Because of Marketing

The KitKat brand, owned by Nestlé, launches new “Break Better” campaign to remind people to take a break. Created with agency VML, the 30 second film, which is set to the iconic Queen anthem “I want To Break Free”, tells the story of an overwhelmed office worker who leaves his desk to go outside for a well needed break from the daily grind. On his way out he is burdened by countless reminders, colleagues, office supplies and tasks to do. His relief comes when he unwraps a classic four-finger KitKat on the bench outside, causing all the distracting notes and demands to fall away. The film ends with KitKat’s famous tagline which has become synonymous with the brand and has been adapted to different markets and languages, demonstrating its global reach and appeal. Comment your thoughts on the campaign film below!

Spotify Australia and New Zealand has launched its latest brand campaign, titled ‘Connected By Spotify’. The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline "Find your daylist. Only on Spotify." reinforces that Spotify provides playlists tailored to individual preferences and daily routines. The ad effectively captures the flexibility and personalisation of Spotify's music streaming service. The brand’s Head of Marketing, Rosie Rothery, commented in a press release: “While the generation gap widens around us, content consumption and Spotify feature usage reveal that Australian generations are perhaps more connected than we’d all care to admit. This uniquely Australian campaign fuelled by audience insights and hyper-local cultural truths showcase some of Spotify’s most iconic and unique product features” Comment your thoughts on the out of home ad below!

David Ogilvy, often referred to as the "Father of Advertising," created some of the most iconic and influential advertisements in the history of the industry. Here are 3 of his most famous ads: • Hathaway Shirts (1951) Titled: "The Man in the Hathaway Shirt" featured a sophisticated man with an eye patch. This simple yet striking image added mystery and intrigue, making Hathaway shirts memorable and elevating the brand through strong storytelling and visual appeal. • Rolls-Royce (1958) Ogilvy's Rolls-Royce ad famously stated, "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock." This headline highlighted the car's exceptional quietness and quality, reinforcing Rolls-Royce's luxury image and making the ad instantly memorable. • Dove "1/4 Cleansing Cream" (1957) This campaign positioned Dove as a moisturising soap, emphasising that it contained one-quarter cleansing cream. This key message differentiated Dove from other soaps, highlighting its gentleness and skincare benefits, and establishing Dove as a leading brand in personal care. As the famous advertiser and copywriter once said: "On the average, five times as many people read the headline as read the body copy”, emphasising the importance of a strong headline to capture the reader’s attention. What was one of your favourite Ogilvy ads?

McDonald's iconic character is gatecrashing their 50th birthday celebrations... With the successful launch of their birthday campaign last month, McDonald's UK, Leo Burnett UK and its agency partners have revealed a final surprise to end the party... Grimace, the beloved McDonald’s character, is crashing the party and after the success in the US last year, he's bringing the iconic Grimace Shake with him. From the 28th August to the 3rd of September, the limited edition menu will be available in McDonald's restaurants nationwide. The iconic purple character will also be taking over McDonald’s UK social and CRM channels, replying to comments, attending McDonald's pop up shop, DJ'ing live on Instagram and interacting directly with fans. The original retro outdoor ads will now be covered in the delicious purple shake to mark Grimace's appearance and promote the blueberry shake. Will you celebrating with Grimace? Comment below! 💜

In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald's branding, partially obscuring them with Burger King's iconic packaging and slogans. In one ad, the word "Bigger" from a McDonald's ad is cleverly co-opted by overlaying it with a Burger King wrapper, playfully hinting that the Whopper is the real "big" burger in town. Another ad transforms the "Happy" from McDonald's "Happy Meal" into "Happy-ER," suggesting that Burger King's offerings bring even more joy. The final billboard alters "Tasty" into "Tasty-ER," reinforcing the idea that Burger King's burgers might just be a bit more satisfying. The campaign showcases Burger King's long-standing tradition of having fun with its competition. With the use of humor and clever design, consumers are engaged with the friendly competition. Comment below your thoughts on the campaign!

Luxury shapewear brand, SKIMS has entered its Brat summer era as Charli XCX becomes the face of their latest marketing campaign. 2024 has been a year of SKIMS successfully tapping into pop culture, from Usher in the lead up to the Super Bowl to Sabrina Carpenter when she released her big hit 'Espresso'. The brand, valued at $4 billion, do not miss a beat when it comes to gaining attention and being part of cultural conversations. The campaign shows Charli XCX posing in the brand’s new Cotton Rib and Cotton Fleece styles. The pop singer said in a statement: “SKIMS empowers people to feel confident in their own skin, which is the essence of brat.” Comment below your thoughts on the collaboration! 💚🍏

New York Times Square is having a pink takeover this summer as the luxury Korean skincare brand, LANEIGE and Global Ambassador Sydney Sweeney celebrate the launch of their Bouncy & Firm collection 🎀🩷🫧 The campaign celebrates the expanded line of Bouncy & Firm products as it has been strategically placed throughout the Metropolitan Transportation Authority with an OUTFRONT Media Times Square Station Domination. With live board screens featuring footage of Sydney Sweeney, LANEIGE-branded turn-styles and ads on pillars, on the subway and stairs, the campaign is driving traffic to the Sephora pop-up in Times Square. Have you walked through the pink station takeover? Let us know!

Chug a hot fudge sundae today… Liquid Death partners with New York City-based ice cream brand Van Leeuwen Ice Cream to offer a limited-edition hot fudge sundae flavored sparkling water. With the tagline “Don’t be scared”, in true Liquid Death tradition, the 1 minute ad is equally absurd, fun, comical and showcases elaborate stunt product marketing. The campaign marks the first time Van Leeuwen has ventured into the world of beverages, and it’s also Liquid Death’s first attempt at creating a dessert-flavored drink. The campaign is supported by a series of pop-up events in NYC and LA with samples of the beverage. Comment your thoughts on the ad below!

The healthy porridge oats brand, Quaker Oat, responds to Olympians request for more nutritious meals in the village. Created by Uncommon Creative Studio, the reactive print ad and out of home campaign states “champions are not made on croissants” as Paris is the home of croissants and pain au chocolats. But the British athletes are requesting for their nutritious porridge. The reactive ad will run across print and out of home in locations near the Olympic village and fan zones in Paris.

Fitness and community brand, Gymshark and cereal startup, SURREAL team up to launch “Cardi-Os” cereal. The strawberry protein shake flavoured cereal is available to buy on Surreal’s website and in Gymshark stores. The collaboration ties in with Gymshark’s new “We Do Gym” campaign, which launched earlier this year. Calum Watson, Partnerships Director at Gymshark commented on the partnership: “We love what the guys at Surreal are doing – the mission, the product, the branding are all so attention-grabbing. And if we can collaborate on a product that will help our community reach their fitness goals, then we’re all for it. We were born in the weights room, but this is some Cardi-O we can all get behind.” Surreal co-founder Jac Chetland further added: “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.” Comment your thoughts on the collab below 🥣🍓