Briefing Legal

More law firm business development and marketing leaders in 2024 lack confidence in their firm’s 'data maturity' than one year ago. Almost half now say they're less than 50/50 on the question — a considerable increase from under a third (31%) who were as downbeat in 2023. READ NOW: https://lnkd.in/eHegtg_z #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

Another thought-provoking and enjoyable dinner last week hosted in partnership with Fulcrum GT! Our attendees, a mix of leaders across finance and operations, discussed tech processes, operational structures, AI and more... Thank you to our guests Mike Giles of HFW, Richard Welch of Kennedys, Richard Hill of DMH Stallard LLP, Alison Powell of Bates Wells, Mark Blakemore BSc, BFP, FCA, MCIArb, MAE of Freeths, Andy Wansell of Harbottle & Lewis, Paul Bird of Shakespeare Martineau, Tony Cannon of Weil, Gotshal & Manges LLP, Paul Spooner-Lillingston of Boodle Hatfield LLP

Deborah Fleming, marketing and business development director at Walker Morris, sees "potential in AI supporting sales enablement, spotting ‘white space’ opportunities to win more work, or crafting emails with insight about preferences and previous work from the CRM". READ NOW: https://lnkd.in/ehgfNMbB #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

The top-rated challenge for MBD leaders — and theme throughout this report — is securing reliable data with which to plan, monitor performance, and make decisions (47%). A similar proportion say they’re challenged by either the availability or capability/skills of talent in their teams (44%) READ NOW: https://lnkd.in/eWy43_YG #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

"Chief marketing and business development (MBD) leaders continue to contend with twin trials of budget and talent constraints. Many believe higher-quality data will unlock their teams’ ability to meet firm growth agendas — both by originating new business insights and informing enhanced client experience programmes" — says @Gemma Precott Intapp READ NOW: https://lnkd.in/eXJHSYEJ #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

Briefing Business development and marketing leaders 2024 asks them for an assessment of the overall client experience across the firm — ‘seamless’ may be the state strived for, but what does this journey look like in practice? READ NOW: https://lnkd.in/eqqTKcTm #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

Visibility of client service across different offices/regions, and client listening/feedback, are clearly the parts of a client journey that most law firm business development and marketing leaders pick out as top prospects for immediate process improvement — according to our annual Briefing research on the subject. READ NOW: https://lnkd.in/eqqTKcTm #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

More law firm business development and marketing leaders in 2024 lack confidence in their firm’s 'data maturity' than one year ago. Almost half now say they're less than 50/50 on the question — a considerable increase from under a third (31%) who were as downbeat in 2023. READ NOW: https://lnkd.in/eHegtg_z #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

Deborah Fleming, marketing and business development director at Walker Morris, sees "potential in AI supporting sales enablement, spotting ‘white space’ opportunities to win more work, or crafting emails with insight about preferences and previous work from the CRM". READ NOW: https://lnkd.in/ehgfNMbB #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing

"Chief marketing and business development (MBD) leaders continue to contend with twin trials of budget and talent constraints. Many believe higher-quality data will unlock their teams’ ability to meet firm growth agendas — both by originating new business insights and informing enhanced client experience programmes" — says @Gemma Precott Intapp READ NOW: https://lnkd.in/eXJHSYEJ #lawfirm #legalbusiness #legalmarket #marketingandBD #legalmarketing #lawfirmmarketing