In this week’s #AdMatters… We reflect on the spectacular Advertising Producers Association (APA) show, which was hosted by their CEO Steve Davies. Hundreds of advertising professionals gathered to watch an hour-long film of the best produced ads of the year - congratulations to those whose ads appeared! In other news, our Ad Net Zero UK Director, Elle Chartres picked up a well-deserved Women in Green Business award for her work on Ad Net Zero. And our AA board member, Kathryn Jacob OBE, has just published her new book with Sue Unerman, A Year of Creativity, which is full of inspirational tips. And finally, if your company is an All In Champion and has made substantial efforts to improve inclusion in your workplace, then Media For All [MEFA] Diversity & Inclusion Awards should be calling your name. Our commercial director Sharon Lloyd Barnes will be judging – so do send in your entries before 13 October. Our Ad in the A is Nationwide Building Society’s ‘Mist me’ by New Commercial Arts. Read the full newsletter here: https://lnkd.in/e3D_B58i
About us
The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
- Website
-
http://www.adassoc.org.uk
External link for Advertising Association
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1924
Locations
-
Primary
16-18 Berners Street
London, W1T 3LN, GB
Employees at Advertising Association
Updates
-
Advertising Association reposted this
The nominees for the 2024 Campaign #AdNetZeroAwards have been announced! Due to high demand, we are announcing both the UK and international winners at the awards lunch on Thursday 21 November at the Londoner in Leicester Square 🏆 Find out more: https://lnkd.in/ed8S_PPh In line with the ethos of these awards, we encourage our international participants to nominate UK representatives to attend on your behalf. By reducing international travel, together we can help lower our carbon footprint. We look forward to celebrating with you, whether near or far! Ad Net Zero Ad Net Zero US Ad Net Zero Europe Google Advertising Association IPA (Institute of Practitioners in Advertising) ISBA We Are AdGreen
-
Congratulations to the Campaign UK team for their first Campaign Live event! It featured so much food for thought on topics such as trust, sustainability, inclusion and AI - all linking in to the big theme of ‘The Business of Creativity’. Great to hear our President Alessandra Bellini talk about the link between trust and enjoyment/creativity in ads and how vital it is to driving brand profitability. Always brilliant to see great advertising being showcased and hear the real stories behind the work. Gideon Spanier #campaignlive Maisie McCabe Sebastian Munden Gemma Charles
-
+1
-
A great example of three of our #FrontFoot members coming together to create an impact! Pearl & Dean and National Parks UK have launched the Wild Spaces initiative to enable cinemagoers to support nature. Our members MG OMD collaborated with Pearl & Dean and giffgaff | Certified B Corp as the launch brand, in a dedicated advertising reel to be shown in cinemas to help fund National Park restoration projects. Read more about it via The Media Leader UK: https://lnkd.in/etZXNYU8
-
LEAD Scotland is just over a week away 💫 Leith is all set... have you got your ticket?
🚨 Have you got your ticket for LEAD Scotland yet? 🚨 The Advertising Association’s annual event is just around the corner, and you won’t want to miss it! This year’s incredible line-up includes: Daniel Johnson MSP, Kenny Farquharson (The Times), Marie Owen (LS Productions), Marcus Peffers (M&C Saatchi), Jennifer Whyte (Haleon), and many more leading voices in the industry! Don’t miss out on the opportunity to hear from some of the most influential figures in advertising. 📅 Check out the full details and secure your ticket here: https://lnkd.in/ePCVMTQC #LEADScotland #Advertising #Marketing #Networking #AdIndustry #Events #Scotland
-
Excellent article in Creative Salon Worldwide incorporating insights from our Value of Trust and Social Contribution reports and commentary from AA President Alessandra Bellini. Continuing to build on the rising trust in advertising, especially in Gen Z, is vital to the future of our industry.
In 2023, 50% of all 18-34-year-olds👩👧👦 trusted the ads they saw or heard, claims the Advertising Association’s (AA) ‘Value of Trust’ report. Younger generations now trust ads more than their elders - how have brands achieved this and in what ways can they leverage this trend further? Conor Nichols asks the industry’s media and creative professionals to find out. In conversation with Rebecca Brett, AMV BBDO; Lea Karam, Behave, Total Media; Jas Nandoo and Georgette Fischer, Leo Burnett UK; Devin Ross, VCCP, Ethan Tuxford, Edelman and Jessica Lenehan. Read Here: https://lnkd.in/eZBUrnfU #GenZMarketing #DigitalFirst #AuthenticityMatters #InfluencerMarketing #TrustAndTransparency #UserGeneratedContent #GenZTrends #FutureOfAdvertising #ContentCreators #MobileFirst
-
Rounding off the AA's party conference tour with a final stop in Birmingham for the #ConservativePartyConference.
final event of party conference season 2024 for the Advertising Association. Shout out to the CBI (Confederation of British Industry) for a great venue at the Castle Art Gallery - with a few nods to advertising! #ConservativePartyConference Rain Newton-Smith Will Lane Alice Grimes Stephen Woodford Sharon Lloyd Barnes Matt Bourn Chris Walker Florence Ridley Mariella Brown
-
✨LEAD is back in London for 2025 ✨ The ad industry's annual summit will take place on 6 February at the QEII centre! With a focus on growth and value, the event will be steered by the three presidents of the AA, IPA and ISBA, including Josh Krichefski, CEO of GroupM EMEA & UK, and Pete Markey, CMO of Boots UK. 👀 Find out more & nab your tickets here: https://lnkd.in/e4eyh33U IPA (Institute of Practitioners in Advertising) ISBA
-
Advertising Association reposted this
Commercial Director and Inclusion Lead at the Advertising Association | Trustee at The Pleasance Theatre | Beyond Autism Founding Member | Member of WACL
It's great to be partnering with Media For All [MEFA] again this year for the All In Champion award, one of their phenomenal Diversity & Inclusion Awards 2024 which celebrate the work and people that are driving progress across the ad industry. There are over 130 All In Champions (businesses that have adopted all the All In actions) so hopefully every one of them will be submitting for these awards! It's just 500 words. Omnicom Media Group is the reigning recipient of the title, who's going to clinch it this time...? https://lnkd.in/eEpnvxnQ
Introducing Sharon Lloyd Barnes 🏆 Sharon Lloyd Barnes is the Commercial Director and Inclusion Lead for the Advertising Association. Previously, she ran magazine ad sales teams in London and New York before co-founding The Drive Partnership, a business development consultancy. In 2000, Sharon co-founded a school for autistic children, now called Beyond Autism, which supports children from most London boroughs from pre-school to college. In addition to her commercial role at the Ad Association, Sharon leads the All In campaign – an industry-wide initiative to ensure that everyone in the UK advertising workforce feels they belong which includes the largest inclusion survey of any UK industry workforce – the All In Census. ➡️ Head to https://lnkd.in/eEpnvxnQ to learn more. #MEFA #MediaForAll #DiversityAndInclusion #Media #Advertising #Awards
-
Love it or hate it, tomorrow is world Marmite day! So we would like to remind everyone that the ASA regulates all ads, whether you love them or hate them. We were also delighted to read the 'Baking News' from our friends at Lane about the success of their campaign for Nairn's new Marmite & Cheese oatcakes! (Link to read more in comments) Advertising Standards Authority THE LEITH AGENCY LIMITED