Born Ugly

On Monday night we attended the Curry Forever Gala Dinner, we celebrated the rich heritage of curry and launched a movement to protect its future! 🎉 It was wonderful to be surrounded by brilliant businesses and fantastic people. We are proud to have created the brand Identity behind this initiative. From preserving curry culture to supporting restaurants, we’re on a mission to ensure curry is here to stay for generations to come. 💫 Let's keep the spice alive! 🌶️ #CurryForever #SaveCurry #CurryCulture #BornUgly #WorldCurryFestival

We're excited to be featured in The Grocer latest Creative Challenge for next-gen dairy packaging! 🎉 At Born Ugly, we pride ourselves on crafting bold and innovative designs, and this feature highlights our commitment to disrupting the traditional with fresh, exciting concepts. From snackable cheese cubes, to No whey, cheese protein bars the article looks to the future of dairy branding and products. Check out the article to see how we're pushing the boundaries of packaging design.👇 #PackagingDesign #DairyIndustry #Sustainability #BornUgly #BrandInnovation"

Last week we were lucky enough to head to Copenhagen - the home of Carlsberg - to celebrate our refreshing partnership with Carlsberg global power brand Somersby and attend the launch of their first global collaboration with floral artist Joe Horner!💐 Credit for the collaboration to Brandheroes.com and our friends at Live & Breathe Thank you to our Somersby friends Sam Liggett, Steffen Kreß, Sofia Frandsen, Milan Shah, and Anna Katrine Drumm-Hakim! It was inspiring to see the brand starting to come to life in the real world!

 🚀 Exciting News! 🚀 We are thrilled to welcome Neil Lockwood to the Born Ugly team as our new Chief Growth Officer! 🎉 Neil brings a wealth of experience in digital transformation, brand strategy, and business growth. His passion for impactful, creative work aligns perfectly with our vision and mission. As we continue to innovate and expand, Neil's leadership will be invaluable. Read the full announcement to learn more about Neil's journey and how he plans to drive Born Ugly's growth and creativity. Join us in celebrating this new chapter! 🎨 💫 #Leadership #Growth #Innovation #BornUgly #NewBeginnings

Elon Musk's latest move against major advertisers like Unilever and Mars has sparked intense debate across the industry. As Wander Bruijel, our CSO at Born Ugly, points out in this article, Musk's belligerent approach reveals more about his business style than a coherent strategy. ⚖ Is this a case of 4D chess, or just another reactive legal spat? Dive into the full The Grocer article below.  #Advertising #BrandStrategy #ElonMusk #BornUgly

🚀 Take a trip back in time to 70s! Our Creative Director, Rob Skelly, shares his expert insights on the best rebrands of the decade in his latest article featured in Creative Bloq. 🌟 Discover the iconic transformations that defined an era and continue to inspire us today. 👉 Allow yourself some nostalgia and read below: #Rebranding #DesignHistory #CreativeBloq #1970s #Innovation #Marketing #DesignInspiration

From Receptionist to CEO of Born Ugly: The Power of Curiosity and Courage "Curiosity is where creativity comes from. It’s essential to keep that childlike curiosity alive as you grow in your career." Listen to our CEO, Sarah Dear, on the The Heald Approach Podcast, where she shares her insights on her journey to leadership in the creative industry.🌟 👉Tune in now to hear Sarah’s story and vision! 🔗 Link in the comments #Leadership #BornUgly #Healdapproach #Podcast #Innovation #CompanyCulture #Inspiration (edited)

🔍 Discover insights from our Chief Strategy Officer, Wander Bruijel, in his latest feature on WARC! 🌟 Dive into his thought-provoking article on "Rekindling the Purpose of Brand" and learn how brands can realign with their core values to thrive in today's dynamic market. 📖 Don't miss out on Wander's perspective – read the full article below! #BrandStrategy #PurposeDriven #MarketingInsights #Leadership #WARC #BrandPurpose

📈💡 Performance marketing might drive short-term gains, but what are the hidden costs? In his latest article for The Media Leader UK, our senior partner, Wander Bruijel, explores the pitfalls of focusing too much on immediate revenue at the expense of long-term brand growth. Discover why balancing performance marketing with brand-building is crucial for sustainable success. 👉 Don't miss this insightful read! #MarketingStrategy #BrandBuilding #PerformanceMarketing #LongTermSuccess #TheMediaLeader

🍅Heinz: The icon that everyone wants a taste of 💬 Our Creative Director Rob Skelly spoke to Creative Moment about the secret to Heinz's unparalleled brand loyalty. 🤝 Discover the secret, Read more below ⬇ #Brand #bornugly #hastobeheinz #insight