Bite Back

Here’s the sign you’ve been waiting for… 👀 Our young people are acting NOW to create a better world, but we need big food to step up to protect the health of a generation (and our planet)! It’s time to BITE BACK 💪

Here’s the sign you’ve been waiting for… 👀 Our young people are acting NOW to create a better world, but we need big food to step up to protect the health of a generation (and our planet)! It’s time to BITE BACK 💪

Nearly a third of children aged 2-15 in the UK are at a higher risk of developing illnesses like type 2 diabetes & heart disease in their futures, and poor diets drive one in five deaths globally. Across the world, the food & drink industry plays a crucial role in shaping what we eat and we need them to produce and market healthier products. It's also vital we can measure their progress, which is why we support Access to Nutrition Initiative's new initiative asking businesses to use evidence-based nutrient profiling models to publish data on their healthier sales.

BITE BACK IN THE NEWS 🥳📣 Our CEO James Toop was featured in a Guardian article along with the Obesity Health Alliance, responding to an announcement made by public health minister, Andrew Gwynne, in the Commons yesterday. The minister declared that junk food ads on TV before 9pm and paid-for online ads will be BANNED, with measures coming into force from 1 October 2025! 🚫📺💻 🗣️“These restrictions will help shield children from exposure to unhealthy food and drink advertising, which research shows significantly shapes their relationship with food. We know that the more junk food ads you see, the more unhealthy food you’re likely to consume. Restricting these ads will protect more young people from falling into this trap,” James explained. This is a HUGE step forward in protecting the health of our generation! 💪🌟 Read the full article here! 👉 https://bit.ly/3B0CXQS

Positive news alert! 📣🥳 Health minister Andrew Gwynne has today announced that the government will introduce a total ban on paid-for online advertising for junk food and a 9pm watershed on TV. These new restrictions will help shield young people from exposure to unhealthy food and drink advertising, which research shows significantly impacts their health. We’ve been campaigning for five years to see real action on this issue, so today is a BIG DAY for change 💪

Action to stop the spread of unhealthy food outlets near schools is a vital first step to improve child health and tackle health inequalities between our richest and poorest communities. This is why we signed this Obesity Health Alliance's open letter to the Prime Minister 👉 https://bit.ly/4eiAobh #PowerToPlaces

HITTING THE HEADLINES 🤩📣 In case you missed it, our CEO James Toop was featured in a Guardian article along with fellow health charities like British Heart Foundation and The Food and Drink Federation, calling for bold measures to be taken to improve health, by putting hard-hitting labels on food products. 🗣️“Food packaging is incredibly deceptive, so we also need to ensure businesses use clear, front-of-pack labels and are not allowed to plaster unhealthy products with misleading health and nutrition claims.” Read the full article here. 👉 https://bit.ly/4dVpE2T

This comment on one of our social posts gave us goosebumps! 🤩 From the halls of Westminster to the global stage, our young activists are showing they're the leaders of TODAY. 😤 With unmatched energy, resilience, and passion, they're inspiring a whole generation. Are you feeling the chills too? 👀

A LOT can happen in one summer…and we’ve been busy bees at Bite Back! 🐝✨ Here’s what we’ve been up to… ✨Meeting THE Michelle Obama, First Lady of the United States 📣 Molly & Dev speaking in front of CEOs from the world’s largest food companies in Chicago 💪 Powered through GCSEs, A-Levels, and graduations 😎 Added BUCKET HATS to our merch line for our activists 🤩 20 of our activists were first time voters in the General Election 💯 With your help, sent hundreds of emails to MPs across the country, from London to Leeds, asking to meet with us 😍 Launched our MASSIVE billboard campaign that turned heads across the country and landed us media coverage in The Guardian, Evening Standard and industry titles ⭐️ Invited as VIP guests to an immersive exhibition in Manchester exploring the behind the scenes of a fast-food empire Know what’s even better? We’re not stopping any time soon! 💪

PSA: New season alert! Did anyone else blink and suddenly it's autumn?🍂🍁 Summer may be over, BUT we’re keeping the energy alive. 🤩 We’re gearing up to bite back bigger and better than ever—stay tuned! 👀 Don’t miss out on the action, join our movement today, link in bio 👉 https://bb2030.co/brpr