How can creators and brands build better partnerships? What do creators wish brands knew about their processes? And how can brands ensure creators have a voice at the table? Our global CMO Becky Owen, joined these creators and influencer experts at Cannes Lions International Festival of Creativity to break it all down: - Jamie Gutfreund, Creator Economy Strategist, Creator Vision - Julie Bogaert, Head of Talent Partnerships EMEA, Snap Inc. - Victoire Binet (MSc), Global Head of Digital Marketing and Brand Engagement Director, Pepsi Lipton - Alanna Doherty, Creator - Nikki Lilly, Creator and Presenter Get the scoop on the entire creative process—from concept to execution—plus how marketers pitch creator campaigns to internal stakeholders and navigate strategic business considerations for brands and creators. Watch the full Exchange Series discussion on #YouTube: https://lnkd.in/e-XfwmTr #CannesLions #CreatorEconomy #CreatorEra
Billion Dollar Boy
Advertising Services
London, England 17,906 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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TV is out, #TikTok is in. For the first time, online news consumption has overtaken TV in the UK and US. In this edition of Billion Dollar Influence, we explore how #creators are becoming newsmakers, blending headlines with pop culture for bite-sized consumption, and shaking up the media landscape. Plus, aliens are taking over social feeds, Nutter Butter’s TikTok is going nuts, and MrBeast, Logan Paul, and KSI team up for something big.
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Creator marketing is here to stay but what does ‘doing it well’ mean for different brands? Our CMO, Becky Owen, will explore creators and effectiveness at the IPA (Institute of Practitioners in Advertising) #EffectivenessConference this month. Join Becky, along with Skin + Me founder James Mishreki and Ogilvy UK's head of influence Imogen Coles, as they discuss how brands can equip themselves with the knowledge needed to navigate marketing effectiveness and improve business performance. Get your ticket here: https://lnkd.in/e2XaTkvF #Effectiveness #CreatorMarketing
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After celebrating ten years this year, BDB is continuing to capitalize on the rapidly expanding creator economy by further strengthening our US operations. We’re excited to officially welcome Cait Marron to our growing US team as Senior Vice President of Creative Strategy, bringing 15 years of agency experience to lead our strategy, design and creative functions stateside. “We’re thrilled to have Cait on board to enhance our ability to deliver high-quality creative and strategy that drives effectiveness across large-scale creator campaigns. She’s known for being a supportive leader that builds dynamic teams and fosters a working environment that’s both collaborative and pushes the boundaries of what influencer marketing can achieve,” says Edward East, group CEO and co-founder of BDB. Catch the news in ADWEEK’s Revolving Door column (link in comments) and join us in welcoming our newest team addition. #InfluencerMarketing #CreatorEconomy
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Billion Dollar Boy reposted this
#Influencer management is evolving as the #creatoreconomy grows — and agencies are evolving with it. Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One way they are differentiating themselves from traditional agencies or talent management agencies is through technology, partnerships and a more holistic approach to working with influencers. #influencermarketing In this piece by Antoinette S., we speak to Curtis Morton of Socially Powerful, Saad Aslam of Genflow, and Meredith Webber of Billion Dollar Boy.
Influencer agencies expand into talent management to reach more creators
digiday.com
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#LiptonIceTea has once again proven its ability to master TikTok's fast-paced ecosystem by swiftly tapping into a local trending moment. Here’s how. When our social trend experts noticed users changing their profile pictures to alien avatars, we knew Lipton Ice Tea Netherlands had to quickly jump on this emerging trend with playful content that resonated. The key to success? Instead of simply observing what other brands do, our local social experts stay immersed in TikTok user behaviour, taking calculated risks to ride the wave of trends before they go mainstream. This micro-trend perfectly aligns with Lipton Ice Tea’s goal of creating engaging and surprising content. The content taps into the broader “brainrot” phenomenon that embraces humor and highlights the essence of TikTok. By being one of the first brands to embrace the #trend, alongside Adidas, Lipton hit the sweet spot. The results speak for themselves: more than 7.5 million organic views (and counting) and a 15% engagement rate. – Daphne van der Oord, Paul Resch. Julie van Wassenaer, Floor Praalder, Annemijn Jordaan, Thomas Klutz. Maya Atallah, Saya Kalantarpour, Victoire Binet (MSc), Galina Ryazanova , Aruj Nawaz.
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Billion Dollar Boy reposted this
👾 Companion Now Supports Twitch Campaigns! In recent years, brands have increasingly turned to Twitch influencers for authentic, real-time engagement. What started as a platform for gamers has evolved into a hub for diverse creators—spanning lifestyle, fitness, music, and more. As a result, Twitch is now a must for brands looking to connect with younger, highly engaged audiences. 🔥 Key Twitch Stats: • 240M+ unique visitors every month. • Over 1.5 billion hours of watched content generated monthly in 2023. • 51,000+ streamers actively involved in sponsored campaigns. • The average user spends 95 minutes per day on the platform. • 78% of Twitch users want more brand-sponsored live events. With Companion’s latest Twitch integration, you can: • Track live streams automatically. • Access custom dashboards for real-time analytics. • Generate instant reports post-campaign. EA Sports is already tracking their Twitch campaigns with Companion. If you too are ready to try it out, sign up today and use Companion for free for 14 days and see how easy it is to manage Twitch campaigns with Companion’s AI-powered tools. 👉 Read more on our blog and start your free trial today! https://lnkd.in/eR-C6K-u #TwitchMarketing #InfluencerMarketing #TwitchInfluencers #LiveStreamMarketing
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We love helping brands shape their legacy. Recently, Rimmel (Coty) revealed its largest global rebrand in its 190-year history, evolving its iconic tagline to 'Live YOUR London Look'. This new message encourages consumers to step away from the ring light and into the vibrant world outside the bathroom mirror. To kick off the campaign, we challenged creators worldwide to take us on a tour of their city hotspots, sharing how they live life on the go, armed with their make-up bags, and capturing their real-life beauty touch-ups. Think parking cameras, CCTV, and self-checkout cameras with slick media edits to match. The campaign climaxed at a global launch event with Maya Jama, featuring artists Kenya Grace, Nia Archives, Amie Blu and creator crew member Billie Jean. Influencers captured the energy on screen and tested the products live at the product discovery stations. See how Alea O'Shea brought lived beauty to life.👇 Watch this space for more real-life, lived beauty content. A special thank you to Rimmel for trusting us to bring lived beauty to life. – Aiden Barefoot, Alex Williamson 🤺, Allegra Lovell, Anjali Naran, Elisheba Akalawu, Kendall Morrow, Luisa Orlandi, Olivia White, Piet Southey, Rowland Smith, Sofia Dench. Janine Fernandes, Davina Kumal, Christina Madsen, Georgia Simpson, Charlotte Bailly Lloyd, Alessandro Rigato, and Kristina Williams. #Rimmel #LiveYourLondonLook #BeautyLiveFrom #InfluencerMarketing #Beauty
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Want to make your influencer gifting stand out? Discover insights from our research of more than 500 creators on how thoughtful, personalized gifts and strong follow-up engagement can turn influencers into loyal advocates. Our Account Director, Tatum Greig, shares her tips on how brands can boost their gifting strategy this holiday season.
Influencer Gifting Unwrapped
Billion Dollar Boy on LinkedIn
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We couldn’t be prouder of our account manager, Faith Lorainey, for being named one of Campaign UK’s Faces to Watch 2024. 🔥 Since joining BDB, Faith has crushed it, managing creator campaigns for some of our largest clients, including PepsiCo, LVMH and Unilever. Not only that but as a founding member of our innovation unit, Muse, she has led trailblazing generative AI creator campaigns for iconic brands like Versace and Loewe. Her passion, drive, and commitment to always go above and beyond are what truly set her apart. Read the full interview in the comments. #advertising #adland #marketing #risingstar