Bloom & Wild

Yesterday marked the most common birthday in the UK. With 71% of parents saying that they receive the most love and support straight after birth, that means that lots of new baby gifts will be sent in late September! But 48% of primary caregivers feel loneliness set in between one and three months after birth - which normally coincides with when partners return to work. 70% of new parents said that connecting with friends and family helped when they felt lonely. So, with our Better Late Delivery, we’re encouraging people to think about when their care would mean the most. And we've created a special collection of gifts for new parents with the option to pre-order weeks or months ahead. Thanks to our agency partners on this campaign The Or and Earnies. Sources: We surveyed 1027 parents of young children in August 2024. September 26th is the most common birthday in the UK, which falls 39 weeks and two days after Christmas day: https://www.ons.gov.uk

Flowers shouldn’t cost the earth. So we’ve started designing ours to a carbon budget to reduce our carbon emissions - keeping us on track with our net zero commitments. In an industry-first, we’ve gone to obsessive levels of detail to map the carbon footprint of each individual stem we use. Using this data, our floral designers cleverly create arrangements that meet (or beat) the budget. While still achieving the same beautiful aesthetic we are known and loved for. This is helping us reduce our bouquet emissions by 7% year on year (and every year after) and race closer to our ultimate goal to reach net zero. Read our net zero report here:

A huge welcome to our new (and first ever) Chief Financial Officer, Dominique Highfield, who joins the team today! Dominique joins at an exciting time for the company, as we accelerate our ambitious plans to become a leading gifting destination across Europe with our range of flowers, plants and new gifting categories. Hiring a CFO is an important step in this journey. And Dominique brings experience from executive level finance and operational management roles with leading technology and consumer facing businesses including Amazon, Purplebricks, Sainsburys and Pentland Brands. Welcome Dominique!

We’ve won a Marie Claire sustainability award! Marie Claire has announced us as a winner in the Homes & Lifestyle category. We’re committed to making long-term positive change for our community, and the world around us. And this year has marked a huge step forward in our sustainability efforts, as we’ve: 💚 become a certified B Corp 🌻 launched our Lovely Leftovers Bouquet to minimise waste even more 🌱 welcomed back our organic bouquet for the second year running 💐 started designing our bouquets to a carbon budget to reduce our emissions 7% every year in line with meeting our Net Zero commitments And while there’s more we want to accomplish, we’re really proud of all we’ve achieved so far. Read more about all the winners in our category here: https://lnkd.in/e7t9w5uX #marieclairesustainabilityawards #sustainability #bcorp

🌱 It's organic September🌱 And, good news! Our '100% Organic Flowers' bouquet (certified organic by Soil Association) is around throughout September, for the last few weeks we have left of summer. Growing flowers organically comes with many challenges. Like managing soil fertility, and controlling weeds, pests and disease without synthetic fertilisers or crop protection products. And that's why we are super proud that these blooms have been lovingly grown and hand-harvested on the organic Pool Hullock Farm in Hereford, without chemicals, pesticides, heated greenhouses, or air miles. Sibbe Krol, our Director of Sustainability says: "Our organic growers really work together with nature. By rotating crops, growing a very diverse mix of flowers and other plants, and anticipating the seasons they manage to create a biodiverse system where natural processes and endemic insects help to protect the flowers and make them thrive. It is a lot of hard work, but the results are beautiful." #OrganicSeptember #organicmonth #organicflowers #organic

We told you we'd come back and let you know how our team have used their summer Fridays. And today is the last one of the year! Here's what they've been up to: ☕ "I'm finally meeting a friend for a long overdue coffee - we’ve not caught up since 2018 😌" 🍾 "My best friend has just bought her first flat so I'm going with her to pick up the keys, set up an indoor picnic and have some champagne on the floor" 🎾 "I’m playing tennis today. I’ll most likely be beaten by my daughter 😬 " 🌈 "I'm travelling down to Brighton for Pride this weekend" 🏊♀️ "I'm going for an open water dip in the West Reservoir in Hackney" ⛺ "We are going to beat the traffic as we're camping in the New Forest this weekend" ☀ "I've got a reformer pilates class and then a picnic in the park" 🚲 "I used my longer weekend to do a bit of bike-packing along the South Downs Way"

We’re big fans of sending a gift as a way to care wildly. The positive vibes are two-way too. Several studies have shown that spending money on someone else promotes happiness. We call that a win-win. But what else do we feel — and do — when it comes to gifting? How many of us buy something for someone because we feel we have to? Who’s the most likely to spend more on presents, men or women? Are we a nation of gift recipients too polite to say how we really feel when we undo that wrapping? Which region is the most likely to look for a deal when they buy a gift? And do people prefer to say “congratulations” with a box of chocolates or something a little more alcoholic? We surveyed people across the UK to find out the latest gifting trends. Spoiler: It looks like we all approach the art of gift giving very differently! Read more here: https://lnkd.in/evYV3Gh5

Back in May we shared that we were partnering with The Female Company GmbH in Germany on two special edition bundles for Mother's Day - featuring our beautiful Sunniva and Jo bouquets along with premium greeting cards specially designed by The Female Company. Every purchase donated to our charity partner Deutscher Frauenring e.V., a charity that works on the realisation of women's rights, equal opportunities and the equal recognition of women. And we're thrilled to have raised €1,000 with the support of our wonderful customers!

We all need a bit a me time. Even when we're in the office. And so we opened our wellbeing rooms in our London, Amsterdam, Nuneaton and Amstelveen locations. Because we want to make sure that every member of our team can come to work and know they are appreciated and supported. These rooms are designed to aid a moment of calm and privacy. Whether that's for breastfeeding. For prayer. To have a breather before a big presentation. Or to take a personal call. Our team can close the door and take all the time they need.

We recently hosted our summer party to celebrate everyone's hard work (and the sun finally showing up). Our summer event is a moment to connect face-to-face for our team and it was wonderful to celebrate all together. Thank you for having us 100 Barrington! And an extra special thanks to our People Experience team and everyone on the event committee for creating a beautiful evening, full of sunshine, laughter and good vibes. We’re looking forward to our winter event already!