Clothing
Amazon turns to AI to help customers find clothes that fit when shopping online
After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The…
Influencer shopping app LTK adds creator product reviews in its latest update
Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z —…
Lyft follows Uber’s lead and removes its mask mandate
Despite the ongoing COVID-19 pandemic, face masks are no longer required for Lyft riders and drivers. Yesterday, Florida federal Judge Kathryn Kimball Mizelle voided a federal mask mandate on transportation,…
Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees
Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with casual…
Walmart launches AI-powered virtual clothing try-on technology for online shoppers
Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to…
If Pair’s announcement is any indication, the direct-to-consumer eyewear market is doing quite well.
OpenSponsorship lands new capital to bring brands, athletes together
OpenSponsorship is disrupting the $60 billion sponsorship industry by providing flexibility on the kinds of deals brands can make with athletes.
Historically, the transmasculine community has been neglected by the fashion world. But Both& is a new brand looking to offer clothing tailored specifically for transmasculine bodies. The company was founded…
NASA will use Fitbits to help prevent spread of COVID-19 to astronauts and employees
NASA will provide 1,000 of its employees, including 150 astronauts, with Fitbit devices in a pilot program designed to see if they can help supplement efforts to keep these mission-critical…
Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A
Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z…
Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire
Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg believes that its…
Walmart partners with fashion consignment marketplace thredUP
Walmart is continuing its foray into fashion e-commerce, announcing a strategic partnership with fashion resale marketplace thredUP to list a large number of items on Walmart’s digital storefront. With this…
As fashion has its metaverse moment, one app looks to bridge real and virtual worlds for sneakerheads
Fashion is having its moment in the metaverse. A riot of luxury labels, music, and games are vying for attention in the virtual world. And as physical events and the…
3D-printed glasses startup Fitz is making custom protective eyewear for healthcare workers
A lot of startups have answered the call for more personal protective equipment (PPE) and other essentials to support healthcare workers in their efforts to curb the spread and impact…
St. Louis-based Summersalt raises $17.3 million for its direct-to-consumer clothing line
The Midwest may not be known as the fashion capital of the world (or even the U.S.), but its place in the consumer retail firmament is secure through L Brands…
North ending production of current Focals smart glasses to focus on Focals 2.0
Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it…
Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia
Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first…
Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. But now, the heiress to…
NASA’s new Artemis spacesuits make it easier for astronauts of all sizes to move on the Moon
NASA revealed new spacesuits, specifically created for the Artemis generation of missions, which aim to get the first American woman and the next American man to the surface of the…
Red Heart’s Heat Wave yarn knits together hand-crafting and new textile technology
Affordable and readily available, Red Heart is the yarn brand that many knitters, including me, used the first time we picked up a pair of needles. I was surprised to…
Google brings its Jacquard wearables tech to Levi’s Trucker Jacket
Back in 2015, Google’s ATAP team demoed a new kind of wearable tech at Google I/O that used functional fabrics and conductive yarns to allow you to interact with your…
North now offers Focals smart glasses fittings and purchases via app
North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into…
Peak Design’s Travel Duffel 35L is as simple or as powerful as you need it to be
A good, solid duffel bag is a mainstay for many travelers — especially those who like packing up a car for a weekend away, or frequent flyers who disdain the…
YC-backed startup Binks can ship custom-made clothing to Indian women in just three days
Binks is a custom clothing startup created after co-founder and CEO Aamna Khan realized how frustrating it is to find well-fitting women’s workwear in Indian cities. Currently participating in Y…
Snap introduces Spectacles 3, with two HD cameras and 3D effects on Snapchat
Snap has introduced a third generation of its Spectacles wearable sunglass cameras, and these include new 3D effects for use in Snapchat: You can capture 3D snaps, with a slight…
MIT researchers are working on AI-based knitting design software that will let anyone, even novices, make their own clothes
The growing popularity of 3D printing machines and companies like Thingiverse and Shapeways have given previously unimaginable powers to makers, enabling them to create everything from cosplay accessories to replacement…
Featured Article
Ethical fashion is on the rise
The fashion industry has historically relied on exploitative, unsustainable and unethical labor practices in order to sell clothes — but if recent trends are any indication, it won’t for much longer. Over the last several years, the industry has entered a remarkable period of upheaval, with major and small fashion brands…
Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to…
ThirdLove, the direct-to-consumer lingerie startup, gets a $55M boost
Direct-to-consumer startups — making products that leverage the internet to bypass third-party marketplaces and retailers to engage with and sell directly to their customers — have been one of the…
Fitbit’s newest fitness tracker is just for employees and health insurance members
Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available…
