasoned marketing leader with over a decade of experience in driving growth and innovation in the mobile app industry. His journey has spanned across SaaS, fintech, and agency roles, each time elevating the businesses he touches with his strategic and data-driven approach. As a forward-thinking marketer, Jeremiah has been pivotal in transforming concepts into profitable realities, such as turning GCPay into a leading fintech company and scaling Sandboxx News, a media company to achieving 100 million+ views annually and counting. What are you most excited about in apps right now? "I’m most excited about two things—the tech and the people. AI is opening so many new possibilities for exceptional app experiences and I’m excited to see what the next few years mean for the industry. I’m also excited about the people. There is so much talent in this industry and I love learning from not only peers but junior marketers as well." More on Jeremiah 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development
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At some point, big game or app studios need to hire a pro to be their CFO. Their founders can't run their finances indefinitely - it's just common sense. In a recent interview for App Talk by Business of Apps with Peggy Anne Salz, CEO & Founder of Pollen VC Martin Macmillan shares a recent project he's launched for a community of finance professionals and founders in the mobile space, called Mobile Finance Collective (MFC). This is the place for both sides to share knowledge and learn from each other. #MobileFinance, #AppGrowth, #FinanceLeadership, #CFOInsights, #MobileApps, #GameDevelopment, #StartupFinance, #AppEconomy
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🌐 As the digital landscape evolves, privacy has become a top concern for both consumers and regulators. For mobile user acquisition (UA) specialists, this shift to a privacy-first environment isn’t just a challenge—it's an opportunity to innovate! 🚀 Content is still king 👑, especially when it comes to effective mobile advertising. Maximizing creative content can drive substantial ROI in direct-response advertising. 📈 Dive into best practices for optimizing content in a privacy-first world with Creative Clicks' latest article. 💡 Read on here: Link in comments Big thanks to Chris Puga for this insightful post.
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During App Promotion Summit London 2024, Peggy Anne Salz met with leading app professionals to discuss the most recent advancements, trends, and innovations in the industry. In this episode of App Talk, Peggy and Momchil Kyurkchiev 🔜 gamescom from CleverTap discuss key industry insights, highlighting a shift toward user retention and personalized experiences. Discover how CleverTap’s innovative strategies are reshaping player engagement in gaming and beyond, leveraging advanced analytics and AI to tailor user journeys. Read on and watch the full App Talk here: Link in comments
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Facing very tough competition, app marketers need to adopt marginal gains strategy. In a recent interview for App Talk by Business of Apps with Peggy Anne, CEO of Yodel Mobile - App Growth Marketing Agency of the Year Mick Rigby explains "Marginal gains are where you make lots of little changes every week, every month, every six months. By doing multiple small changes, they add up to a step change impact." #MarginalGains, #MarketingStrategy, #Efficiency, #GrowthHacking, #MarketingTips