Mark Suster

Mark Suster is the managing partner at Upfront Ventures, the leading Los Angeles-based venture firm.

Mark Suster

Latest from Mark Suster

It was only a year ago that many in the Venture Capital industry were predicting that “winter was coming” and to be fair the author of this post was chief…

Why was the winter for venture capital funding so short?

Should You Be A Startup CEO?

This is the narrative that isn’t talked about – but I promise you it’s the more common narrative amongst even those that went to top-tier schools, got the right jobs,…

Should You Be A Startup CEO?

Startups in a world of massive markets can be confusing. The law of large numbers; platforms that can make your company blow up unexpectedly and the trendy nature of tech…

Be Honest About Whether Your Product Really Makes A Difference

There’s Something Going On In L.A.

It’s the new refrain I hear from investors and even entrepreneurs these days. I hear it right after people decide to come by for a few days to “check out…

There’s Something Going On In L.A.

There is an old saying in poker that if you don’t know who the sucker at the table is – it’s you. The same can be said of critical decisions…

Why You Shouldn’t Decide Anything Important At Your Board Meeting

The tech industry has a certain narrative on how startups are created. Given the immense wealth generated in a short period of time, entrepreneurial lessons are often lost in the…

My Favorite Entrepreneur Story In A Long Time

It’s hard to land large customers when you’re a tiny enterprise software startup and when you do you have to be careful that you don’t become their internal R&D department.…

How to Sell Your Roadmap Without Selling Your Soul

Many investors and advisors will tell you that you shouldn’t have professional services revenue at your enterprise startup. This is wrong. PS helps secure customer success and brings in quick…

7 Tips For Layering Professional Services Revenue Into Your Startup

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or…

One of the Biggest Mistakes Enterprise Startups Make

Why Your Marketing Campaign Sucks

Creating awareness for your brand is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above…

Why Your Marketing Campaign Sucks

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. TV will enter the era of “participation”…

Participation: The Trend That Is Bigger Than The Harlem Shake

Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable The 2000 election was characterized by the…

Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable In the first phase of the Internet…

12 Tips To Building A Successful Startup Community Where You Live

Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster on his Startup Advice blog: Both Sides of the Table Ah. We’re…

Why Convertible Notes Are Sometimes Terrible For Startups

Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster on his Startup Advice blog: Both Sides…

The Power of Torso TV (Why Media is Racing to the Middle)

Launchpad LA today announces it will accept applications for its third class of Los Angeles-based tech startups. There are significant VC commitments and every entering company will get $50,000 in…

Launchpad LA Receives VC Funding: $50,000 Per Startup

Why You Should Ban Laptops at Board Meetings

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Back when I ran board meetings as…

Why You Should Ban Laptops at Board Meetings

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Later today I’ll be giving a keynote…

The State of Venture Capital and the Internet

Everybody knows that when you raise money at a startup your ownership percentage of the company goes down. The goal is to have the value of the startup go up…

Understanding How Dilution Affects You At A Startup

A month ago I applauded Reed Hasting’s bold decision to split his business into two components. Today he’s announcing that they’re backing out of this decision. Netflix as a service has…

Netflix Redux: Is It Ever OK to Fire Your Customers?

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Venture Capitalists typically have partners’ meetings on…

Stock Market Drops. VCs Hold Partner Meetings. What Happens Next?

tl;dr version: If you’re an entrepreneur or VC or will be working in this industry – buy this. read it. live it. It’s written by Brad Feld & Jason Mendelson. They…

One Book Every Entrepreneur and VC Should Own

I recently wrote a post about the open nature of Twitter and why I’m long on its future. I know it’s easier to write “horse race” stories about who’s signing…

Twitter, Jobs, Democracy and The US Elections

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Most web publishers measure where their traffic…

Twitter Drives 4x as Much Traffic as You Think. Here’s Why …

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Bubble. There, I said it. We’re definitely…

On Bubbles … And Why it Will All be Fine

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Any company who develops products reliant on…

What To Do When A Tech Giant Decides To Eat Your Lunch

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable It’s 2011 but you could forgive yourself…

Why Startups Should Raise Money at the Top End of Normal

Startup Mantra: Hire Fast, Fire Fast

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable There is an old management adage that…

Startup Mantra: Hire Fast, Fire Fast

Editor’s Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Are we headed for a long era…

You Need to Win the Battle for Share of Mind

Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable I’m in Seattle this week. Seattle should…

A Few Key People Really Can Make a Huge Difference