Brainlabs reposted this
Measurement in B2B can be incredibly complex. Here are three tips to keep top of mind when running a B2B campaign, from our expert panel at #CannesLions: 1. Target the right audience 🎯 2. Put the right content in front of your audience 📖 3. Measure 📏 Sunil Naryani, Chief Product Officer, Media, dentsu APAC; Divya Gururaj, Global Chief Client Officer, Brainlabs and Gina Kleiner, Director of Product Marketing, LinkedIn: https://lnkd.in/dbsa2bRU