Acxiom UK

Strike the Perfect Balance in Pharma Marketing! Discover how we're redefining HCP engagement in four easy steps✨ 1. Collect 2. Connect 3. Build 4. Activate Find out more here 👇 https://lnkd.in/dZckzQVW #pharmamarketing #pharma #marketing #medical #medicine

🎉 Big News! 🎉 Acxiom China has won the 2024 Alibaba Tmall Beauty Award for "Ecosystem Partner of the Year"! 🏆✨ This prestigious award, also known as the "Tmall Golden Makeup Awards," recognizes the most innovative beauty brands and services on Tmall, one of China's largest e-commerce platforms. Winning this award is a testament to our innovation and service excellence, building customer trust and opening up new business opportunities! 🌟 hashtag#AcxiomChina hashtag#TmallBeautyAwards hashtag#Innovation hashtag#CustomerTrust hashtag#EcosystemPartnerOfTheYear hashtag#TmallGoldenMakeupAwards

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After a challenging few years for the travel industry, now is the perfect time for travel brands to reevaluate and refresh their loyalty strategies to win back travelers. Acxiom's Mike Wagner shares four key considerations for marketers looking to better understand their customers’ wants and needs. Read more in The Drum: https://lnkd.in/gCTJAWPR

🌟 Get Ready for Acxiom FUSE London 2024! 🌟 Join us on 24th October for a day of innovation, inspiration, and insight at FUSE London sponsored by Salesforce and Sitecore. Here's a sneak peek at what we have lined up for you: ⭐ Keynote Speaker: Scott Brinker on the future of AI in marketing and its transformative impact. ⭐ Panel Discussion: Dive conversations on Martech innovation with industry leaders from Salesforce, Sitecore, and more. ⭐Networking Opportunities: Connect with peers, thought leaders, and partners in an evening of engaging discussions. To register follow this link 👉 https://lnkd.in/eWrPMksg #AcxiomFUSE #MarketingInnovation #AIinMarketing #TechTrends #DigitalTransformation #FutureOfMarketing #NetworkingEvent #IndustryLeaders

Big news! We won this year’s Best Customer Intelligence Platform in the MarTech Breakthrough Awards! 🏆 We are thrilled to receive this recognition that honours our trailblazing leadership and innovation in people-based marketing for the omnichannel age. Learn more about our award-winning capabilities: https://lnkd.in/esQCZf6d

We can't wait for this year's Big Data LDN at the Earls Court and Olympia London, where our esteemed and published marketing expert author, FEDMA board member and Acxiom UK, Acxiom Deutschland GmbH European Privacy Officer Dr. Sachiko Scheuing will present with our Customer Data Platform technology partners Treasure Data. #BIGDATALDN #data #privacy https://lnkd.in/dwSvfFrj

🎶 Hitting the Right Notes: Marketing Lessons from Taylor Swift's Eras Tour 🎶 At Acxiom, we're thrilled to share insights from our Marketing Manager,Tanja K., who has produced an inspiring article on the marketing brilliance of Taylor Swift’s Eras Tour. As the mother of a Swiftie, Tanja has had first-hand experience of the tours powerful marketing impact. The tours success, highlighted by Barclay’s Swiftonomics report, showcases how personalisation and audience connection drive incredible demand. Here are five key takeaways for marketers: 1. Reward Loyal Fans: Swift’s pre-sale tickets for album pre-orders nurture lifelong fans. 2. Celebrate Diversity: The tour appeals to diverse audience groups with tailored content. 3. Tailor Content: Continually revamp content to keep it fresh and engaging. 4. Channel Social Buzz: Use social media to create buzz and engage audiences. 5. Nurture Community: Foster a sense of belonging and community among fans. Brands can apply these principles with Acxiom’s segmented audience packages to connect with their audience, build community, and reward loyalty. 🔍 Discover how our solutions can help your brand hit the right marketing notes. https://lnkd.in/eScGYibC #MarketingStrategy #TaylorSwift #ErasTour #AudienceEngagement #BrandLoyalty #Personalisation #Acxiom #MarketingInspiration #DataDrivenMarketing #CustomerExperience #SwiftieMum

🕵️ Revealing Ghost Shoppers 👻 The biggest challenge in retail? Identifying ghost shoppers – those who transact and vanish without a trace. 🚶♂️🚶♀️ From loyalty programs to in-store Wi-Fi, discover innovative methods to capture and leverage customer data effectively. Read our full POV to learn more: https://lnkd.in/eiUn-fkY #RetailChallenges #DataCapture #CustomerInsights

Our Head of Client Partnerships Lisa Andreou takes us through her thoughts on how brands can keep customers loyal with a healthy balance of data and creativity in Customer Experience Magazine (CXM). https://lnkd.in/eqM7cKYk #loyalty #customerloyalty #customerexperience