Advertising Standards Authority

We received over 1,000 complaints about Ticketmaster's pricing for Oasis tickets. We’ve been in ongoing and close contact with The @CMAgovUK about this and, as they have launched an investigation into Ticketmaster (examining the clarity of pricing information provided to consumers), we don’t think a parallel ASA investigation is appropriate. We will, however, support the CMA in its investigation. Our statement in full: https://lnkd.in/eZVPt99q

🚀 We're excited to announce new partnerships with Compare the Market and Acast in the latest phase of our ASA awareness campaign! Since launching in 2022, our campaign has aimed to boost public knowledge, trust, and confidence in the ASA’s work. 📊 After the first phase, 36% of UK adults had seen our ads, and those who saw them were: - Twice as likely to trust most ads - Over twice as likely to feel positively towards advertising - More likely to recognise the ASA logo and know that we regulate ads on social media Now, we're taking it further! Following the success of our collaborations with brands like Churchill, IRN-BRU, Lloyds, Marmite, and Tesco, we’re excited to feature Compare the Market’s iconic ‘Simples’ strapline and meerkat imagery in our new press and out-of-home ads. Thanks to our new partnership with Acast, we're also running ads on podcasts for the first time! As podcasting grows in popularity, it's crucial to reach this audience and remind them that we regulate advertising across all media. 🎙️ A huge thank you to Leith and EssenceMediacom for donating their time and expertise, and to all the media owners who have generously provided space and airtime.

🚀 We’re excited to align our work with the Advertising Association #AI Taskforce's report, ‘Advertising and AI: Showcasing applications and responsible Use’. Our Active Ad Monitoring system, powered by in-house #machinelearning, reviewed 3 million online ads in 2023—a figure set to exceed 10 million this year! 📊 This innovation has allowed us to proactively regulate ads in areas impacting society, such as green claims, body image, and gambling. 🌍💡 Key achievements include: 🔍 Tackling misleading green claims in energy and transport. 🤝 Collaborating with the Competition and Markets Authority on greener homes and with the Financial Conduct Authority on green finance. 🚭 Addressing concerns about vaping ads targeting under-18s. To learn more about our work, read our Annual Report: https://lnkd.in/euGYd9UA Discover how AI is shaping the future of advertising here: https://lnkd.in/eivpSPYY #ResponsibleAdvertising #AdCompliance #AdRegulation #ASA #AdvertisingStandards

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Missed the latest CAP webinar? You can catch up anytime by watching the recording on our website where you can learn about the advertising rules at your own pace. Access the recordings here: https://rb.gy/at0i3x

Finding the boundary between creativity and social responsibility in #advertising...🚦 📝 This week, we partially upheld complaints against #JDSports, highlighting the fine line between creative marketing and social responsibility. The ads in question featured motorcycle and quadbike stunts that raised concern among some viewers. 🛑 We received 60 complaints, including from the British Motorcyclists Federation, citing concerns about illegal and irresponsible road usage and the lack of proper protective gear on the riders. We investigated two key issues: 🏍 Irresponsible Road Usage The primary concern was whether the ads encouraged illegal and unsafe behaviour on public roads. The ads featured motorcycles without visible number plates and depicted stunts that would be dangerous if performed on public roads. Although they included warning text, we determined that this wasn’t sufficient to discourage people from attempting these stunts on public roads. ✅ As a result, we upheld this part of the complaints, ruling that the ads breached the CAP Code regarding social responsibility and motoring standards. ⚠️ Appropriate Protective Gear The second issue was whether the ads irresponsibly depicted riders wearing only athletic wear instead of protective motorcycle gear. 🏍️🧢 Referring to guidance from the Department for Transport (DfT), United Kingdom, we concluded that since the riders wore helmets, the ads didn’t violate any laws or recommendations regarding protective gear. This part of the complaints was not upheld. 🚧 The Takeaway: The reminder for brands is to consider the broader impact of their ads when pushing creative boundaries. Our decision highlights the importance of clarity in advertising, especially when it comes to road safety and legal compliance. ✍️ To find out more, read the ruling: https://lnkd.in/dNu7r-4A #AdvertisingStandards #ASA #AdCompliance

🚀 Excited to announce our contribution to the Advertising Association AI Taskforce's inaugural report, ‘Advertising and AI: Showcasing applications and responsible use’! 📊 The report dives into AI's potential in advertising and underscores the importance of responsible adoption. Our chapter emphasizes self-regulation in AI, with a focus on: - The current and future role of AI in advertising - A 12-point checklist for responsible AI adoption, covering transparency, compliance, and ethics. 🌐 The AI Taskforce, established in September 2023 and co-chaired by Google and VCCP, aims to guide the industry toward cohesive and responsible AI integration. 📩 Check out the full report and join the conversation on the future of AI in advertising: https://lnkd.in/eivpSPYY #AI #Advertising #AITrends #AIRegulation

🔊 3 New Rulings 🔊 This week we upheld complaints against Hike Future and CPD Regulatory Office, and partially upheld complaints on ads for JD Sports. Find out why by reading this week's rulings: https://lnkd.in/dfSgbmm

At the heart of our decision is ensuring that advertisers and brands take all reasonable steps to prevent ads from reaching the wrong audience. When running ads for products high in fat, salt or sugar on social media, the expectation is for advertisers to use all available tools to prevent users under 16 from seeing them. Beyond basic age-based restrictions, interest-based targeting should be utilized where available to ensure ads are directed at those over 16. For full guidance on this matter, visit our website: https://lnkd.in/eHt9vr_v

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