augmented reality
XReal introduces a $200 device that brings Android apps to its AR glasses
The $200 Beam pro looks like an Android phone, but instead it’s a mobile device designed specifically for Xreal’s glasses.
When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in spring/summer of 2015, it was about as hot as startups come. After years of secrecy,…
Dyson’s new AR feature shows where you have (and haven’t) vacuumed
If this had been announced exactly a week prior, it would have been easy to mistake for some corporate April Foolery. Dyson, however, assures us that augmented reality vacuuming is…
Former Snap design lead debuts Shader, an AR creation tool that uses AI to generate custom effects
Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and…
AR glasses with multimodal AI nets funding from Pokémon GO creator
In the week when gadget lovers around the world are enchanted by Vision Pro, a young, brave startup is trying to carve out a space for its augmented reality device…
Walmart debuts generative AI search and AI replenishment features at CES
In a keynote address at the Consumer Electronics Show in Las Vegas, Walmart president and CEO Doug McMillon and other Walmart execs offered a glimpse as to how the retail…
AR platform Really launches ‘Fandime’ NFTs to reward users with exclusive movie-related content
Traditionally, being a hardcore movie fan means collecting physical memorabilia like autographed posters to show dedication. However, in recent years, a number of companies have started betting on digital collectibles…
Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects
Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put the…
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that…
Snap partners with edtech company Inspirit to bring its AR tech to 50 US schools
Snap is partnering with edtech company Inspirit to bring augmented reality into classrooms to help students better understand STEM lessons, the company announced on Wednesday. The two companies are working…
Snap shutters its enterprise services division after less than a year
Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was announced in March…
Envisics closes $100M to advance AR heads-up display tech in cars
Envisics, a U.K.-based holographics company building in-car technology that projects navigation, safety alerts and other data onto the inside of a windscreen, has closed a $100 million Series C round.…
Magic Leap’s original headset will stop working at the end of 2024
As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup…
TikTok’s AR development platform called “Effect House,” which allows creators to build AR effects for use in the video app, is officially out of beta. Creators can now download Effect…
Mirrorscape’s new AR tabletop platform could enhance your D&D campaign
Yet another virtual tabletop (VTT) tool has joined the fray, giving Dungeons & Dragons, Pathfinder and tabletop role-playing gamers alike a new augmented reality experience. Mirrorscape, a mixed reality and…
Featured Article
VR is dead
That’s because VR is missing the one crucial thing that could’ve taken it from “cool toy” to “must-have device.”
Brilliant Labs puts AI in front of your eye with its tiny open source AR lens
Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open source, pocket-sized AR lens that can…
Avatar startup Genies launches $1M fund for developers building AR experiences
Genies, the Bob Iger-backed avatar tech company, announced Thursday the launch of its Developer Engagement Fund to reward developers that build AR experiences via Genies’ recently announced developer kit. The…
Even with its hefty price tag, the Apple Vision Pro is still a killer device. Startups should pay attention.
We’ve never met. We’ve never talked. And still, I feel confident telling you that the Vision Pro isn’t for you. At the end of the day, it’s an odds game.…
Apple has acquired Mira, an augmented reality (AR) headset startup, for an undisclosed amount, according to The Verge. Founded by entrepreneur Ben Taft in 2016 and based in Los Angeles,…
At WWDC today, Apple unveiled its long-awaited AR headset, which consumers have been anticipating for years. But how much will the Apple Vision Pro cost? Apple Vision Pro will retail…
How to watch Apple unveil its AR/VR headset, iOS 17 and more at WWDC 2023
Today’s the big day, and we’re expecting big things — well, one really big thing for sure. Apple will kick off WWDC 2023 at 10AM PT Monday June 5 with…
Featured Article
A brief history of VR and AR
By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its inventor’s West Los Angeles home. Rheingold describes awe — even surprise — that the system was still operable almost 30 years…
Apple invites media to WWDC 2023 keynote, where AR headset is expected to debut
Apple has sent out official invitations to select media to attend its WWDC 2023 keynote in person at the company’s Apple Park headquarters in Cupertino, California. The keynote is set…
From the makers of Pokémon GO comes another mobile game that brings cute little creatures to our fingertips: Peridot. Like a ’90s Tamagotchi toy, Peridot is a pet simulator, but…
Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like…
Snapchat’s AR technology comes to the real world with ‘AR Mirrors’
Snap today offered an update on its AR Enterprise Services (ARES), the company’s recently announced initiative focused on providing AR tools and expertise to businesses that want to leverage Snapchat’s…
Despite uncertain US future, TikTok launches Branded Effects for marketers
While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses marketing themselves on…
Snap users are already quite familiar with the company’s expertise in AR thanks to Lenses and Filters. Now, the social media company is unveiling AR Enterprise Services (ARES) to offer…
