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SVP, Global Consumer Products at BBC Studios representing Bluey, Doctor Who, BBC Earth, Top Gear and more!
Just wrapped up an incredible few days at Brand Licensing Europe (BLE) – the leading pan-European event for licensing and brand partnerships – and I am super proud to share that Bluey was riding high! 💙 The noise around this phenomenal brand was made even louder at this year’s show by several strategically timed announcements, curated news stories and interviews.📣 Ahead of BLE we announced that Ty Inc have signed a global deal with BBC Studios to create a line of Bluey Beanie Babies, which hit retail from December 2024. This is our BIGGEST deal with Ty Inc to date. ❤ On Day 1 of the show we released the news that we’ve secured a multi-year global renewal with Penguin Random House for bestselling license Bluey, which has had titles in the New York Times best seller list not once but TWICE this year! 📚 Bluey softlines was also in the spotlight too with articles running on new signings Paladone and Sourcebynet.✨ We round-out BLE with Build-A-Bear launching its first-ever Bluey collection, as part of a licensed partnership with BBC Studios. As of today, fans can get their hands on Build-A-Bear’s brand-new Bluey and Bingo plush!🐻 There’s so much more I could say on Bluey, so if you’re hungry to hear more then check out my colleague Andrew Carley’s interview filmed interview with License Global, where he talks further about the meteoric rise of Bluey.🎞 Thank you to everyone who made BLE 2024 unforgettable. Let’s continue to innovate and create lasting partnerships for Bluey that resonate with audiences worldwide. 💼✨ #BrandLicensingEurope #Licensing #BLE2024 #bluey