Improving Conversion Tracking with Google Tag Manager

3 min read

Improve your conversion tracking and remarketing capabilities by passing additional information like purchase value, currency, and transaction IDs through Google Tag Manager.

Important:

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Note:

To use this feature you must have a Premium site with a connected domain.
If you don't use Google Tag Manager, you can also improve your conversion tracking using Google Analytics.

Step 1 | Find your Conversion ID and Label in Google Ads

First, you need to find your Conversion ID and Conversion Label in your Google Ads account.

To find your Conversion ID and Label:

Go to your Google Ads account,
Click Tools & settings in the top right corner.
Select Conversions under Measurement in the drop-down menu.
Click Add conversion .
Create the conversion type that you want to use (for example, website).
Select the type of conversion action to track from the Category drop-down menu.
Enter a name for the conversion action in the Conversion name field.
Choose a value for the conversion action.
Click Create and continue.
Click Use Google Tag Manager to view your Conversion ID and Conversion label.