More law firm business development and marketing leaders in 2024 lack confidence in their firm’s 'data maturity' than one year ago. Almost half now say they're less than 50/50 on the question — a considerable increase from under a third (31%) who were as downbeat in 2023. READ NOW: https://lnkd.in/eHegtg_z #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Briefing Legal
Book and Periodical Publishing
London , Greater London 2,087 followers
Briefing: Smarter legal business management
About us
Briefing is the only legal business management title for top-tier UK and international law firms. The brand spans magazines, conferences and micro-events, social and online media, and email marketing. Our publications and events focus exclusively on improving the work and worlds of law firm management leaders. Want to join the Briefing community? Subscribe to our publications (magazines, reports and supplements): www.briefing.co.uk/subscription/ Follow us at @Briefinglegal Got a question? Get in touch: [email protected] or [email protected]
- Website
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http://www.briefing.co.uk
External link for Briefing Legal
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- London , Greater London
- Type
- Privately Held
- Founded
- 2010
- Specialties
- B2B publishing, Conferences, Magazines, Publications, Supplements, Research and reports, Virtual events, and Events
Locations
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Primary
20 Mortlake High Street
London , Greater London SW14 8JN, GB
Updates
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Another thought-provoking and enjoyable dinner last week hosted in partnership with Fulcrum GT! Our attendees, a mix of leaders across finance and operations, discussed tech processes, operational structures, AI and more... Thank you to our guests Mike Giles of HFW, Richard Welch of Kennedys, Richard Hill of DMH Stallard LLP, Alison Powell of Bates Wells, Mark Blakemore BSc, BFP, FCA, MCIArb, MAE of Freeths, Andy Wansell of Harbottle & Lewis, Paul Bird of Shakespeare Martineau, Tony Cannon of Weil, Gotshal & Manges LLP, Paul Spooner-Lillingston of Boodle Hatfield LLP
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Deborah Fleming, marketing and business development director at Walker Morris, sees "potential in AI supporting sales enablement, spotting ‘white space’ opportunities to win more work, or crafting emails with insight about preferences and previous work from the CRM". READ NOW: https://lnkd.in/ehgfNMbB #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
How to help firm data work harder
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The top-rated challenge for MBD leaders — and theme throughout this report — is securing reliable data with which to plan, monitor performance, and make decisions (47%). A similar proportion say they’re challenged by either the availability or capability/skills of talent in their teams (44%) READ NOW: https://lnkd.in/eWy43_YG #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Clean data and key talent top BD challenges
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"Chief marketing and business development (MBD) leaders continue to contend with twin trials of budget and talent constraints. Many believe higher-quality data will unlock their teams’ ability to meet firm growth agendas — both by originating new business insights and informing enhanced client experience programmes" — says @Gemma Precott Intapp READ NOW: https://lnkd.in/eXJHSYEJ #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Improved data critical to drive growth
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Briefing Business development and marketing leaders 2024 asks them for an assessment of the overall client experience across the firm — ‘seamless’ may be the state strived for, but what does this journey look like in practice? READ NOW: https://lnkd.in/eqqTKcTm #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Transformation and tracking of the client journey
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Visibility of client service across different offices/regions, and client listening/feedback, are clearly the parts of a client journey that most law firm business development and marketing leaders pick out as top prospects for immediate process improvement — according to our annual Briefing research on the subject. READ NOW: https://lnkd.in/eqqTKcTm #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Transformation and tracking of the client journey
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More law firm business development and marketing leaders in 2024 lack confidence in their firm’s 'data maturity' than one year ago. Almost half now say they're less than 50/50 on the question — a considerable increase from under a third (31%) who were as downbeat in 2023. READ NOW: https://lnkd.in/eHegtg_z #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
A bird’s eye view of MBD in 2024
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Deborah Fleming, marketing and business development director at Walker Morris, sees "potential in AI supporting sales enablement, spotting ‘white space’ opportunities to win more work, or crafting emails with insight about preferences and previous work from the CRM". READ NOW: https://lnkd.in/ehgfNMbB #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
How to help firm data work harder
-
"Chief marketing and business development (MBD) leaders continue to contend with twin trials of budget and talent constraints. Many believe higher-quality data will unlock their teams’ ability to meet firm growth agendas — both by originating new business insights and informing enhanced client experience programmes" — says @Gemma Precott Intapp READ NOW: https://lnkd.in/eXJHSYEJ #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing
Improved data critical to drive growth