adam&eveDDB

It’s amazing to see some of our client partners on the Campaign UK Power 100 2024 list  💯⭐️🎉 Huge congratulations to our brilliant clients; Suresh Balaji x Lloyds Banking Group Eric Lempel x Sony Interactive Entertainment Edward Smith x Amazon Esi Eggleston Bracey x Unilever Gill Riley x Quorn Foods Read more below 👇 https://lnkd.in/e9tXRDzU

In a recent article for The Drum, Chief Marketing Officer of Lloyds Banking Group, Suresh Balaji, gives an inside scoop on Lloyds’ recent brand refresh.   Balaji states: “We needed to take a traditional brand and make it timeless. We don’t want people to think this is my dad’s bank versus this is my bank."   Our team at adam&eveDDB helped Lloyds develop their new brand positioning, as well as the recent ‘Power to do it all’ campaign that ran on AV, audio, outdoor, social, digital, influencer and gaming channels. Read more of the interview below 👇  https://lnkd.in/evma257P 

In last week's Quote of The Week in The Drum our Chief Client Officer, Sam Lecoeur, shared his thoughts on "how will agencies weather the storm after an unsettled IPA Bellwether report”.   Sam explains how “we have some recent muscle memory formed from much tougher times to help inform our growth planning process. We recognise that investing ahead of the competition in challenging times can yield disproportionate rewards for brands and agencies, so see this as a real opportunity”   Read more below 👇 https://lnkd.in/eHf_AEmS

Our very own Rebecca Treloar has won Junior Agency Producer at the British Young Arrows Awards 2024. The Young Arrows celebrate the best emerging talent in the UK moving image advertising industry, giving the next generation a vital opportunity to gain exposure and celebrate their work. Rebecca joined adam&eveDDB in 2022 and has worked with clients such as Lloyds Banking Group, Amazon and Avanti West Coast. Our Joint Heads of Integrated Production Sally Pritchett & Nikki Cramphorn commented: "Bec is well known for her collaborative spirit & her ability to bring out the best in everyone who works with her." Congratulations Rebecca! We're super proud of your achievement and excited for what is to come!

Following the Advertising Association’s announcement that spend on charity advertising had increased by 14 per cent between 2022 and 2023, our Head of Planning, Will Grundy, shared his views on the topic with Creative Salon Worldwide.   Will shares that "Charity campaigns aren’t growing in popularity. They’re growing in necessity. And that necessity is more urgent than it has ever been." Read more below 👇 https://lnkd.in/enYSTwaJ

To mark the release of the new Link Pay feature in the refreshed Lloyds mobile banking app, we helped Lloyds Banking Group expand its ‘Power To Do It All’ campaign with a new suite of ads.    Our team at adam&eveDDB helped craft the new Best Grandparents 60” film, which builds on the charm and surprise of the first burst of the campaign. The work is supported by additional creative across radio, digital and social media, highlighting how the Link Pay feature can remove the awkwardness and make it easy to ask for money back.     This second burst of ads will continue to mark Lloyds’ significant brand strategy shift for Lloyds, which has moved on from its “By Your Side” positioning, to “Lloyds Moves Everyone Forward”. As part of this shift, the Lloyds app has been completely redesigned, bringing everything together into one place to seamlessly help customers, whatever their financial need, from brilliant everyday banking, to pensions, investments and more.     Thank you Campaign UK for Ad of the Day! Read more below 👇  https://lnkd.in/eAUZZpxw 

Big welcome to Columbia Sportswear Company! 👋 We're thrilled to announce our new partnership with Columbia Sportswear as its global agency of record, following a competitive pitch. Our new account will be led by adam&eveDDB London, in a close partnership with adam&eveDDB US. As Columbia’s new creative agency partner, we will oversee and refresh the brand’s creative strategy, leaning into the eighty-six-year-old company’s unique character. Joe Boyle, Executive Vice President, Columbia Brand President said: “As we look to grow our brand we wanted to build a relationship with an agency that can help tell our unique story in a way that connects emotionally with global audiences, while helping consumers understand the innovation that has powered our products from the beginning. There’s never been a better time for people to enjoy all the outdoors has to offer and we want to unlock that for more people around the world and inspire them through a strong story-telling approach and creative strategy with adam&eveDDB.” Our CEO, Miranda Hipwell commented: “The story of Columbia is so rich and full of personality, this was a partnership we felt excited about from the moment Joe’s letter inviting us to pitch landed on our desks. We’ve enjoyed every minute of the journey until now and can’t wait to tell more people, all over the world, about the unique marriage of irreverence, imagination and innovation embedded in the brand’s DNA. In a world full of purpose led ambitions, Columbia is a rate example of the real deal – we couldn’t be happier to be kicking off this creative, collaborative partnership.” Read more in Campaign UK https://lnkd.in/edz8CePF

We’re very excited to have been shortlisted for Channel 4’s Diversity in Advertising Award with our campaign “If you’re into it, it’s in the V&A” with the Victoria and Albert Museum ⭐️ This year’s theme is “Inclusive by design”, bringing attention to campaigns which reach visually- and hearing- impaired people. We are so proud to be a part of this awards shortlist and a wider industry movement which inspires a change for all campaigns going forward. Congratulations to the other shortlisted agencies; Havas UK, Leo Burnett, VCCP and AMV BBDO Read more below 👇 https://lnkd.in/eDWvzN28

We're so pleased to announce that our campaign with Frontline19 “Sicker than the Patients”, directed by Henry Hobson through MJX, has won gold and silver at this year’s CICLOPE Festival! ⭐️ 💛 Gold – Direction (61 to 120 seconds) 💛 Gold - Casting 🤍 Silver – Film Category Read more below 👇 https://lnkd.in/emzV3gcC

Today, we welcome Brynna Aylward who starts as our first US Chief Creative officer across the adam&eveDDB US offices in New York & San Francisco ⭐️🇺🇸☀️   Brynna joins from Gut Toronto, with a love of craft and as a strong team leader, we are excited to see how Brynna adds to our energy, momentum, and spirit across the adam&eveDDB network! ⚡️    Read more below 👇  https://lnkd.in/en3mbD7G