Boardroom Advisors: Part-Time CEOs MDs NEDs for Scale-Ups and SME's.

Scaling Up Your Sales and Marketing Part3: Your Sales Team Your sales team is crucial to making sure your marketing leads are converted into paying customers. Your sales strategy should include how you’ll get the best from your sales department. Just like how understanding your customer helps you sell to them, understanding your team helps you get sales too. Learn when to reward and what you need to consider in your planning in part 3 of this scaling up your sales and marketing series. #sales #management #strategy

The Advantages of Diversifying Your Business—And How to Do It Why adopt a diversification strategy? Diversification aids long-term growth, risk mitigation, and overall sustainability. Main Takeaways: 1. Leverage New Markets: Discover why vertical growth has its limits and how diversification into new markets stimulates sustainable growth. Learn from industry giants like Meta, Google, and Amazon on achieving cross-vertical growth for long-term success. 2. Treat Ventures as Investments: Gain insights into treating new business lines like investment projects. Learn the importance of having actionable hypotheses, a dedicated budget, and a defined runway. Explore when it's crucial to make the tough decision to pivot or move on from a project. 3. Synergistic Opportunities: Understand the two types of diversification—synergistic and experimental. Explore the merits of looking for related verticals to ensure security and expansion. Learn from examples like Facebook's acquisition of Instagram and Disney's strategic moves in related industries. 4. Strategic Focus: Recognise the delicate balance between intentional diversification and distracting experimentation. Learn how great entrepreneurs maintain focus on ventures without spreading too thin. Discover the importance of surrounding yourself with competent individuals to evaluate and execute new ideas. #BusinessGrowth #DiversificationStrategy #EntrepreneurshipInsights

How Business Leaders Can Take Control of Their Business With Data This article delves into the critical role of vertical integration in harnessing data insights effectively. Key takeaways: 1. Quality over quantity: While businesses have access to vast amounts of data, the real challenge lies in ensuring its quality and coherence across various tech stacks. 2. Vertical integration: Inspired by Tesla's model, vertical integration streamlines operations and offers businesses greater efficiency and control over their data, leading to more informed decision-making. 3. Holistic insights: By adopting a vertically integrated approach to data, leaders gain a comprehensive view of their business, enabling them to uncover hidden patterns and make strategic decisions with confidence. Don't let fragmented data blindfold you. Embrace vertical integration to gain clarity and steer your business towards success. #DataInsights #VerticalIntegration #BusinessLeadership

Are your board meetings drifting off course? Join BoardPro's upcoming webinar to master the art of setting a strategic board agenda. Learn how to keep your board focused on what truly matters, with expert insights from governance professionals Steven Bowman (Director, Conscious Governance), John Courtney (CEO, Boardroom Advisors), and Margot Foster (Founder, The Boardroom School). You'll walk away with practical tips to make your meetings more effective and a guide to help you create a strategic agenda that drives your organisation forward. Don't miss this opportunity to streamline your board processes. #BoardGovernance #StrategicPlanning #Leadership #BoardMeetings

5 Things I Wish Someone Told Me Before I Became CEO of Boardroom Advisors. John was interviewed by Authority Magazine as part of their Meet the Disruptors Series as the Boardroom Advisors' certainly shakes up the industry. This is a video recording of John's response to one particular question. From “More businesses go bust through lack of cash flow than lack of profit” to "Better to have a hole in your team than an a**hole than your team”... see what other suggestions John had to share. #disruption #parttimedirectors #growth

5 Guest-Posting Tips to Help You Rank Higher on Search Engines Struggling to crack the SEO code? Guest posting does work well to help improve your website's search engine ranking. Make sure you do it well by following these tips 1️⃣ Topic Triumph: Craft killer topics by diving deep into your target website's niche. Find the gaps, pitch fresh ideas, and secure that coveted "yes"! 2️⃣ Expert Elevation: Rise above the noise! Position yourself as the go-to expert in your outreach. Prove your worth, and watch those backlinks roll in! 3️⃣ Collaboration Magic: One link per post? Not anymore! Partner up with fellow guest bloggers for a backlink bonanza. It's a win-win game! 4️⃣ Quality Matters: Don't be a guest post ghost. Create compelling content that stands out. Long-form, expert quotes, and visuals – make your mark! 5️⃣ Sweeten the Deal: Facing a guest post no-go? Offer something sweet – social media shoutouts, future backlinks, or a content exchange. Maximise value! #SEOStrategy #GuestPosting #SearchEngineRanking

10 Branding Goals for Any Business to Set Check out these 10 essential goals for any business. From building awareness to fostering customer loyalty and advocacy, this guide provides actionable insights to elevate your brand in today's competitive landscape. Some of the key takeaways: 1. Awareness: Establish a strong presence in the market and make your brand easily recognisable to your target audience. 2. Visibility: Ensure your brand is seen in the right places where your audience spends time, both online and offline. 3. Recognition: Develop a consistent brand image across all touchpoints to facilitate easy identification by consumers. 4. Engagement: Foster two-way communication with your audience through meaningful interactions and valuable content. 5. Loyalty: Cultivate emotional connections with customers to encourage repeat business and positive word-of-mouth. Investing in these branding goals can propel your business towards greater visibility, customer loyalty, and market differentiation. #Branding #MarketingStrategy

Securing Investment: Mastering Market Knowledge 📊 In your pitch, ease investor concerns by showcasing your grasp of the marketplace: 1️⃣ Identify the market gap you fill. 2️⃣ Solve an existing problem convincingly. 3️⃣ Or introduce a new problem you can address. Beat competition with a solid plan. Detail your market position, growth strategy, and future markets. Align your pitch with action. Know the marketplace as well as your product. Investor confidence starts with understanding your market. 🌐 #InvestmentPitch #MarketKnowhow #BusinessGrowth

Marketing Strategy Guide: How To Build Trust A customer is less likely to buy from someone they don’t trust. Considering how you'll build trust is an important part of your marketing strategy. From how to borrow trust, to what you need to remember to keep it, read about how your brand can build its trust in the eyes of the public. #marketing #strategy #business

Your business strategy is key to your scale-up growth, so it’s essential to prioritise and get it right. See how a Part-time Strategy Director could support you with: 1. Nailing the process 2. Creating resilient strategies 3. Keeping on track #strategy #business #growth