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A developer of therapy devices for athletes is now worth $700 million thanks to superstar backers like Naomi Osaka
A crew of high-wattage celebrity athletes have teamed up to invest $47.8 million into Hyperice, a developer of medical devices designed to help players and fitness buffs recover after workouts or…
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Live streams of karate and niche sports are terrifying major sports leagues
Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. That shift occurred because TV shows are shifting to online or on-demand viewing, and live broadcasts of the biggest sports are the main thing…
If you’re a UFC fan you’ll now have another place to watch fights – Amazon Prime Video. The online retailers just announced that starting with UFC 222 on March 3rd,…
Dish’s streaming service for cord cutters, Sling TV, will host its first ever pay-per-view event this weekend, by offering coverage of UFC: 214: Cormier v. Jones 2. The fight between…
UFC’s Dana White: “Twitter Is The Greatest Marketing Tool In The History Of The World”
I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via…
You knew something like this was coming as soon as Microsoft announced the Kinect way back when. It’s UFC Personal Trainer, and it’s exactly as you’d expect: flail about in…
UFC has a tricky relationship with the Internet. The company’s president, Dana White, has said time and again that he believes it will be the future of television and pay-per-view…
UFC has joined the growing list of sports organizations that have gone 3D. This Thursday’s event, broadcast live on the Versus network from Louisville, will be the company’s first 3D…
NeuLion announced a deal a few days ago to bring “a brand new service for UFC offering the most interactive, far-reaching digital experience yet.” Last night’s UFC 126 was the…
It would appear that several popular streaming sites are being taken down as we speak. One that I’m familiar with, Roja Directa, has a note on its front page saying…
UFC Files Lawsuit Againt Justin.tv As It Tries To Elmininate Illegal Online Streams Altogether
UFC has continued its fight against copyright infringement by filing a lawsuit against Justin.tv, the video streaming Web site where, UFC alleges, people can watch its events for free. UFC…
A friendly tip to all the UFC fans in the crowd. Spike TV won’t be showing the preliminary fights from tomorrow’s GSP-Koscheck II event. But worry not! UFC itself will…
“There is definitely going to be an EA Sports MMA 2.” That’s the big news coming out of yesterday’s Figure Four Daily interview with EA Sports MMA producer Jeff Ecker,…
Frank Mir v. Brock Lesnar III UFC Fight In Jeopardy: Will Twitter's Destructive Influence Never End?
I’m actually not here right now. I wrote this yesterday while listening to Kanye West’s new album, which I’m still deciding if I like or not. I think my opinion…
Pirates may have had a hard time finding illegal streams of UFC on Saturday night, and that’s because UFC has decided to strike at the heart of the beat: Google.…
EA Sports MMA went on sale last week. The first week’s sales? Not too good, which furthers the idea that it’s not mixed martial arts (MMA) that’s hot right not,…
On the left, Fedor Emelianenko, probably the greatest mixed martial artist to ever live. I don’t want to hear any arguments on that point, either. On the right, Randy Couture,…
UFC’s war against piracy continues, with word that Zuffa, the promotion’s parent company, has filed a lawsuit against an English fellow who is alleged to have provided an illegal stream…
Last night was the first big test for the stream police after Zuffa, parent company of UFC, had subpoenaed Ustream and Justin.tv last week for the IP addresses of its…
Ustream Vows To Stop UFC Streamers, Makes It Easier For Copyright Owners To File Complaints
A few days ago we learned that the UFC had subpoenaed Ustream.tv and Justin.tv for the information of people who had ilegally streamed pay-per-view events. Having spoken to these people…
If this were the AP, the following would be the lede to this next story: “UFC President Dana White wants to put pirates in a kimura.” (That, of course, assumed…
Hopefully THQ has learned that you can’t release UFC games like you would Madden. For one, there’s not enough year-over-year change in UFC to warrant a new game. The same…
Word on the street (Wall Street, that is) is that UFC Undisputed 2010 didn’t sell nearly as well as the previous game. There could be a few reasons for that,…
UFC President Dana White believes the Internet is the future of television, so this Roku deal makes all kinds of sense. Beginning with next week’s pay-per-view, UFC 114, Roku owners…
Come May 25, you’ll be able teach that punk Anderson Silva a lesson. Well, on your Xbox 360 or PS3, that is.
Exciting interview: UFC's Chuck Liddell talks Reebok ZigTech, his MMA future and the Apple iPad. Yes, the iPad.
I had myself a bit of a field trip yesterday, going over to Reebok’s fancy gym on Columbus Avenue in New York to try out their new ZigTech shoes. The…
UFC (along with SpikeTV) embraces the Internet, launches Ultimate Fighter Web site: Full streaming episodes, Twitter & Facebook integration
All that talk of UFCnot “getting” the Internet? Yeah, it’s time to put that idea to rest. The company’s longtime TV partner, SpikeTV, launched ultimatefighter.com earlier today, a place where…
Breaking news: UFC is popular. THQ has revealed that it sold 2.5 million copies of UFC: Undisputed, its fighting game based on the UFC license. And now you know why…
One of the arguments “in favor” of illegal UFC streaming just became a little bit harder to defend. The company signed a deal with China’s sohu.com to broadcast events online…
So I woke up this morning and logged straight into World of Warcraft, as I do every morning except Tuesdays, what with the stupid “realm maintenance” nonsense. I sold a…