From Girl Math to My Roman Empire, trends keep cycling in and out of the zeitgeist, prompting creators and audiences to remix their versions - but how about brands? We’ve partnered with TikTok to bring you a comprehensive guide on how to effectively participate in trend-centric marketing. The guide explores how brands can leverage trending content on TikTok to grow community, brand love and sales. Here’s what we’ll cover: -Understanding trend-centric marketing and trend lifecycles -Creating the ideal brand response and activating it with agility -Frameworks for successful trend activation -Agency and creator collaboration best practices -Case studies and perspectives from brands, industry experts and creators like creators Megha Singh, Adi Madiraju and #DoveMenCare Like Sabrina Carpenter said (kind of), Please Please Please download the guide from the link below. https://lnkd.in/gdkQuEir #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
Billion Dollar Boy
Advertising Services
London, England 16,333 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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As community-led trends continue to dominate social feeds, we conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they're leveraging creators for trend-driven content, and whether these efforts are resonating with consumers. The results from more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, suggest that leveraging trend-based content can help brands drive greater impact from their creator partnerships. See below for our key findings and be sure to download our trend-centric marketing guide, created in collaboration with TikTok. The link can be found in the comments. #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
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It's time to vote! We have secured three shortlists at the bCreator™ awards: - Influencer Marketing Agency of the Year - Gaming Creator Campaign of the Year: Candy Crush All Stars (King) - Fashion Creator Marketing Campaign of the Year: Meta x Loewe Squeeze Bag Public voting is now open. It would mean so much to us if you could take a moment to vote for us via this link ➡️ https://lnkd.in/eFedFFss #InfluencerMarketing #Creators #BCAs #bCreatorAwards
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📈 Did you know that three-quarters of marketers are ramping up their trend-based social media content this year, according to our new research. Currently, one in five social media posts are already dedicated to trend-based content. With even more brands and creators planning to get in on the action, trend-hijacking will become more common and more competitive. But it's not without its challenges. Marketers have to navigate trends that fade fast, slow legal and internal approval processes, and find a spin on trends that feels true to the brand. The good news? With the right strategies, structures and trusted creator partners, brands can deliver better quality trend-based content quicker. Curious about how marketers can get it right? Check out Marketing Week's article linked below. #InfluencerMarketing #CreatorEconomy #Trends
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The past six months have been a rollercoaster: 🎉 We celebrated a decade in business as BDB turned 10. 🤖 MUSE, our in-house innovation unit, launched groundbreaking research on Gen AI in the creator economy, debuting it at an immersive event at Frameless. 📈 We went live with FiveTwoNine, a global platform supporting creator entrepreneurs, along with our flagship space in London. 🩶 We won Silver for Social Media Agency at the Global Campaign Agency of the Year awards. 👥 We became one of the first influencer agencies to be awarded the IPA (Institute of Practitioners in Advertising) People First Promise. ✅ We launched a guide on trend-centric marketing in partnership with TikTok. 📰 The BDB team and their expertise were featured in media, including Financial Times, The Associated Press, Rolling Stone, The Washington Post Post, Vogue Business, The Guardian, and The Wall Street Journal. 📈Delivered 161 campaigns for our clients and partnered with over 1,000 influencers globally. And counting… 🌎 From VidCon in LA and Cannes Lions International Festival of Creativity in France to SXSW in Austin and the Meta Summit in London, the BDB world tour reached most corners of the world. Bring on the next six months. #creatoreconomy #agencylife #influencermarketing
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Influencer marketing is soaring in 2024. 🚀 Our global CEO, Edward East, spoke with Business Insider about why we anticipate continued industry growth. As competition heats up and investment in linear channels loses steam, influencer marketing is set to soar: "Big events like the U.S. presidential election and Olympics will also drive up ad revenue. We expect to see more collaborations with legacy brands and in new verticals ripe for disruption, including the service sector. This includes increased investment in tech innovations within the sector.” Read the full story in the comments below. #InfluencerMarketing #CreatorEconomy
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The world of influencers and politics is merging - but how much, exactly? This week's edition examines the role of creators in influencing political outcomes. Read the full story to see what over 4,000 consumers and 500 content creators we surveyed had to say. Hero story by Thomas Walters, our Co-Founder and Europe CEO. #socialtrends #politics #creators #socialmediamarketing
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Are AI ambassadors making life easier for real-life talent and the brands that want to hire them? Our CMO Becky Owen spoke to Vogue Business about how digital ambassadors could perpetuate the stereotypes that fashion has long tried to shy away from: “If you are getting a body double, are you actually airbrushing yourself? Are you creating an imperfectly perfect version of yourself? It won’t have any of your stretch marks or dry skin patches. That is pushing us into a world that we don’t want to be.” Read the full story below. #AI #CreatorEconomy #technology
What brands should know before hiring a digital celebrity
voguebusiness.com
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Billion Dollar Boy reposted this
We are excited to announce that Billion Dollar Boy are sponsoring the ‘Most Creative Campaign’ category at the Influencer Marketing Awards! Billion Dollar Boy is a leading global influencer agency, known for using industry-leading tech to deliver integrated and effective creator advertising. They were among the first global creator marketing agencies and have evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, and New Orleans🙌
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Billion Dollar Boy reposted this
It's with great excitement we enter our 4th year working with Sainsbury's and its brands across all things influencers and creators. We have worked with over 400 influencers and delivered over 4,000 pieces of content in this time and it feels like we are only getting started. A huge thanks to Carla Parry Chris Knight Stephanie Davey Heather Clarke Hayley Ashton Michael Chapman Katie Zavros Tiarna Jones Matilda Clark Simran Bhatia and many more who have been great collaborators and to so many from BDB who have been a part of the journey Tash Putter Ori Krispin James Silverstone Rowland Smith Sacha B. Holly Bray Bella Singer Layla Stephens Jake G. Imogen Williams Melissa Hadley Kendall Morrow Robyn Pibworth and more! Finally to all the amazing creators we have partnered with, we hope you have enjoyed the collaborations. With so much more planned, we hope to continue pushing things further and creating content that will be in your feeds very soon!