Yesterday, we hosted Channel 4 at the Interpublic Group (IPG) office for ''Channel 4 Presents: Maximising Media Impact through Data-Driven Precision''. We had a deep dive into how Acxiom’s innovative data is powering Channel 4’s precise audience targeting, driving stronger engagement and stronger results for advertisers. The session highlighted Channel 4's commitment to broadcasting inspirational content on their streaming platform and demonstrated how brands and agencies can enhance their audience targeting and media strategies to achieve remarkable results though the use of data. A fantastic turnout with great insights - big thanks to Channel 4 for leading the way! 🚀 #datadriven #solutions #audience #targeting #media #strategy Andrew Hooper Channel 4 Alex Wright David Cottell Pritesh Patel
Acxiom UK
Technology, Information and Media
London, England 7,306 followers
Marketing Made Better
About us
Acxiom®, an IPG company, is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fuelling growth for the world's biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Discover more at acxiom.co.uk, where marketing is made better. Please visit our website www.acxiom.co.uk for more information or get in touch 0207 526 5260. Privacy Policy: https://www.acxiom.co.uk/privacy/uk-website-and-marketing-privacy-policy/
- Website
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http://www.acxiom.co.uk
External link for Acxiom UK
- Industry
- Technology, Information and Media
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1969
- Specialties
- Marketing Technology, Data Management, Customer Data Platform, Identity Resolution , Analytics and Strategy , Digital Marketing Solutions , Information Technology , and Marketing Services
Locations
Employees at Acxiom UK
Updates
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Following the shortlist announcement, we are so proud to announce that we have won the award for “Best use of Data to Connect the Experience” in the Sitecore Experience Awards (SEA), for our work with our joint client Aer Lingus. The SEA’s are a celebration of delivering innovative digital experience strategies leveraging the Sitecore digital experience platform (DXP), content operations solution, and commerce platform. “This project was all about learning new ways of engaging customers via data driven insights and improving their travel experience. Whether signposting customers towards digital check-in, helping customers redeem their reward points or making connecting journeys easier, the value has been impressive.” Ronan Menton MBA, Senior Product Manager at Aer Lingus Read more here ➡https://lnkd.in/em39stKT #Sitecore #SitecoreExperienceAwards #AerLingus #Travel
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Ready to unlock exclusive insights with Acxiom? 💡 Subscribe to our email newsletter for cutting-edge marketing solutions, expert tips, and access to webinars and events. Stay ahead of the game and subscribe now: https://lnkd.in/gCmaJN45
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As customer acquisition continues to get harder, it's easy for brands to get swept away in the latest technologies. Check out this article from Acxiom's P. Tate Olinghouse in The Drum where he shares the five steps brands need to take to get the customer intelligence foundation right to get the most out of a tech investment: https://lnkd.in/dvhWTqvM
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🚀 Get Ready for FUSE London 2024! 🚀 On October 24th (less than one month to go!), join us at Acxiom’s flagship event, sponsored by Salesforce and Sitecore where industry innovators, thought leaders, and technologists will explore how to connect the disconnected to bridge the paid and owned media worlds.🌉 🗓️ Date: 24 October 2024 🕒 Time: 12:00pm – 16:30pm BST 📍 Location: 16 Old Bailey EC4M 7EG, Ground Floor Agenda Highlights: ⭐ Scott Brinker will share his vision on the future of AI in marketing and its transformative impact. ⭐ Dive into a riveting conversation on Martech innovation with industry leaders from Salesforce, Sitecore, and more. ⭐End the day with networking and rooftop drinks! 🥂 Secure your spot now! #FUSELondon #MarketingInnovation #AIinMarketing #TechTrends #DigitalTransformation #NetworkingEvent #IndustryLeaders #FutureOfMarketing #EventHighlights #JoinUs https://lnkd.in/eWrPMksg
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💥 Back by popular demand! 💥 We’re joining forces with Antavo Loyalty Cloud in Munich during Oktoberfest, for one of our exclusive loyalty club breakfast events! Joe Danter Director EMEA, our very own Larissa Moreira – Partner and Loyalty expert and SVP Global Professional services Jochen Toepfer will take brands through what’s happening in the loyalty landscape now and what strategies and best practices they can adopt to stay competitive in a crowded market. Register for your exclusive place 🡪 https://lnkd.in/e8Mg3VCP 🚀 #loyalty #Oktoberfest
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Last week the brilliant Dr. Sachiko Scheuing spoke at Big Data LDN with our partners Treasure Data (who have been named a Leader In The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024). It was great to hear her insight into best data governance practices for building great customer relationships using a CDP to create an effective data-driven business! Did you catch this session?
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With InfoBase Purchase Transactions, custom audience creation is just the start🎇 Dive into spending behaviours💸, connect with your ideal customers and personalise 👨👩👦 like never before. Ready to make every campaign your most successful one yet? Discover more about InfoBase Purchase Transactions. https://lnkd.in/e_te27Ju
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We are so proud to be shortlisted for our work with Aer Lingus for "Best Use of Data to Connect the Experience" in the upcoming Sitecore Experience Awards 2024. 🏆 If you aren't aware what the SEA's are, they are awards given by Sitecore to visionary brands who best utilise content and digital experiences in meaningful and impactful ways. Finalists were shortlisted based on the best use of Sitecore solutions, including the Sitecore digital experience platform (DXP), digital asset management solution, and commerce platform to drive business. The winners will be announced at Sitecore Symposium in October in Nashville 🤞 For the full shortlist click here: https://lnkd.in/evU52Vs9 #SEAs #powertobuild #DigitalVisionaries
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🌟 Save the date: 24th October! 🌟 Be part of a day of innovation, inspiration, and insight at FUSE London, sponsored by Salesforce and Sitecore . Here's a sneak peek: ⭐ Keynote by Scott Brinker on AI's future in marketing and its transformative impact. ⭐ Panel discussions on Martech innovation with industry leaders ⭐ Networking opportunities to connect with peers, thought leaders, and partners in an evening of engaging discussions. Register here 👉 https://lnkd.in/eWrPMksg #AcxiomFUSE #MarketingInnovation #TechTrends #DigitalTransformation #FutureOfMarketing