How many times have you heard marketing about “a better world”? Only a precise purpose will cut through the noise in renewables. We explore ways to get concrete about your company’s calling.
Agency Inc
Advertising Services
We make the complicated simple for some of the world’s leading B2B companies
About us
We make the complicated simple. We develop simple strategic and creative solutions for marketing people working in complex, international businesses. We are recognised as experts in B2B marketing, trusted by some of the largest companies and biggest brands in the world. In the sectors in which we operate we aim to become the best B2B agency in the world (pound for pound). How do we make the complicated simple? We work as a team to interrogate our client's businesses, explore the wider context, gather insights, and establish a clear focus and ambition for each campaign. Creative solutions are built from a robust strategic framework and a clear proposition, enabling us to address the emotive needs of our audience every time. And we work hard to keep things simple throughout the entire process from brief to implementation, maintaining visibility and simple control for our clients, whilst always supporting them with our own views and opinions. We specialise in three disciplines, and continue to win notable industry awards in every area: i. Branding ii. Campaigns iii. Content marketing And we work for the world's leading companies in three sectors: i. Technology ii. Engineering iii. Sports & leisure
- Website
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https://www.agencyinc.co.uk
External link for Agency Inc
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Advertising, Digital marketing, Design, Direct Marketing, Social Media, Content Creation, Branding, Strategic Planning, Integrated Marketing Agency, Creative Marketing, B2B Marketing, Campaigns, Engineering, Technology, and Sport and Leisure
Locations
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Primary
Get directions
Somerset House
Strand
London, WC2R 1LA, GB
Employees at Agency Inc
Updates
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Looking for an interesting read that will keep you turning pages? 📚 Our fifty-word debriefs are here to guide your next pick. This time… 𝐘𝐞𝐥𝐥𝐨𝐰𝐟𝐚𝐜𝐞 by R.F. Kuang https://lnkd.in/eTfe3RSW A gripping, sharp commentary on race, privilege, and the publishing industry. Yellowface explores cultural appropriation, identity, and ambition with a protagonist you'll love to hate. Described as ’a firecracker of a book’, it asks: Who has the right to tell stories? It’s intense, clever, and unforgettable. Keep an eye out for our next pick!
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Did you know that city trees can cool the surface temperature by up to 12°C? With 2024 set to be the hottest year on record, don't underestimate the cooling benefits of trees 🌳🌳🌳 https://lnkd.in/eCRgX_SB
How much cooler is land temperature under trees than in the sun? Research says trees can cool the land surface temperature of cities by up to 12°C! ☀ On a hot summer’s day, we headed out and asked people to measure the temperature in the shade and in the sun to see the difference. There were some surprising results (and surprised reactions). Learn more: https://lnkd.in/eBHPJ2uj 🏙🌡 The Urban Heat Island effect is a phenomenon where urban areas experience significantly higher temperatures than their rural surroundings due to human activities, increased heat retention by buildings and pavement, and reduced natural cooling from vegetation. A massive thanks to players of People's Postcode Lottery for their support, which means we can plant and protect urban trees.
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From penguins in the living room to pixel stretch. Creative Partner Jean-Paul Misso, shares three of his favourite concepts that didn’t quite make the cut. From the cutting room floor is a series that celebrates our creative thinking — sharing the ideas that never made it to production.
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Reckon you can beat AI at table tennis? Nope, us neither. Love this product demo with a difference from Google DeepMind. Reminds us of a creative idea we called "Manual you vs. digital you" — but that's another story. Shout out to our brilliant client ABB too. You'll spot their logo on the robotic arm. https://lnkd.in/eyPqr9uE
Point, game, match. 🏓 We’re presenting the first AI-powered robot to achieve amateur human-level performance in table tennis. 🤖 Here’s how we built it: 🔵 The sport has served as a benchmark for robotics research since the 1980s. The system has to be good at low level skills, such as returning the ball, as well as high level skills, like strategizing and long-term planning to achieve a goal. 🔵 To train the robot, we gathered a dataset of initial table tennis ball states - which included information about position, speed, and spin. 🔵 The robot went up against 29 human opponents it had never played before across 4️⃣ different skill levels during our research - from beginner to advanced - with it scoring in the middle. This implies it can operate like an intermediate amateur. 🔵 While this work focuses on table tennis, it shows how robots can learn to perform complex tasks in the real world that require physical skill, perception as well as strategic decision-making. Find out more → https://dpmd.ai/4dE1J7v
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Agency Inc reposted this
There are four key ingredients for effective thought leadership: relevance, authenticity, spark, depth.* For me, there are two different approaches that will help you tick all these boxes – and I’ve explored them in this blog. They’re especially useful in crowded markets! *The latest research from LinkedIn called 'Reach Beyond the Ready' is also recommended for further reading :) #b2bmarketing #simple
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World records are being smashed every day, and not just in Paris. Here’s WWF nailing topical advertising — to borrow attention for an important cause. https://lnkd.in/evBw-Zuy
WWF ad highlights the records we don’t want to break
creativereview.co.uk
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Bored of articles about “[insert brand new marketing buzzword here]”? Francesca Barber traces five supposedly fresh concepts back to five ad legends. Spoiler: the industry knew some of this stuff in the 1930s. https://lnkd.in/eykmR6XX
Five things that haven’t changed about advertising - Agency Inc
https://www.agencyinc.co.uk
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Today is #EarthOvershootDay. In the last seven months, we’ve already used 100% of the natural resources that the Earth can renew in a year. With five months of consumption yet to go, it's a powerful reminder that we all need to make changes. At Agency Inc, we’re keen to challenge the change makers, to start thinking and doing things differently. We're all in the process of completing IPA (Institute of Practitioners in Advertising)’s Ad NetZero qualification. This will help our team better understand the role we can play in achieving Net Zero emissions from the development, production and media placement of advertising by 2030. Together, we can all make a difference! 🌍🌱 #NetZero #ChallengeTheChangeMakers
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Between 30-50% of newly-planted urban trees die within their first year due to lack of water or an overgrown environment. In the summer, Trees for Cities do all they can to ensure young trees survive the heat and thrive in the best possible conditions. This week we joined them in weeding, watering and breathing new life into trees, to help make London a healthier, greener place 🌳
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