For Bose Corporation, staying authentic and producing original content is paramount to their marketing strategy. Working with AC makes it possible for them to do this at a speed & scale that only technology allows. Find out what Jim Mollica, Chief Marketing Officer at Bose Corporation, had to say about our work together on the blog: https://lnkd.in/dP_DGMEq #marketing #advertising #creative #effectiveness #technology
Automated Creative
Advertising Services
London, England 2,690 followers
We are a Creative Effectiveness Adtech platform. We turn Impressions into Intelligence.
About us
We are a Creative Effectiveness Platform. We turn Impressions into Intelligence. Automated Creative scales high quality creative to any audience, on all major ad servers, using a blend of creative media expertise and automation. Our method learns what drives paid media performance, delivering greater impact with less budget. We take the guesswork out of paid advertising.
- Website
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http://www.automatedcreative.net
External link for Automated Creative
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- AI, artificial intelligence, marketing, advertising, automating ads, digital advertising, facebook advertising, online advertising, video advertising, Targeted advertising, Social network advertising, marketing tools, advertising on facebook, advertising on youtube, advertising on social media, advertising on google, advertising technology, Advertising media, Programmatic advertising, and data driven creativity
Locations
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Primary
80 Ruckholt Rd
London, England E10 5FA, GB
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1 George St
Central Business District, 04, SG
Employees at Automated Creative
Updates
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What's the key to developing genuinely engaging ad creative? The reason it works in the first place. And you can't learn that by copying "best practice" or resorting to fully automated, no-human-input, generative AI. In his latest piece for Performance Marketing World, AC's Tom Ollerton shares why data and creative need to get closer and how to make your advertising what it really should be: a human experience. Have a read at the link in comments 👇 #marketing #data #insights #creative #advertising #datadrivenmarketing
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On this week's #marketing inspiration newsletter, we focus on the tensions around using data in our industry: how much is too much? where do qualitative insights come in? how do we combine them to increase creative effectiveness? Have a read to get top tips from Virginia Barnes & Phil Clark, from the #ShinyNewObjectPodcast. #marketingnewsletter #advertising #digital #marketinginspiration
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Testing thousands of ad variants helps Bose Corporation uncover the best-performing creative, distributing it to the right audience segments around the world. Read more about our work courtesy of CMO Jim Mollica's interview with Digiday: https://lnkd.in/gyjGX57C #creativeeffectiveness #digital #marketing #advertising #optimisation
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Automated Creative reposted this
Chief Marketing Officer at Bose Corporation - Forbes CMO 50, Disney, Under Armour, Nissan, Viacom, Ralph Lauren, Board Member
Fresh off a week in the UK and France talking all things Bose. 🎧 Great to visit with the Bose EU team to talk strategy, see our activations and visit with our partners across the pond - Burson Hall & Partners Automated Creative and VaynerMedia EMEA…and just enough time to squeeze in some crate diving for British new wave, post-punk, and rarities from the “Madchester” scene…
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Automated Creative reposted this
In the latest edition of Advertisers Watching Ads, from Automated Creative, marketers debate Nike’s Winning Isn’t Comfortable ad. Does it have legs... and, more importantly, does it make you want to run in the rain? https://hubs.li/Q02Sv-SF0
Nike gets dark & gritty in latest running ad - Does it work for every audience?
https://www.youtube.com/
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What makes runners lace up their trainers in the early morning or after work, in the rain, or through bad weather? Does Nike's new ad, “Winning Isn’t Comfortable,” feel like the ultimate nod to these customers? Or is it putting people off going for a jog? On this week’s #AdvertisersWatchingAds, we talk about grit, authenticity, and continuity in brand discourse from Nike, courtesy of the ad chosen for us by Contagious. Tune in to listen to our guests Marie Feliho (Director of Customer Experience at Virgin Media O2), Tony Holdway (Digital and Marketing Consultant), and Jens-Linus Lundgren-Widén (Head of Social Media at SKF Group) and decide: how effective is this creative and how much has it made you go for a run in the pouring rain? #digital #bestads #advertisingandmarketing #creative #effectiveness
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This Friday, we're taking #marketing inspiration from Bose Corporation CMO Jim Mollica talking about the brand's work with Automated Creative and sharing how we help scale their content worldwide, increasing creative effectiveness. Read a summary, watch the full interview & head to our website for more details ⬇ #marketingnewsletter #creative #effectiveness #data #insights #creativeoptimisation
Marketing Inspiration #36.3
Automated Creative on LinkedIn
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Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing at Standard Life UK, shared her top #DataDrivenMarketing tips on the #ShinyNewObjectPodcast this week. Tune in to learn how to stay focused, find your purpose, and expand your data sources to the qualitative space for better customer understanding (link in comments ⬇ ) #marketingpodcast #marketing #digital #data #effectiveness
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"It's so powerful to have a conversation with a real customer" and not get stuck in numbers and quantitative data alone, says Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing at Standard Life UK on the latest episode of the #ShinyNewObjectPodcast. Tune in to hear why it's important to both step our of your data bubble and delve into real chats with real people. Find out how to navigate a marketer's innate curiosity. And learn about Virginia's career evolution and recent new beliefs. 🎧 : https://lnkd.in/ddMAPCUZ #data #datadrivenmarketing #qualitativeresearch #marketing #advertising #digital #effectiveness