Because of Marketing

The Very Group begins Christmas shopping with new toy campaign. British online retailer, Very, is encouraging families to begin their Christmas shopping early this year with its latest toy campaign titled, ‘Daydreaming.’ The campaign comes in response to research from Very showing that half of parents plan to spend more on toys this year compared to last, and over 60% of shoppers start thinking about Christmas shopping by October. Created in partnership with The Gate London, the campaign is part of Very’s ‘Let’s Make It Sparkle’ brand platform, bringing back its popular flamingo characters, Kerry, Cherry, and Terry. ‘Daydreaming’ tells a 30 second story of Coral, the young flaminglet and daughter of Cherry, drifting off into a daydream about her favourite toys. The campaign cleverly remasters ‘Boys’ from pop icon Charli XCX, to playfully land messaging focusing on Very’s toys range. Read more about the campaign here: https://lnkd.in/eFzXhqik

In an exciting fusion of fashion and functionality, stationery giant STABILO International GmbH has partnered with renowned fashion house DOLCE&GABBANA to launch a limited-edition collection of highlighters. This unique collaboration brings high fashion to the everyday workspace, transforming a standard office supply into a stylish accessory. The partnership launched a newsstand in Corso Venezia 19, Milan, to preview the new and exclusive collaboration, which features four distinct designs, each adorned with patterns emblematic of Dolce & Gabbana’s iconic Italian heritage. The collaboration redefines the stationery market, merging everyday office supplies with haute couture designs to capture a more style-conscious consumer base. What do you think of the partnership? Comment below! Read more about the campaign here: https://lnkd.in/ezFvB6TJ

How REFY revolutionised the beauty industry through marketing. “REFY have been dominating the Beauty industry since they launched in 2020 with their iconic Brow Sculpt. Since then the brand, and its founders Jenna Meek and Jess Hunt, have been an unstoppable force in the industry. Their success is largely down to their products… however, it can also largely be attributed to their marketing and social media strategy. From multi-platform marketing with an identifiable brand image and aesthetic, to curating community experiences, REFY knows what their audience wants and how to give it to them.” Our columnist, Annabelle Ingram, wrote in her first column for Because of Marketing about the marketing lessons we can learn from REFY. Including their UGC and REFY project to their community trips and latest pop-up café in Paris, REFY are a brand with huge success. Read the full article below: https://lnkd.in/e3sXkSXR

Brands’ social media accounts prepare for Q4 season with Halloween and autumn-inspired content. Featuring names such as Bratz, Burger King, Snickers, Uber Eats and Dunkin, each brand cleverly incorporates its core products to the change in season, capitalising on the excitement around October, Halloween and fall. Which brand's Halloween or fall campaign has you most excited this season? Comment below! - For the latest Halloween marketing campaigns, sign up to our free weekly newsletter: https://lnkd.in/eVEsmuAp

"It was a great reminder that our job as marketeers isn’t really about awards or grabbing headlines, it’s about delivering for every person that touches Cadbury, from our consumers to our factory workers. It’s a responsibility we should and do take seriously" In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury UK, who went from being a Sales Graduate to Brand Manager and was part of Cadbury's Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team put the challenge to their creative agency, VCCP, to find a way to celebrate Cadbury’s 200 year anniversary. Connor further shares the role nostalgia plays in tapping into consumers' emotions, how Cadbury's core values are kept at the forefront of their marketing and communications, how potential is just as important as performance and so much more. Click on the link below to read Connor's full interview: https://lnkd.in/e8W_RMZm

In the first chapter of their new campaign titled “Reiimagine”, Levi Strauss & Co. partnered with Beyoncé to reinterpret the brand’s iconic advertisements. Their latest commercial is a nostalgic remake of the 1985 ad “Launderette”. The partnership was brought together after the singer included a song, titled “Levii’s Jeans,” on her country music-inspired album “Cowboy Carter” in March. The fully integrated campaign, which will include tv, out-of-home, digital, social media, print, brand activations and exclusive products kicked off with digital projections in locations such as San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin. Read more about the campaign below: https://lnkd.in/gYgNREt7

“In today’s content landscape, creators are no longer just influencers—they’re shaping culture itself. From dominating the front row at Fashion Week to producing cinematic short films and even launching their own brands, creators are leading cultural conversations, and brands need to pay attention.” Our columnist, George Nikolaou, Founder and Managing Director of MYTHOSMKRS, wrote in his latest column about how creators are becoming cultural barometers, offering fresh perspectives, building authentic connections, and driving engagement across entertainment, fashion, media, and beyond. Learn about about to stay culturally relevant and embrace creator-driven content by reading the full article below: https://lnkd.in/etrfaVvM 🎥 video credit: Kit Price and Calum Harper using a GoPro to offer immersive commentary from the front row of Tommy Hilfiger’s ferry show.

In a bold and clever marketing move, The Wendy's Company has capitalized on a long-standing frustration among McDonald’s customers… its frequently broken McFlurry machines. Wendy’s partnered with McBroken.com, a website dedicated to tracking McDonald's ice cream machine outages across the country. The website monitors the status of McDonald's ice cream machines, showing which locations have working, broken, or inconclusive machines. Their data shows that nearly 15% of McDonald's ice cream machines were down as of Thursday, with the highest outage times occurring between 11 a.m. and 3 p.m., primarily during the lunch rush. Cities like Chicago, Houston, Las Vegas, New York, and Los Angeles are among the most impacted. Wendy's identified this opportunity to address the frustrations of dessert fans nationwide by offering its $1 Frosty deal, a reliable and affordable alternative. Through September 30, Wendy's is making both its classic chocolate and limited-time vanilla Frosty flavors available for just $1🍦 Wendy’s announced the fun marketing move with social videos of their truck parking outside the Golden Arches. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

After weeks of teasing on their social media and broadcast channel, REFY has launched their pop-up café in Paris today as part of their Blur Liner campaign 🍇 The successful beauty brand, whose mission is “Simplifying Beauty”, are known for creating unforgettable experiences for their community, fans and consumers through trips and IRL events. If you visit the branded café in Paris this week, expect to find autumnal vibes, founder; Jess Hunt, free gifts, coffee and sweet pastries. And if you’re not in the AW mood just yet, check out REFY’s Instagram feed for autumnal tones and burgundy vibes. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

Spotify Advertising’s first UK OOH campaign will be taking place across London this week. With Q4 quickly approaching, step inside Spotify’s “Q4 is Calling experience”, a three-day takeover of London's iconic red telephone boxes, to ring in the start of the festive season on Spotify. The activation aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments including Black Friday, the Festive Season, and the New Year. Upon entering the phone booth, visitors can pick up the ringing phone and will be greeted by the iconic voice of Spotify’s AI DJ, X. By pressing any key, visitors will be able to trigger different soundbites – from insights to fun surprises and sweet treats. Spotify’s Q4 Activation Guide revealed insightful data around the festivities: • It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month. • 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping. •57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy. When do you start listening to festive music?🎄 - To stay ahead with all the Christmas marketing this year, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp