Abstract: The smiles of politicians are considered a key component of their success, allowing the... more Abstract: The smiles of politicians are considered a key component of their success, allowing them to nonverbally connect with potential voters and strengthen their connection with supporters. Smiles, however, are not unitary displays; they are multifaceted and variant in their intent and what they can accomplish due to variations in the way they may be displayed, as well as within the context they occur. With this in mind, this study expands upon the groundbreaking work on facial display behavior carried out by the Dartmouth ...
Journal of Broadcasting & Electronic Media, Mar 1, 1999
... For perspective on the effect of close-ups, this paper employs the insights of two theorists ... more ... For perspective on the effect of close-ups, this paper employs the insights of two theorists ... of the 1992 election provide a rich context for investigating the effects of political ... The potential electoral consequence of this individual-level media effect is indicated by the comments of ...
This study examines the extent to which character advertising and other host-selling practices pr... more This study examines the extent to which character advertising and other host-selling practices prevail on popular children’s websites and assesses whether commercial sites geared toward young users are complying with voluntary guidelines calling for a clear separation between advertising and content. A longitudinal analysis of 101 of the most popular children’s websites over a six-year period (2003, 2006 and 2009) found the integration of content and advertising through the use of spokescharacters, advergaming, and product personalities to be common. A majority of sites employed characters in their online advertising and most did not identify advertising with an explicit label when characters were featured on their homepages. A similar pattern was found for product-based games that featured spokescharacters. Branded sites with a recognizable product were much more likely to employ spokescharacters in product-based games than non-branded sites, and to use popular characters in their advertising. Over time, fewer websites featured product characters on their home pages, while the use of character advertising in product-based games inside websites increased substantially.
Notice. Imprimer la notice. Media access: social and psychological dimensions of new technology u... more Notice. Imprimer la notice. Media access: social and psychological dimensions of new technology use (coll lea's communication series). Auteur : NEWHAGEN John. ... Les stéroïdes naturels de A à Z. Auteurs : Robert MORFIN. 115.00 Ajouter au panier. Au cur de l'actualité. ...
... at bringing people closer to the news through features that invite involvement, online news o... more ... at bringing people closer to the news through features that invite involvement, online news operations are ... to negative evaluations, yet are regarded as the best part of the site by users ... found that viewers with lower cognitive capacity feel more entertained and evaluate a film ...
Abstract: The smiles of politicians are considered a key component of their success, allowing the... more Abstract: The smiles of politicians are considered a key component of their success, allowing them to nonverbally connect with potential voters and strengthen their connection with supporters. Smiles, however, are not unitary displays; they are multifaceted and variant in their intent and what they can accomplish due to variations in the way they may be displayed, as well as within the context they occur. With this in mind, this study expands upon the groundbreaking work on facial display behavior carried out by the Dartmouth ...
Journal of Broadcasting & Electronic Media, Mar 1, 1999
... For perspective on the effect of close-ups, this paper employs the insights of two theorists ... more ... For perspective on the effect of close-ups, this paper employs the insights of two theorists ... of the 1992 election provide a rich context for investigating the effects of political ... The potential electoral consequence of this individual-level media effect is indicated by the comments of ...
This study examines the extent to which character advertising and other host-selling practices pr... more This study examines the extent to which character advertising and other host-selling practices prevail on popular children’s websites and assesses whether commercial sites geared toward young users are complying with voluntary guidelines calling for a clear separation between advertising and content. A longitudinal analysis of 101 of the most popular children’s websites over a six-year period (2003, 2006 and 2009) found the integration of content and advertising through the use of spokescharacters, advergaming, and product personalities to be common. A majority of sites employed characters in their online advertising and most did not identify advertising with an explicit label when characters were featured on their homepages. A similar pattern was found for product-based games that featured spokescharacters. Branded sites with a recognizable product were much more likely to employ spokescharacters in product-based games than non-branded sites, and to use popular characters in their advertising. Over time, fewer websites featured product characters on their home pages, while the use of character advertising in product-based games inside websites increased substantially.
Notice. Imprimer la notice. Media access: social and psychological dimensions of new technology u... more Notice. Imprimer la notice. Media access: social and psychological dimensions of new technology use (coll lea's communication series). Auteur : NEWHAGEN John. ... Les stéroïdes naturels de A à Z. Auteurs : Robert MORFIN. 115.00 Ajouter au panier. Au cur de l'actualité. ...
... at bringing people closer to the news through features that invite involvement, online news o... more ... at bringing people closer to the news through features that invite involvement, online news operations are ... to negative evaluations, yet are regarded as the best part of the site by users ... found that viewers with lower cognitive capacity feel more entertained and evaluate a film ...
Uploads
Papers by Erik Bucy