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About StratFest

For more than 50 years, since strategy became a creative discipline in the ad industry, strategists have revolutionized the way brands communicate and connect with their audience. StratFest is where we celebrate this vibrant community of thinkers, ideators, and innovators. This event, brought to you by the 4A’s, is also home to the highly coveted Jay Chiat Awards, which recognizes the most cutting-edge and thought-provoking strategies in marketing, media, and advertising.

Lingua Franca

A COMMON LANGUAGE TO BRIDGE CREATIVITY AND COMMERCE

When agencies talk “creative-ese” and marketers talk “growth”, strategists serve as translators, bridge builders and connectors of dots helping both sides get on the same page. The critical role of strategists as catalysts was the focus at StratFest 2024.

Key Takeaways and On-Demand Content Coming Soon!

Featured Speakers

Jim Stengel

President/CEO,
The Jim Stengel Company

Jon Halvorson

SVP, Consumer Experience & Digital Commerce, Mondelez International

Ambika Gautam Pai

Head of Brand,
TIAA

What unfolded at StratFest 2024?

Inspiring Keynotes:
Thought-provoking talks delivered by industry pioneers and visionaries who shared their experiences, insights, and strategies for success.

Interactive Workshops:
Hands-on workshops stretched our strategic thinking, fostered collaboration, and equipped participants with practical tools to drive innovation.

Case Studies Unveiled:
We delved into captivating case studies that demonstrated the elements of a winning strategy and witnessed the cultural tensions, big ideas and insights that led to these remarkable achievements.

Networking Opportunities:
Attendees connected with fellow strategic thinkers, industry leaders and potential collaborators during our networking sessions, nurturing new ideas and partnerships.