Key stat: Half of shoppers worldwide have used social media to discover products, per Salesforce, but even more (59%) have used it to purchase something.
Beyond the chart:
- In 2024, there will be 110.4 million social buyers in the US, representing 38.8% of the population, according to our forecast.
- Facebook will be the top platform for social commerce next year with 64.6 million social buyers, followed by Instagram (46.8 million), and TikTok (40.7 million), per our forecast.
- Livestream commerce hasn’t quite caught on with US consumers yet. But as it’s a major part of TikTok Shop’s ecommerce push in the US, the channel may start to gain adoption in the year ahead.
Use this chart:
- Identify where worldwide shoppers are finding products and where they are buying them across social and digital channels.
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Methodology: Data is from the August 2023 Salesforce "Connected Shoppers Report, Fifth Edition." 2,400 shoppers worldwide ages 18+ and 1,125 retail professionals worldwide were surveyed online during May 18-June 21, 2023. For the consumer survey, 31% of respondents were from the US. For the retailer survey, 27% were from the US.