App Promotion Summit

Are you interested in using Marketing Mix Modelling to Unlock Growth? General Manager of AIM at Kochava, Gary Danks discusses leveraging marketing mix modelling to stimulate growth. 📈 🔼 Understanding Marketing Mix Modelling (MMM) is crucial for effective user acquisition in today's data-driven marketing environment. The layers of MMM will be removed in this workshop, highlighting its critical significance for marketers in all industries. After leaving, you will know how to use MMM for increased marketing impact and efficacy. 💯 🚀 To watch the complete video, click on the Business of Apps link: https://lnkd.in/dFpTu78H #apps #growth #ua #apslondon

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Vijay Ram, Head of Technology at ASOS.com. Vijay is a passionate and data-driven technology leader with 20+ years of experience crafting innovative solutions that drive user engagement and business growth. He loves to build compelling products that leverage the power of technology to deliver exciting and immersive consumer experiences with the highest quality. Currently, as Head of Technology at ASOS, he spearheads the development of the next-generation retail customer experience. What are you most excited about in apps right now? "The app space is buzzing with innovation. Especially in the retail space where convenience is king and apps are making shopping a breeze. I call it “Shopperverse” which seamlessly blends the physical and digital world underpinned by AI for a more personalised, immersive, and convenient shopping experience that caters to the ever-evolving needs of the modern consumer." More on Vijay 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

Want to know how Lifesum 2x'd Their Impact on M1 Retention by CRM? ⏩ 💯 Lifesum CRM & Subscription Growth Consultant, Karan Tibdewal, talks about how the company increased its influence on M1 retention with CRM. 📈 The majority of subscription apps simply consider CRM to be outside cues to prompt a single action. We were able to dramatically affect early user retention with CRM alone, without including the product, by putting user psychology and gamification at the centre of an onboarding experiment. 🚀 To watch the complete video, click on the Business of Apps link: https://lnkd.in/dF-2wVph #CRM #ua #app #apslondon

Would you like to learn how to unleash the power of data-driven growth? 📈 💯 In this session, Customer.io's Head of Product Marketing Matt P. explains how to take advantage of all the information about your customers to boost user engagement, retention, and growth in the modern omnichannel environment. ⬆ Discover how to transform your app marketing tactics and improve your performance in the fast-paced app ecosystem of today, from segmentation to automation. 🌐 🚀 To watch the complete video, click on the Business of Apps link: https://lnkd.in/dArcJqcD #apslondon #apps #growth #mobilemarketing

Are you interested in finding out how to create a scalable web2app acquisition channel? 🌐 In this talk, Kirill Potekhin, CPO of Adapty.io, will examine web2app as a substitute for in-app subscriptions and review essential in-app subscription standards for developing a successful app business. 📈 💯 Over 90% of apps make money through in-app purchases, making them the most common form of app monetization. However, gaining clients profitably becomes harder every year due to rising competition and a lack of marketing attribution. Join us to learn exclusive data insights from more than 7,000 of the biggest publishers and apps globally. 🌎 🚀 To watch the complete video, click on the Business of Apps link below: https://lnkd.in/dqUm7cVF #apps #ua #marketing #apslondon

Thank you to all of the incredible attendees, speakers, hosts and sponsors who made App Promotion Summit NYC 2024 a big success. 🎉📱🚀 It was a day filled with insightful discussions, inspiring presentations, and valuable networking opportunities. 📸 Photos from the event can be seen on our Facebook page - can you spot yourself? (Link in comments below) 📹 Videos of the sessions will be available by the end of next week at the event app and at the Business of Apps website 🌳 For every ticket sold we planted a tree through our partnership with Treeapp. This resulted in over 300 trees being planted. 🌟 A special thank you to the hosts and to the incredible speakers for your participation and support. 📱 And a huge thanks to our sponsors: Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing, Adjust, RevenueCat, Customer.io, Appfigures, Braze, Adobe, Kochava, Stream, Reddit, Inc., CleverTap, Dataseat (Now part of Verve), Appier, RevX, Creative Clicks, KashKick (Besitos), Media.net, Coho AI, AVOW, Bidease, Appnomix, Apple Search Ads Optimization (SAO) APS NYC by the numbers: - 317 in person attendees - 68% are apps/brands - 17% have 10M+ MAU; 49% have 1M+ MAU; 67% have 100k+ MAU - Top app categories were Health & Fitness, Finance, Entertainment, Shopping, Games, News, Education, Travel, Social Networking, Business, Utilities, Productivity, Food & Drink, Sports, Photo & Video - Top job functions were Marketing, Growth, Product Management, Founder, C Level/Leadership, User Acquisition, Product Marketing, Performance Marketing, CRM/Retention, ASO, BI/Analytics/Data Management, Revenue/Monetization We hope to see you all again soon at an event near you... 🚀 26th September 2024 - APS San Francisco at the W Hotel 🚀 5th December 2024 - APS Berlin and App Growth Awards in Hotel Adlon 🚀 24th April 2025 - APS London 2025 Tickets on sale at our website (link in comments) Thanks again for making this the best APS NYC ever ❤️ #APSNYC #Growth #Apps

CleverTap's Head of Technology Partnerships Yeshas Nakshathri and Marketing Manager Christopher Inarda are on this panel of experts. 💯 👍 Attend this presentation to gain insights into a framework that uses personalization at every user journey stage to boost user engagement. 📈 To watch the complete video, click on the Business of Apps link: https://lnkd.in/dP-q-mik #ua #ux #apps #product

We are delighted to welcome Bidease as a partner at APS NYC 2024. Bidease is a fully transparent demand side platform for mobile marketers. Their risk-free programmatic performance deals help the world’s biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, they optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to their clients’ bottom line. Bidease is on a mission to bring fully transparent, value-driven advertising to the mobile world. 📲🚀 Many thanks to the Bidease team for all of your support. We look forward to seeing you at APS NYC on June 27th. #APSNYC #Bidease #apps #growth

We are so stoked to be partnering with Media.net for App Promotion Summit NYC 2024 👏 Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide. By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide. Many thanks to Media.net for supporting APS SF 🚀 #APSNYC #apps #growth

We are excited to welcome Appnomix as sponsors of APS NYC on June 27th 🚀 Appnomix is revolutionizing app monetization with world-class SDKs that give app developers access to commerce revenue for the very first time. Through personalized loyalty programs and brand rewards, Appnomix SDKs make users active participants in the monetization chain, cultivating a symbiotic relationship that enhances engagement, boosts retention, and increases lifetime value. Many thanks to Ian Newfeld and the rest of the Appnomix team - we look forward to seeing you in NYC. 🗽 #APSNYC #appnomix #apps #growth