Don’t miss Calum Price’s unique perspective in his new thought piece on LBBonline - Little Black Book. The Big Sync music supervisor, who has worked alongside brands such as McDonald's, Magnum and Dove, goes deeper into his personal approach to music, highlighting the role of collaboration, the distinction between analog and digital listening, and revealing his audio heroes. Read more here: https://lnkd.in/eP7iRWJz
Big Sync Music
Musicians
London, London 23,545 followers
Global music partner for brands, agencies, artists, & rights owners.
About us
Big Sync Music is the world’s first full-service, creative music licensing agency working directly with brands to unify the music and talent acquisition process. We help global brands, agencies, production studios, artists, composers, and labels transform their vision into content that's not only experienced – but enjoyed. Whether clearing music for a TV advertising campaign or crafting a bespoke composition for a global TikTok challenge, we approach every project with the same passion and expertise – because music matters.
- Website
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http://bigsync.com
External link for Big Sync Music
- Industry
- Musicians
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Music Supervision, Music Composition, Music Licensing, Sonic Branding, Amplification, Strategy, Music Creation, Music Talent, Music Production, Brand Partnerships, Sound Design, Music Strategy, Music in Advertising, Advertising, and Music Partners
Locations
Employees at Big Sync Music
Updates
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Earlier this month, our teams at Big Sync and MassiveMusic hosted a showcase with Warner Music Group, demonstrating the capabilities of their innovative Colour Cues platform. We discussed the vibrant connection between sound and colour, and how synesthesia can enhance music discovery for brands campaigns. We capped off the session with an exclusive performance by up and coming artist Victoria. Thank you to everyone who showed up – here’s to more creative and interactive sessions ahead!
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We’re kicking off Cannes with a Grand Prix win for Magnum’s "Find Your Summer" campaign, which took home the Outdoor Grand Prix, two Golds, and a Bronze at the Cannes Lions International Festival of Creativity. We are humbled to have played our small part in this incredible campaign. The beautiful “In the Rain" by The Dramatics, setting the perfect tone to bring the warmth and joy of summer to life even in the heart of winter. Huge congratulations to LOLA MullenLowe and our very own Music Supervisor Alicia Leinot for their stellar work!
LOLA is making history! 🤩 We are over the moon to be awarded a Grand Prix on the first day of Cannes Lions International Festival of Creativity 2024, the highest possible accolade, along with two Gold and one Bronze award, for our Magnum campaign 'Find Your Summer'. It's the first time a Spanish agency has ever won a Grand Prix in this category. At LOLA we live by the words Crazy Ambition Makes Serious Things Happen, and we're so proud of our talented team that embody what this is all about. Congratulations to our clients too, that have made all this ideas became something real! Grand Prix in Outdoor, Consumer Goods 🌟 Gold in Outdoor, Interactive/Dynamic Digital Screens🥇 Gold in Print & Publishing, Consumer Goods 🥇 Bronze at Outdoor, Consumer Goods Peter ter Kulve . Julien Barraux · Ben Curtis · Tugce Aksoy · Sara Neves Paixão · Willem Van Isselmuden · Shannon Lennon-Smith · Serkan Oğuz · Alara Eğrioğlu · Miguel Simoes . Tomás Ostiglia · Jorge Zacher · Kevin Cabuli · Dante Zamboni · Augusto Callegari · Pedro Mezzini · Yan Graller de Oliveira · Alan Chung · Tom Elliston · Catalina Aguirre · Cristina Panea · Sofía Pérez-Arellano · Camilla Facin · Bruno Gomiero · Felipe Calviño · Marina Saro Sanz · Ale Burset. MJZ · LABHOUSE· Glassworks · Big Sync Music · Mindshare UK · Kinetic #LOLAMullenlowe
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Are you joining us at Cannes Lions International Festival of Creativity this week? Get ready to network at Songtradr House, witness thought-provoking discussions at various panels and journey through several worlds at the MassiveMusic and Media.Monks MMMMultifest party.
Discover Songtradr Group at Cannes Lions International Festival of Creativity 2024! It's that time of year when the global advertising industry comes together in the South of France. As the Official Sound Partner for 2024, Songtradr is dedicated to infusing every moment of the festival with the transformative power of music, celebrating the artistry and human creativity that drive our industry forward. • Experience the spirit of the festival with our curated music heard throughout the grounds, designed to capture the vibrant energy, blending innovative soundscapes with the dynamic atmosphere. • Step into the Songtradr House throughout the week and join us at La Belle Epoque for a space where creativity comes alive. Network with fellow music lovers, connect through thought-provoking conversations, and enjoy intimate, live performances with artist meet and greets – including a special surprise performance on Tuesday night! • Tonight from 6:30 PM, join Songtradr's Becky Wixon and other industry leaders at Empower Cafe for a networking event, “Empowering Each Other - A Kick Off to Cannes.” They will lead a discussion on shaping a more inclusive and innovative future, exploring new perspectives on how women are championing support and driving transformation in the industry. Enjoy an inspiring panel, dinner, and lively conversation at this ticketed event. • Join us and WPP on the WPP Beach on Wednesday from 5-7pm for our ‘Belonging @ Cannes’ event, as we continue to advocate for authentic diversity and inclusion in the creative industries. This will be an unforgettable experience, celebrating diversity and music in its many forms, with our very own Becky Wixon, Pau Bartoli from Unilever, Emmanuel Kelly of The Outlyer Group, Warner Music Group, and exclusive performances from Kenya Vaun and Victoria Canal. • Journey through the MMMMultiverse with MassiveMusic and Media.Monks on Wednesday evening starting at 10pm – featuring headlining DJ Taylah Elaine showcasing the intersection of human creativity and emerging tech. • We’re sharing our insights on how technology and creativity intersect. Catch MassiveMusic's Senior Vice President of Production and Operations Moos Lamerus and Aifric Lennon, Director of Research and Strategy speaking at panels hosted by VCCP x Raconteur | B Corp™ on Tuesday and Thursday. • On Wednesday afternoon, Bryan Biniak will participate in a thought-provoking roundtable, hosted by Campaign's Nicola M. along with execs from the IOC, IPSOS, and UK Advertising Association. The session will explore how sports, entertainment, and technology are revolutionizing fan engagement and expanding global reach. Stay tuned to our socials for all the details on our events at Cannes!
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Our latest work for Dove’s Self-Esteem Project, titled ‘The Code’, continues to be a big topic of conversation across the globe. Last week at ProcureCon Europe Series, our Founder and CEO Dominic Caisley joined a panel together with Pau Bartoli, Global Brand Director at Dove, and Becky Wixon, Creative Strategist and Music Producer at MassiveMusic. They explored the impact of AI on music and image production, examining its relationship with brands' DEI and Sustainability principles. Our case study for The Code reinforced the conversation, emphasising the significance of authentic storytelling and uplifting humanity. Shortly after this experience, we learned that The Code has been shortlisted for both a Titanium and a Glass Lion at Cannes Lions International Festival of Creativity this year. These Lions celebrate both game-changing and culture-shifting creativity. Congratulations to the team at Dove and SOKO for this impactful collaboration, and we’re keeping our fingers crossed for next week!
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Congratulations to our partner Unilever for being named the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity! This prestigious accolade, earned through hundreds of Lion-winning campaigns over the years, is a testament to Unilever’s sustained creativity and innovation. As Unilever’s official global music partner, we are thrilled to have contributed to this success by providing music for over 1,000 Unilever campaigns in the past year alone, many of which are contenders for Lions at this year’s festival. We look forward to celebrating all the exceptional creative work in Cannes next week! Discover more on the Unilever blog: https://lnkd.in/ejawxNkA
Unilever named Creative Marketer of the Year at Cannes | Unilever
unilever.com
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We’re looking forward to Songtradr being the Official Sound Partner of Cannes Lions International Festival of Creativity 2024! Stay tuned as we highlight stories, performances, and insights that showcase the power of music.
We are thrilled to announce Songtradr is the Official Sound Partner for Cannes Lions International Festival of Creativity 2024! At Songtradr, we believe music is at the heart of creativity. By joining forces with Cannes Lions, we’re able to highlight the artistry and human creativity that drive world-class music and sound. From artists and directors to brands and agencies, we honor the passion and innovation that shape the music and advertising industries. Cannes wouldn't be complete without music, and we're here to ensure it resonates in every moment. As the Official Sound Partner, we're delivering a bespoke audio experience throughout the festival, creating the first official playlist for attendees and continuing to host the longest-standing night of music in Cannes Lions’ history with the MassiveMusic and Media.Monks party. From exclusive emerging artist performances to discussions about the future of our industry, our aim is to put sound centerstage. Stay tuned as we highlight stories, performances, and insights that showcase the power of music at Cannes Lions 2024.
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We've got a big scoop! (Or, in this case, a bar?) Magnum caused a buzz with their new ad, featuring a re-imagining of "The Passenger" by Iggy Pop. While the song boasts a new vocal track courtesy of Iggy himself, he came with a collaborator - the queen of the alt scene herself, Siouxsie Sioux! Dominic Caisley, Founder and CEO of Big Sync Music said: “The stars truly aligned to bring this electrifying duet into existence, and we’re all so pleased to have been a part of history with this one." Learn more about the campaign via NME and see these two rock icons bring their signature sounds to ice cream that really transports you: https://lnkd.in/eE6JM4TB
Listen to Iggy Pop and Siouxsie Sioux's new version of 'The Passenger' for Magnum advert
nme.com
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Big Sync Music reposted this
Dove's "Cost of Beauty" campaign was given the coveted honor of Gold Winner at the 2024 Clio Awards! In partnership with Dove, Big Sync Music supported music supervision and the talent partnership for the project, soundtracked by Self Esteem's cover of "You Are So Beautiful." The campaign marks another winning entry for Dove at the Clios, one of the most prestigious honors in international advertising. It also adds a new honor for "Cost of Beauty," which has already received awards at Cannes Lions and the British Arrows. Congratulations to our friends at Ogilvy, #Dove (Unilever) and SMUGGLER!
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Touching new work for Persil (Unilever) with LOLA MullenLowe, featuring Griff Clawson's cover of "Dreams" by The Cranberries.
Sometimes, it's more effective to cast your product as the villain rather than the hero. Our latest campaign, starring Arsenal's Bukayo Saka, flips the script, putting Persil’s newest product as the bad-guy in this touching short film. Hope you enjoy. #CleanResponsibly #LOLAMullenlowe Tati Lindenberg . eleni Koulara . Seyda Morran . Laura Ryan . Attilio Gianfrancesco . Tomás Ostiglia . German Rivera Hudders . Diego Vieira . Augusto Callegari . Pedro Mezzini . Alan Chung . Yan Graller de Oliveira . Maria Sancho Suay . Tom Elliston . Cristina Panea . Sofía Pérez-Arellano . Felipe Calviño . Jorge Saade . Abril Ostiglia . Interpublic Group (IPG) . Jose Miguel Sokoloff . Eduardo Salles . Will Dixon . Sandy Doran . Rebolucion . Big Sync Music . Golin London Mindshare UK