Samba TV

🚨 Big news 🚨 Samba TV has acquired Semasio! Together, Samba TV and Semasio (a global provider of contextual targeting and audience data solutions) are advancing the future of advertising in a privacy-conscious world where first-party data and contextual intelligence play a vital role in a brand’s marketing strategy. 📌 “Our vision is that AI-generated data and insights will create high-performance, privacy-first advertising solutions, so we are doubling down on that with this acquisition.” 👏 👏 - Samba TV Co-founder and CEO Ashwin Navin We're not the only ones excited, just take a look at what others are saying: 🎤 💥“The combined footprint creates a contextual targeting powerhouse that can address the most valuable audience attributes marketers care about, while being uniquely specific, scalable and privacy forward." -- National Media Research, Planning & Placement Chief Innovation Officer Adam Wise. 🎤 💥"As a long-standing partner of Semasio, we’re excited by the news that Semasio’s semantic targeting capabilities will be combined with Samba TV's comprehensive global first-party data and advanced AI solutions. This integration brings new possibilities to our data activation strategies and will unlock increased value for our clients in their cross-channel marketing efforts." -- Acxiom SVP of Channel Partnerships Martin Wexler. Read more via Victoria McNally at AdExchanger 👉: https://lnkd.in/e82fz7zj #GenAI #Contextual #AI #FutureofAdvertising

Did you know that audiences exposed to EV and hybrid car ads indexed higher among households earning $150k or more? 🚗 💰 🧠 If you didn't get a ticket to see Samba TV SVP of Sales and Strategic Accounts Christina Park at ThinkLA's sold out Auto Dinner in LA tonight, message us for more of these great auto insights. https://lnkd.in/gVn2_NFG #ThinkLA #AutoDinner #AutoMarketing

Samba TV is now partnered with Kargo in Australia! “We’re excited to combine our technologies to give Kargo’s advertisers a smarter way to inform their omnichannel planning strategies and access more levers to optimise performance.” - Yasmin Sanders, Managing Director - Australia, Samba TV Read more in Mi3 about how the partnership leverages Kargo’s targeting capabilities and Samba TV’s omniscreen measurement to unlock deduplicated incremental reach on top of digital campaigns 👉 : https://lnkd.in/gdQp7UkR #AustraliaBusiness #TotalTV #AdStrategy

It's the final days before Americans cast their votes (many already underway by mail) for the Presidential Election. In this critical push, Campaigns & Elections checked in with Samba TV Co-founder and CEO Ashwin Navin for a look at what we're seeing with the campaigns: “We’re also seeing social pick up significantly as a way to microtarget segments and fill in the gaps from TV-only campaigns. This is key for voter targeting, especially, for example, with many Gen Zers who get news almost entirely from social. For states that appear to be winnable, we see both sides taking a holistic approach to messaging by employing a hybrid strategy that involves traditional TV, surrounded by social and digital media.” Dig into the full piece here 👉 : https://lnkd.in/gw7xV4an #ElectionDay2024 #PoliticalAdvertising #PresidentialElection

Advertising Week may be over but we're still abuzz from the whirlwind show! The event kicked off in full force, gathering the industry's top minds for an immersive four days of insightful content, networking, and engaging events. The strong turnout highlighted the industry’s drive to learn, collaborate, and navigate today’s fragmented media landscape. Key discussions revolved around AI’s new role in the industry, with Samba TV at the forefront of this critical topic. Catch up on what we were up to here 👉 : https://lnkd.in/g-v44Mcy #AWNY24 #AWNY #GenAI #AI #FutureofTV

That's a wrap on SXSW Sydney! Out of the many highlights of the show was a Samba TV-hosted panel featuring industry veterans with over 100 years of combined experience in media and advertising (Yasmin Sanders, Karen Halligan, Lucy Formosa Morgan, Rod Prosser, and Sam Buckingham-Jones) brought together to talk about where the future of TV is heading. Amongst the predictions? Local content and relevance is key for Aussies. #SXSWSydney #AustraliaBusiness #TotalTV

Been following the showdown between 🤛 Paramount and Nielsen 🤜 ? "They’re both motivated to close the gap.” Catch up with this TheWrap piece by Lucas Manfredi where Samba TV Co-founder and CEO Ashwin Navin weighs in 👉 : https://lnkd.in/g2Fd_rkr #TVData #TVMeasurement #TVAdvertising

Samba TV is back at SXSW Sydney! Join us (Yasmin Sanders, Karen Halligan, Lucy Formosa Morgan, Rod Prosser, and Sam Buckingham-Jones) at 4 this Wednesday at Clear Hayes House to explore how local networks in Australia are leveraging their unique strengths to meet the changing needs of advertisers and how measurement is evolving as new streaming platforms enter the market. Details here 👉 : https://lnkd.in/dRzAA-CY #SXSWSydney #ClearHayesHouse #AustraliaBusiness #FutureofTV

Heard in the halls and on stage throughout this year's Advertising Week New York was one subject above all others: AI and the promises (and challenges) it holds for the industry. Samba TV CEO and Co-founder Ashwin Navin says it best (as seen in today The Wall Street Journal CMO Today from Lucia Moses and Lara O'Reilly with Business Insider): "I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." https://lnkd.in/g2G96NkY #AdvertisingWeekNewYork #AI #AWNY #AdStrategy

The Media Leader UK's Future of Media London has wrapped! A major takeaway from the last two days is that TV remains an incredibly impactful medium, and it’s only improving thanks to the industry's focus on smart data and effectiveness measurement. Thank you, Sam Tidmarsh, for steering an insightful panel with Samba TV's Dan Conneally and to the industry experts who shared their unique perspective: Amy Caven (Boots UK), Tom Mardon (Tesco), John Cox (Channel 4), and Karin Seymour (Sky Media UK) 👏 👏 #FOML #FutureofMedia #TVdata #AdStrategy