For the ninth consecutive year, Viettel Group is the most valuable #Vietnamese brand, according to Brand Finance’s Vietnam 100 2024 report. With a slight increase of 0.2% in brand value to USD8.9 billion, Viettel Group has an impressive lead compared to the other brands ranked. In second place is Vinamilk, having recorded an increase in brand value of 11% to USD2.6 billion, having the most brand value growth of the top three. Following closely behind in third is VNPT Group, with a slight brand value decline of 3% to USD 2.6 billion. Vietnam 100 2024 Report:
Brand Finance
Business Consulting and Services
The world's leading independent brand valuation consultancy.
About us
Brand Finance Plc is the world’s leading independent brand valuation consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. Brand Finance's services support a variety of business needs: • Technical valuations for accounting, tax and legal purposes • Valuations in support of commercial transactions (acquisitions, divestments, licensing and joint ventures) involving different forms of intellectual property • Valuations as part of a wider mandate to deliver value-based marketing strategy and tracking, thereby bridging the gap between marketing and finance. Our clients include international brand owners, tax authorities, Intellectual Property (IP) lawyers, marketers, and investment banks. Our work is frequently peer-reviewed by the big four audit practices and our reports have also been accepted by various regulatory bodies, including the UK Takeover Panel. Brand Finance is headquartered in London and has a network of international offices in over 20 countries worldwide.
- Website
-
http://www.brandfinance.com
External link for Brand Finance
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1996
- Specialties
- Brand Valuation, Brand Analysis, Brand Strategy, and Brand Transactions
Locations
-
Primary
3 Birchin Lane
London, EC3V 9BW, GB
Employees at Brand Finance
Updates
-
“There’s a stupid way to invest in the Olympics and there’s a smart way.” John Davis breaks down the alchemy of sport for corporate and nation brands at the Brand Exchange, where marketing and branding executives gather to discuss industry issues that matter. Today’s event launches the Brand Finance Journal: Olympics— a comprehensive analysis the business of brands at the Olympic Games.
-
-
8 of #Argentina's top 10 most valuable #brands have maintained their positions in the #Argentina 10 2024 ranking, highlighting the resilience of the country's leading companies despite ongoing economic challenges. Retail giant Mercado Libre holds firm as Argentina’s most valuable and strongest brand. Globant and YPF continue to rank 2nd and 3rd respectively, with all three seeing growth in brand value. However, progress slows further down the list, with banking brands facing a difficult macroeconomic environment. Galicia Bank and Banco Macro retain 4th and 5th positions, despite a decline in brand value. Telecoms brand @Flow makes its debut in the 2024 ranking and secures a strong 8th rank for brand strength. @YPF, a cornerstone of Argentina's economy for decades, emerges as the country’s fastest-growing brand. Argentina 10 2024 report: https://lnkd.in/eGYGCjgw
-
-
BREAKING: Brand Finance values the #Olympics brand at $11.4 billion, a 37% surge in value from the delayed Tokyo 2020 games. Given that the Olympics are a sports brand powerhouse second only to the National Football League (NFL), how can sponsors, nation brands, and host cities fully capitalise on the opportunity? Our new edition of the Brand Finance Olympics Journal reveals how we valued the Olympics brand and is packed with insights on all things Olympics, from #sustainability to #sponsorships to #scandals. It also contains exclusive data and advice for brands across sectors, with an in-depth analysis of which sponsorships are most effective, how brands can ensure return on their Olympic investments, and what deals drive the value of the Olympics brand. Olympics Journal 2024 - https://lnkd.in/gZKnhV6g #Paris2024 #Olympics
-
-
Employer branding is more crucial than ever in today’s job market. Catch Alex Haigh, Managing Director of Brand Finance Asia Pacific, in an in-depth conversation on BFM 89.9 - The Business Station, discussing the trends and strategies behind Malaysia’s leading employers. A must-listen for everyone in #HR, from recruiters to employee retention policymakers. Listen here: https://lnkd.in/dkEXa47Y #EmployerBranding #CareerGrowth #Podcast
-
-
The NVIDIA brand value is USD 44.5 billion after a 163% surge, making the #AI giant the #fastest #growing #tech brand in 2024. The brand climbed 19 ranks in the annual Brand Finance rankings to become the 10th most valuable tech brand in the world. Brand Finance’s brand tracking data reveals that NVIDIA is perceived as highly innovative and its familiarity, consideration and recommendation levels are increasing. This is driving a rise in NVIDIA’s brand strength, now scored above 80 with a rating of AAA-. Microsoft (brand value up 78% to USD340.4 billion) has the second-biggest brand value growth, followed by Apple (brand value up 74% to USD 516.6 billion) Tech 100 2024 - https://lnkd.in/gxT38sbj
-
-
Valio leads as the #fastest #growing #dairy #brand ranked in 2024, with a notable increase of 31%. Almarai - المراعي and Amul (GCMMF) follow at the second and third placement respectively, reflecting the dynamic nature of the dairy sector with an increase of 16% and 11% to their brand value this year. Food & Drink 2024: https://lnkd.in/eC5rHcCr
-
-
The Most Valuable #Tech #brands of 2024 are in! Brand Finance's Tech 100 report unveils the top players dominating the industry, and CNN en Español gives you the inside scoop on the top 5. Watch the video to discover which companies are leading the way across the sector. Watch the full video here https://lnkd.in/gaJhiUA2 Read the full report here https://lnkd.in/gd88rD9a
-
-
Is it time for sports clubs to setup their own #esports teams to compete against one another? According to Brand Finance data, there is a strong argument to support this question in the #MiddleEast, #Asia and #SouthAmerica. #SaudiArabians are the most enthusiastic, with over a third of respondents (34%) stating that it’s an excellent idea and that clubs should do it. This isn’t too surprising considering the country hosted the inaugural #EsportsWorldCup Esports World Cup Foundation and have secured the rights to host the Olympic Esports Games for the next 12 years. Respondents from #Brazil (32%), the #UAE (29%), #India (28%) and #China (27%) also feel strongly about the idea and would like to see traditional sports teams embrace the growth of esports. However, the #US and #European nations researched are not as convinced, with an average of just 11% in favour across these markets. Would you like to see it happen? This data is an analysis of Brand Finance's latest #sports research study, which collected insights into fans’ perceptions of multiple sports, leagues, competitions and clubs, and their respective engagement patterns. The study surveyed 13,000 fans across 12 markets and 18 different sports.
-
-
Changyu holds the highest Brand Strength Index (BSI) score among wine and #champagne #brands, despite a 1.8-point drop to a BSI score of 81.5 out of 100. Brand Finance's research, focused on Changyu's primary market in #China, found it excelled in familiarity and consideration. However, the research also revealed a decline in stakeholders’ perceptions of Changyu’s price premium. Champagne & Wine 10 - https://lnkd.in/g_CtRcKe
-