Opportune

SEM'de görüşmek üzere 🙌🏻💙

Hedefi on ikiden vuran, önce seslenip, sonra cevap vermeyen, bizi bizden çok düşünen, koşulsuz şartsız sevebilen… Tüm annelerimizin #AnnelerGünü kutlu olsun! İyi ki varsınız… 🧡

Another Global Case from Beymen! 🎉 We utilize Search Ads 360 (SA360) templates (Inventory ADS Management) for Beymen which owns an extensive product range. Our templates feature a keyword structure including brand and category information. We aimed to achieve higher ROAS (Return on Advertising Spend) by automating campaigns in technology category. To avoid irrelevant search terms that could affect the campaign's performance, we devised an experiment to combine Broad match keywords with brand control technology. We reached relevant search terms via brand control with Broad match key words. Thus, we susucceed and achieved our goal and prevented irrelevant brand queries! When combined AI-suportted bidding strategies with Broad match and brand control in template campaigns on SA360 platform, we achieved significant increase of 113% ROAS and 390% revenue boost. We congratulate all team members, especially Berfu Derici and Kıymet Abinikman! Moreover, gratitude for the entire Beymen team, including Murat Dağlı, Nur İplikçi and Aslıhan Alper who accompany us on this journey. Together, we are stronger! 💪🏻 

LC Waikiki's Innovation: Leadership in Data and Measurement with the First Think with Google Article LC Waikiki has aligned with new privacy standards using its' own data (1PD) and AI-powered Google solutions. This strategy has laid a strong foundation for increasing sales. Particularly, during seasonal periods, we boosted sales with App engagement campaigns, targeted previous relative users with Remarketing Lists for Search Ads (RLSA),mobilized users to create a demand with Demand Gen campaign type and narrated its brand story on YouTube. Additionally, through collaboration with Opportune, it developed a full-funnel comprehensive campaign structure using Google Analytics 4, Adjust and BigQuery data. Opportune technique & process & data management team: Berkan Şişman, Alp Eren Gönüllü Opportune brand & campaign management team: ilker uğurlu, Taylan Gök, Orhan Gümülcineli Google team: Burak Vurgun, Yiğit Fındık, Özlem Geyik Özmen, Beril Onder LCW team: Buse Betoner Öründü, Yonca Kerküklü, Kaan Incekara Click on the link to access the article 👉🏻 https://lnkd.in/dvY5qdV8

Sevdiklerinizle mutlu, sağlıklı ve huzurlu bir bayram geçirmenizi dileriz! İyi bayramlar... #Opportune #RamazanBayramı

Opportune Academy iş birliğiyle hayata geçirdiğimiz İleri Seviye Sosyal Medya Reklamcılığı Sertifika Programı 6 Mayıs’ta başlıyor! 5 Nisan’a kadar kayıt ol, %20 erken kayıt indiriminden faydalan! Detaylı bilgi ve kayıt: https://lnkd.in/dawgDvjH

Brandverse Awards 2024'te en başarılı dijital çalışmaların belirleneceği Sosyal Medya ve Dijital Kategorisinde Ceo'muz İhsan Ceyhan Solak jüri üyesi olarak yerini aldı. Tüm Katılımcılara başarılar dileriz.

LC Waikiki, Türkiye's leading fashion retailer, has been strengthened its' advertising strategy via full-funnel 1 PD integration and Google's AI solutions. Utilizing this 1PD dataset to different types of campaigns for instance, App Engagement, Demand Gen, YouTube Action and RLSA for modeled users who who to be expected to purchase winter season and new year products, the company increased its' sales / revenue and have been deserved to be published as a global case study by Google. In our collaboration, the campaign structure has been enhanced by using Google Analytics 4, BigQuery, Adjust, product feed and external data sources to send more signals to the 1PD model for further strengthened. In campaign period, we have achieved 39% ROAS increase, 36% CPA decrease and 64% CR increase. In the same period, our data continued to increase rapidly and thanks to DDA we eventually achieved above 80% ROAS increase, 50.09% CPA decrease and 27.41% CR. • Opportune technique & process & data management team: Berkan Şişman, Yasin Sarıyıldız • Opportune brand & campaign management team: ilker uğurlu, Taylan Gök, Beyza Alçiçek • Google team: Burak Vurgun, Yiğit Fındık, Özlem Geyik Özmen, Beril Onder • LCW team: Buse Betoner Öründü, Yonca Kerküklü, Kaan Incekara, Kadir Kadıoğlu

Opportune presents… Another successful strategy with LC Waikiki! With our partnership with LC Waikiki brand, we developed a new marketing strategy using Consent Mode v2 integration, redefining our measurement strategy to align with privacy concerns. Thanks to the advanced Consent Mode integration we implemented in Q4, we achieved uplift well above the benchmark. While the standard integration typically recovers a maximum of 50% of Google Ads conversions from users who don't consent (Google benchmark), with our new strategy, we remarkably retrieved 60% of commercial conversions, showcasing the strength, resilience, and expertise of our integration along with our modeling capabilities. Special thanks to the Opportune team for their contributions: • Berkan Şişman Appreciation also to the LC Waikiki Team: • Buse Betoner Öründü and Yonca Kerküklü And the Google Team • Burak Vurgun

İleri Seviye Arama Motoru Reklamcılığı Sertifika Programı’nda kayıt için son günler! Opportune Academy iş birliğiyle hayata geçirdiğimiz 13 Mart’ta başlayacak program ile ilgili detaylı bilgi ve kayıt için: https://lnkd.in/dscsUHf8