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I have a TikTok crush on Sofia Richie. She’s such a beauty, she makes funny videos with her husband, and best of all, she doesn’t gatekeep her fave makeup products. Ladies and gents, if you don’t already tune into her TikToks, get on it! You’ll quickly understand why me—and over three million others—are in our Sofia era.
I’ve been following the model and social media sensation well before her European wedding TikToks blew up. So when she finally entered the TikTok scene, I hit the follow button so d*mn fast. Since she joined the platform, she has garnered 3.7 million followers and over 83.1 million total likes. Her content predominantly consists of GRWMs, whether it be for beauty or fashion. But what makes her makeup regimen special is that she opts for super dewy formulas and a minimal amount of makeup. There’s no right way to do makeup, but if I could have it my way, I’d go with Sofia’s natural and glowy aesthetic.
So, without further ado, let’s do a deep dive into Sofia’s makeup routine. You’ll be happy to know that she reaches for a ton of affordable products, including this Maybelline mascara , alongside fancier ones from the likes of Chanel (as is to be expected—she’s a true Chanel girlie!).
Keep reading to discover how to recreate Sofia Richie’s makeup to get her signature natural, effortless, dewy beat.
Her TikTok account isn’t the only place the model has declared her love for Maybelline’s Lash Sensational Washable Mascara . “One of the only requests I think I actually had for Pati was to bring this Maybelline mascara,” she says in this video.
Sofia doesn’t seem to wear a full face of foundation when she does GRWMs on TikTok, so for Mother’s Day, she swiped this Hourglass stick under her eyes and that was that. Also, did I just count 32 shades?!
